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Like the last two years, Insightrix celebrated the 2013 holiday season by participating in the 12 Days of Christmas. We shared treats, made donations, and volunteered to help brighten the season for others. Donuts for the Neighbours: We delivered donuts to our neighbours at HyPower, Windsor Plywood, and Northern Strands. Cookies for the Saskatoon Police Service: We brought cookies to the Saskatoon Police Service as thanks for their service throughout the year. Donuts for Ronald McDonald House: We delivered donuts to Ronald McDonald House for the families who were staying there. Ronald McDonald House provides accommodation for families of sick children who travel to Saskatoon for medical treatment and is currently being renovated. Pay it Forward: We went to Tim Hortons and bought coffee for the next 20 customers. Treats for our Mail Carrier: We gave our Canada Post mail carrier a box of chocolates as a Christmas thank you. Flowers for Autism Services of Saskatoon: We delivered flowers to Autism Services of Saskatoon in appreciation of their contributions. Donations for the Children’s Crisis Nursery: We collected toys and monetary donations and delivered three boxes of toys to the Crisis Nursery. The Nursery gave us a lovely certificate of thanks. Donations for the Lighthouse Supported Living: Throughout December, we collected donations of gently used clothing, shoes, and household items and delivered them to the Lighthouse. Serve lunch at the Saskatoon Friendship Inn: Six of our staff went to the Saskatoon Friendship Inn and served lunch to over 350 people. It was a great opportunity to assist an organization that helps so many others throughout the year. Donations for the SPCA: We gathered donations of cat food, dog food, cat litter, liquid soap, and dog toys and delivered them to the Saskatoon SPCA. Donations for the Saskatoon Food Bank: We collected food donations for the Saskatoon Food Bank and delivered three boxes of food to help the Food Bank stock its pantry. Donations to Operation Smile: We collected monetary donations from staff members, which were matched by Insightrix, to donate to Operation Smile, a children’s charity for cleft lip and cleft palate treatment. The donations will be used to help bring a smile to a child. We really valued the opportunity to make these contributions, and we wish everyone a happy holiday and all the best for the 2014! ...
 

As the holidays and the end of 2013 draw near, Insightrix has been busy celebrating the season. We hosted a family gingerbread house decorating night, and many of our staff proved that they have the skills to be the next Cake Boss. The office was full of families, decorating supplies, and, of course, sugar. Many colourful, candy-covered houses were created and several of the houses are currently adding to the office decor. We also had several potluck lunches and everyone brought in one of his or her favourite dishes to share. There was a great variety of food and lots of delicious treats for everyone to try. Our annual staff Christmas party took place last weekend, and the evening included staff trivia, awards, and karaoke. We held a silent auction, which raised over $500 for the Children’s Hospital of Saskatchewan. There was plenty of food and a table full of delicious desserts baked by Stacy. Everyone, even those of us without singing careers ahead of us, had fun! ...

Insightrix recently conducted interviews (vox pops) with Saskatoon residents to learn more about their views of Christmas stories and the holiday season. Insightrix also completed an online survey through OnTopic, our monthly omnibus survey, and asked questions about Christmas traditions, relatives, and holiday parties. This video combines the results of the interviews and the survey. Enjoy!...

Insightrix staff members recently had the opportunity to share their experiences with MBA students at the Edwards School of Business. Over the course of the class, which focused on marketing, several Insightrix staff spoke on a variety of topics. Staff members presented on their areas of expertise and experience, and the topics addressed included corporate culture, new product development, differentiation, market segmentation, pricing strategy, branding, website usability, search engine optimization, and competitor analysis. The MBA students at the Edwards School of Business, who come from a range of businesses and backgrounds, were very engaged with all of the speakers and had excellent questions. Many students noted that they appreciated the practical application of the course material and real-life examples....