Lightning Fast Monthly Surveys


Now in Saskatchewan and Manitoba.

Omnibus surveys are a quick and cost-effective effective research tool that doesn’t break the bank. Our monthly omnibus sample is random and representative: we set quotas by region, age and gender to ensure the sample matches the distribution of the population. We provide guidance on question wording and ensure the results from your questions remain confidential and available only to you.

Why do you need omnibus surveys?

Insightrix OnTopic™ is our provincial online monthly omnibus that measures advertising recall, brand image and public opinion in Saskatchewan and Manitoba. OnTopic™ is the ideal tool for taking the pulse of the general population (18 years and older) and finding out what people really think.


Benefit from our online research panels SaskWatch Research® and ManitobaWatch – a venue for residents to voice their opinions and have a say in local issues, politics and other hot topics.

  • Measure advertising recall and place benchmarks
  • Gain insight into your brand’s image and public opinion
  • Forecast trends
  • Track public opinion on hot issues


Questions are due at 9:00 am on the first Friday of the month. The online data collection field window runs from Tuesday to Thursday and detailed tables are provided within 2 business days.(Exceptions for long weekend) The detailed tables include the frequencies for all of your questions, cross tabulations by standard demographic variables including gender, age, education, income, number of children in the household, region and significance testing. Reporting and interpretation of the findings are also available at an additional charge.


Pricing varies by the type of questions asked on the omnibus. Volume discounts are available for those who purchase questions to run on multiple months.

The Saskatchewan OnTopic™ utilizes our 15,000+ strong online panel and offers two sampling options: a representative sample of 800 Saskatchewan residents or, if greater accuracy is desired in the two major urban centres, 400 residents in Regina and 400 residents in Saskatoon.


The Manitoba OnTopic™ utilizes our 4,000+  ManitobaWatch online panel and offers two sampling options: a representative sample of 600 Manitoba residents or, if greater accuracy is desired in Winnipeg, 600 residents in Winnipeg only.

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