No love affair for the new U.S. President on Valentine’s Day as roughly two-thirds of SK residents are concerned about the Trump Administration

PRESS RELEASE: February 14th, 2017 

Words used bTrump-SK-residents-sentimenty Saskatchewan Residents to Describe President Trump

In a recent independent poll conducted by Insightrix Research Inc., opinions of Trump are largely negative. When asked what words or phrases first enter one’s mind, common responses include racist, bully, sexist, arrogant and egotist. 


In addition, concerns about the Trump Administration are high. Specifically, 66% of Saskatchewan residents report they are either somewhat (30%) or very (36%) concerned about the Trump Administration.    


It is interesting to note that women (41%) are more likely than men (32%) to be “very concerned” about the Trump Administration. Further, those “very concerned” also tends to increase with age as 46% of those aged 55 or older are “very concerned”, compared to only 27% of those aged 18 to 34.  

When specifically asked if President Trump’s policies will be positive or negative for Canada, 61% state they believe his policies will be either somewhat (40%) or very (21%) negative. 


Women (26%), relative to men (16%) are more likely to state that President Trump’s policies will be “very negative” for Canada.

Another 62% of residents believe President Trump’s policies will be either somewhat (28%) or very (34%) negative for the U.S.


Regarding policies for the U.S., women (41%) are also more likely than men (27%) to believe President Trump’s policies will be “very negative” domestically.  


Saskatchewan Residents Worry About Specific Details of the Trump Administration

When asked about concerns with a  variety of elements related to the Trump Administration, many Saskatchewan residents show a high level of concern.  Residents are most worried about increased political tensions in the world with 76% saying they are at least “somewhat worried”, followed by the ability of the Canadian Government to stand up for our interests at 74%. Worries are lowest for increased racism in Canada and travel difficulties to the U.S., although roughly one half are still at least somewhat worried.


Agreement with Travel Ban

Specific to the recent travel ban President Trump imposed on specific nations entering the U.S., 62% of residents either strongly (42%) or somewhat (20%) disagree with this decision. Further, another 62% also strongly or somewhat disagree with the temporary suspension of refugees from entering the U.S.

Research Details

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on February 7th through 9th, 2017. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix

Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. 


For more information, please contact:
Dylan Cody, Senior Research Associate
Insightrix Research Inc.
Tel: 306.657.5640 ext. 238


For more information, please contact:

Lang McGilp, Research Director
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.290.9599
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com