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Market research and data science are related entities; combining the insights from both disciplines leads to a deeper understanding of marketing issues. In general, there seems to be confusion about what “data science” is, and how it relates to traditional market research....
 

Have you been wanting to start listening to Stories of Market Research: The Insightrix Podcast, but don't know which episode to start with? Check out our handy episode guide to get descriptions and information about each podcast episode we've published so far....
 

Three of the Biggest Market Research Trends Since 2010 The world of market research has changed, meaning the role of a research supplier has been forced to change. With the evolution of technology, pressure building on clients to solve critical business problems and the need for more agile research solutions, the role of a market researcher can now be defined as an insights professional. Insightrix has responded to the evolution of trends in the industry by shifting our client service philosophy to provide innovative solutions and actionable insights, and by becoming more of a partner to our clients. The following infographic outlines how Insightrix has responded to three of the major trends impacting the market research industry over the last decade and the innovation we've engaged in to meet them. ...