Gauge citizen engagement - check in with the people who matter most Imagine you are a manager within a municipal department and/or provincial ministry. Now, imagine you are asked if citizens are aware of and satisfied with your department’s services, or perhaps if they have seen and can recall your department’s ad campaign.   Yikes!  How are you going to do this? How can you measure your success and get data to help in planning your next steps? OK – take a minute to breathe. It’s not really happening! This situation is fictional, of course. After all, this isn’t 1988. Today, you can easily get this data! However, budgets are tight and you need research that is not only timely, but that is affordable as well. Policy planning cannot be built on intuition. To do any good planning upfront or to validate those plans later, you need a pulse check to ensure initiatives or plans are on the right track - and any good plan has proper research behind it. How does omnibus research work? Government employees who employ omnibus research work together with research professionals to develop expertly crafted research questions to obtain the information they need. These research questions can be asked in one or two ways, either as closed or open-ended questions, depending on the kind of intelligence desired. Examples of closed questions Closed questions are designed to get a specific response from the population – either a yes or no answer, or perhaps a response to a multiple response question (one that asks for responses that involve picking one or more responses from a pre-determined list of possible responses). Example of an open-ended question Open-ended questions ask the population for a verbatim response, allowing for you to obtain citizen engagement in their own words. With the choice of either open-ended or closed questions, you have the choice of asking either qualitative or quantitative research questions – meaning there is virtually no end to the types of issues you can examine.   What kinds of market research are available to government managers? With omnibus research, you can obtain intelligence of almost any kind, and benefit from consultation with experienced researchers to ensure the survey is accurate and regionally representative. Measure citizen engagement and citizen participation in new or existing initiatives. Understand how initiatives have performed with the people who matter most – residents in your province or city itself. Provide needed information to inform stakeholders of the importance of a cause or issue. Answer objections that may be raised about a proposed policy change before rolling it out. Demonstrate popular support for a specific policy or program.   There are very few research topics market research cannot answer for governments. In the past, Insightrix has provided research insight on many policy and planning decisions. Awareness and usage of government services Recall rates of government advertising campaigns Satisfaction with specific government services Citizen opinion research relating to hot-button issues like the legalization of cannabis, anti-bullying policies, etc.   Government can do fast, lean research In times of shrinking budgets, the research budget is often one of those hardest hit. Maximize research budgets by employing omnibus research. Omnibus research allows you to do fast, lean, regionally representative research at a fraction of the cost of custom studies. How fast? Omnibus research allows for you to submit research questions and receive actionable data and insight back in just a few days. With the Insightrix omnibus service, you can begin a research project, put it into field and receive valuable insights back in only 7 days from beginning to end. How affordable? Omnibus research projects field multiple research projects together, all at once, at the same time every month. Combining questions from multiple research projects in a single survey increases government purchasing power by spreading costs across a larger sample. Choose the sample The Insightrix omnibus service, OnTopic™, allows you to choose the geographic location of interest. If you’d like to know about what people in Regina or Saskatoon feel about a specific topic to validate initiatives against the opinions and beliefs of those regions or against those of rural or northern demographics, OnTopic can accommodate. OnTopic allows for sample to be taken from either Saskatoon, Regina, southern Saskatchewan, northern Saskatchewan, or just one of these places - or all at once for the whole province. We set age, gender and region quotas to ensure the sample is representative of the area of interest. If you are a government decision maker in Manitoba, we’ve got you covered too. Insightrix OnTopic gets you regionally representative sample that is either specific to Winnipeg or province wide. How you use omnibus research is up to you. Are you interested in using omnibus research? The Insightrix omnibus service, OnTopic, is just an email or phone call away. Our experienced researchers and analysts are here to consult with you on the formulation of research questions, to put them into field and to assist in making the most out of the results. We run OnTopic once every month in Saskatchewan on the first Friday of every month, and we provide detailed tables that contain useful, actionable insights only a week later on the following Friday. We also do follow the same process in Manitoba, on the following week. Get the intelligence you need for a fraction of the cost of custom research projects.   ...

Winter in Winnipeg is no joke. You don’t earn the nickname, Winterpeg, for nothing after all. Around this time of year, it’s not uncommon to hear friends and family complain about the winter taking a toll both physically and mentally. To combat these winter blahs, many cities and their residents work hard to create a positive winter culture. Insightrix wanted to know how the City of Winnipeg and its residents created a winter culture all their own - like how do they spend their time outdoors during the winter, how cold is just too darned cold and what else could be done to promote a positive winter culture in Winnipeg. We surveyed 360 residents of Winnipeg between February 12 and 15 using ManitobaWatch®  - the Insightrix online research panel in Manitoba. ManitobaWatch sample quotas are set by age, gender and region to match the general population of the province, and since the research is conducted online, it is considered to be a non-probability proportion sample. Therefore, margins of error are not applicable. This is what we learned...

Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.   FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season. During this holiday season, 90% of women polled state they intend to purchase gifts, as do 87% of men. Ninety-seven percent (97%) of Manitobans with one or more children stated they intend to purchase gifts this holiday season, as do 82% of those polled with no children.   When will Manitobans be doing most of their holiday shopping?   When it comes to when Manitobans intend to do most of their holiday shopping, almost half (47%) of those polled stated they had already completed their shopping. Almost 2 in 10 (19%) state they plan on doing their shopping between December 16-20, while 13% plan on getting it done by the middle of the month (December 1-15). More than one in ten (11%) of those polled plan on putting it off until the last minute, doing their shopping in the last week before Christmas, and 7% state they plan on doing their holiday shopping after Christmas, during Boxing Week. Another 4% said they were unsure when they’d do their holiday shopping. How much will Manitobans spend over the holidays? When asked how much they plan on spending over the holiday season compared to last year, almost half (49%) of those polled report they plan on spending about the same amount as last year. One quarter (25%) state they plan on spending less than last year, and more than one quarter (27%) state they plan on spending more. How will they pay for it all?   How Manitobans plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (50%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping. Two in ten (20%) of those we polled state they plan on using discretionary income to shop over the holidays, while 16% report they will dip into their savings. Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and another 8% plan on using gift cards. Seven percent (7%) of polled residents state they intend to use a store credit card, and 4% will be relying on other means to make their holiday purchases. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 603 randomly selected Manitoba Watch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please visit our website. For more information, please contact: Duncan McGregor, Marketing & Communications Coordinator Insightrix Research Inc. Tel: 306.657.5640 ext. 240...

PRESS RELEASE: April 18th, 2016 Voter intentions remain unchanged in the final weekend before the Manitoba provincial election. A new independent online poll conducted by Insightrix Research finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives in the Manitoba provincial election, unchanged from a similar telephone poll done for CJOB and Global Winnipeg one and a half weeks ago. The provincial NDP (22%) and Liberals (19%) remain in a statistical tie among decided voters.  Fully 9% plan to vote for the Green Party while 1% say they will vote for a different party.  The number of undecided voters is at 14%, down from (30%) in the CJOB / Global Winnipeg poll. Regionally, the race remains tighter in Winnipeg where the decided voter counts are 40% for the PCs, 27% for the NDP, and 22% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (62% vs. 15% for the NDP and 14% for the Liberals). Research Details A total of 600 randomly selected Manitoba Watch™ panel members participated in the online research study from April 14th to 18th, 2016. Quotas were set by age, gender, and region to match the general population of the province and data are weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....

PRESS RELEASE: April 13th, 2016 Progressive Conservatives maintain their lead in the final week of the Manitoba provincial election. A new telephone poll conducted by Insightrix Research on behalf of CJOB and Global Winnipeg finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives. The provincial NDP (24%) and Liberals (22%) appear to be in a statistical tie among decided voters.  Fully, 5% plan to vote for the Green Party while 1% say they will vote for a different party.  Three in ten (30%) Manitobans who plan to vote next week say they are undecided as to which party they will support. Regionally, the race is a bit tighter in Winnipeg where the decided voter proportions are 43% for the PCs, 28% for the NDP, and 24% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (66% vs. 16% for the Liberals and 13% for the NDP). Among younger voters (ages 18-34), the largest proportion intend to vote Liberal (36%); 32% plan to cast their ballot for the NDP, and only 27% for the PCs. Research Details A total of 800 randomly selected Manitoba residents participated in the telephone survey from March 28th to April 7th, 2016. Quotas were set by age, gender, and region to match the general population of the province and the results are weighted.  The margin of error is ±3.5 percentage points, 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com   [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....

PRESS RELEASE: Feb 9, 2016 Low expectations this Valentine’s Day in Manitoba mean women may get a pleasant surprise! A new independent Insightrix Research online poll conducted with a random selection of Manitobans finds six in ten men plan to give their partner a gift this Valentine’s Day in Manitoba, while only one in three women expect to receive a gift. Among Manitobans who are in a romantic relationship, 50% plan to give their significant other a gift this Valentine’s Day, whereas only 36% expect to receive one. Demographically, men are more likely to plan on giving a gift (62% plan to give vs. 39% among women) but expectations of receiving a gift are lower among both sexes, especially women (39% of men expect to receive a gift and only 33% of women expect to receive a gift). Popular gifts people are planning on giving and expecting to receive include a romantic meal, a greeting card, chocolates and/or flowers. However, there is the potential for both surprises and disappointments this coming long weekend. One half of women expect to receive a greeting card while only three in ten men plan to give one. While a card may be seen as a smaller gesture, more women expect to receive chocolates or flowers than men plan to give – Guys, are you taking notes yet? On the flipside, some women may be surprised when they receive a romantic meal – only four in ten expect to receive one while nearly one half of men plan to dish out for a candlelit feast. In general, men may have many surprises considering their expectations fall below women’s purchase intentions. As for the big question, one quarter (27%) of Manitobans say they expect to ‘get lucky’ this Valentine’s Day in Manitoba, while 37% say that it isn’t in the cards. A similar proportion (36%), are too bashful to say one way or the other. The odds of a passionate encounter are more favourable for young adults when compared to those over the age of 35 years. Research Details A total of 602 randomly selected ManitobaWatch online research panel members participated in the online research study on January 27th and 28th, 2016. Results are weighted by age, gender, and region to match the general population of Manitoba. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About ManitobaWatch Research™ Insightrix began developing its ManitobaWatch online research panel in 2015. Presently, there are approximately 4,000 active panel members representing all regions of the province and distributions of the general population. For more information, please visit http://manitobawatch.ca About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

A new poll conducted by Insightrix Research in partnership with 680 CJOB and Global TV Winnipeg suggests there has been a recent surge in those intending to vote for Brian Bowman in the upcoming municipal election on Wednesday. Specifically, among decided voters (71% of those who intend to vote), 38% say the plan to cast their ballot in favour of Brian Bowman while the poll suggests that long-time leader throughout the campaign, Judy Wasylycia-leis, will receive 36% of the votes. Robert Falcon Ouellette (14%) and Gord Steeves (9%) trail behind the two front-runners while very few intend to vote for Paula Havixbeck (2%), David Sanders (1%) or Michel Fillion (0.4%) on October 22nd. Where did the votes change? Findings from this poll are in stark contrast to a similar poll conducted by Insightrix Research, 680 CJOB and Global TV in late August and early September where 38% say they were planning to vote for Wasylycia-leis, 24% for Bowman and 20% for Steeves. Since that time, far fewer Winnipeg residents say they plan to vote for Steeves which appears to have largely accounted for Bowman’s rise in the current poll. Too close to call The poll shows that 29% of those who intend to vote are undecided as to who they will vote for. This combined with the neck and neck performance between Wasylycia-leis and Bowman means that the election is too close to call. As with many elections, the winner will be determined by the candidate that does the best job at getting out the vote on Election Day. Research Details A total of 802 randomly selected Winnipeg residents were polled by telephone (including land line and cellular numbers) between October 7th and 17th, 2014. Quotas were set by age, gender, and by postal code groupings and data are weighted to match the distribution of the population of Winnipeg. The margin of error is equal to ±3.5 percentage points, 19 times out of 20. About Insightrix Insightrix Research Inc., established in June 2001, is a full-service Canadian market research company that provides consulting services in study design, questionnaire development, data collection, qualitative services, and data analysis. Insightrix also owns and manages ManitobaWatch™, an online panel that is comprised of Manitoba residents who provide input on local political, social and consumer issues. For more information, please visit http://manitobawatch.ca/. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com...

A new telephone poll conducted by Insightrix Research in partnership with CJOB Radio and Global TV shows Judy Wasylycia-Leis currently leads the mayoralty race in Winnipeg. Fully 38% of decided voters say they would cast their ballot for Judy Wasylycia-Leis, well ahead of Brian Bowman (24%) and Gord Steeves (20%). The remaining mayoralty candidates each earn voter intention percentages in the single digits. Support for Judy Wasylycia-Leis is higher among females and those over the age of 35, while Brian Bowman tends to have greater support among males. However, most telling is that 34% of Winnipeg residents who say they plan to vote in the upcoming civic election are uncertain as to who they will vote for. With this level of undecided voters, results on election day could vary significantly from this relatively early poll in the election campaign, creating a potential three-way race among the front-runners. The poll also asked Winnipeg residents what they believe is the number one issue facing the city. Resoundingly, addressing infrastructure issues is noted by one half of the city’s residents (49%). Crime and policing, the second most frequently mentioned key issue, are noted by only 8% of residents. Turning to education, roughly equal proportions believe that Winnipeg residents spend too much in school taxes (37%) or about the right amount (38%). Fully 8% feel residents pay too little in school taxes and 17% are uncertain. When presented with four different issues facing Winnipeg schools, approximately equal proportions of residents believe that the most important items to address are proper focus on reading, writing, and arithmetic (34%) and teachers advancing students to the next grade even though they may not be ready to do so (28%). A total of 14% believe bullying is the most important issue facing schools, while 11% say it is teachers spending too much time with problem kids at the expense of the rest of the class. Another 13% are uncertain. Research Details A total of 799 randomly selected Winnipeg residents participated in the telephone research study between August 20th and September 4th, 2014. The margin of error is equal to +/-3.5 percentage points, 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

According to a telephone poll conducted by Insightrix for CJOB News and Global News, the majority of Manitoba residents believe that marijuana should either be legalized and taxed or decriminalized. The poll surveyed 800 Manitobans and only 40% of respondents say that the current marijuana laws should remain unchanged.   For more detail on the survey, go to http://www.cjob.com/2014/03/03/26937/  ...

A recent poll conducted by Insightrix Research in collaboration with CJOB News/Global News shows that support for Stephen Harper and the federal Conservative Party is high in Manitoba. However, Justin Trudeau and the Liberals are gaining ground, particularly in Winnipeg. The poll found that 44% of Manitobans support the Conservatives, while support for the Liberals sits at 34%, the NDP at 16%, and the Green Party at 5%. While the Conservatives lead support in the province, Trudeau and the Liberals have the most support in Winnipeg with 42% of voters saying they would vote for the Liberal Party. The Conservatives stand at 32% in the city, and the NDP have 20% of voters’ support. For more detail on the poll and a detailed graph, please visit http://www.cjob.com/2014/02/11/poll-federal-liberals-draw-big-support-in-manitoba/...