Insightrix Research Inc. was founded in June 2001 by two Saskatchewan entrepreneurs interested in changing the way our province conducts market research.
Everything we do at Insightrix is guided by fresh ideas, new perspectives and solid research. We are experts that combine the science of research with the art of insight.
From integrated project design to traditional approaches – Insightrix is pushing the limits on what research can achieve. Through industry conferences, new approaches, development of software and digital marketing initiatives, we will wow you with deliverables you never thought a market research company could provide.
The story in your data is worth a strong narrative. Our reporting strengths are sharp analysis, visually engaging presentations, digestible storytelling and direct takeaways. We are always looking for the best way to visualize your reports to meet your audience requirements.
Our professionals have more than 60 years of combined experience and have worked with a range of organizations, universities, associations and public service sectors. They approach the most challenging projects with confidence and creativity – making market research accessible and engaging to anyone.
Insightrix Research Inc. was founded in October of 2001 by Corrin Harper, MBA, and Larry Goodfellow, MBA. As entrepreneurs, Corrin and Larry saw a growing need for market research services, particularly those offered via the Internet.
Insightrix Research began multimode data collection in 2002 (telephone and online surveying) and was one of the first organizations to do so in Western Canada.
Insightrix became a registered supplier with Alberta Advanced Education which enabled Insightrix to offer its services in a new market.
After years of fruitlessly searching for a superior quality online sample of Saskatchewan residents, Insightrix built the first-ever, Saskatchewan-based, online research panel.
Wholly owned by Insightrix, SaskWatch Research® is the largest online panel of Saskatchewan residents and gives members the opportunity to complete surveys and influence political, social and consumer decision-makers.
Insightrix obtained the Gold Seal from the Market Research Intelligence Association (MRIA), the Canadian association representing the market intelligence and survey research industry.
Gold Seal Certification assures clients that Insightrix collects quality data for all projects and follows standard industry research processes.
Corrin found Presley wandering along the highway, and after no owners came forward, we adopted him. He is now responsible for Morale and Security at Insightrix, a position he takes very seriously when he is not napping under Corrin’s desk.
In 2009, Public Works and Government Services Canada awarded Insightrix a Standing Offer for the provision of public opinion research.
This designation means Insightrix is eligible to win government contracts to provide public opinion research projects in both the telephone and online streams.
Insightrix steadily continued to grow in 2010. We managed to increase our staff by 40% and moved to a new open office in which we were able to expand our call centre up to 30 seats and 75 staff.
Soon after we moved to our large, open-office environment, Insightrix constructed a 14-seat focus group facility.
Our new location and capabilities allowed us to expand our service offerings, and in 2012, we set up a Creative Services department. Creative Services is dedicated to presenting research findings in innovative and interesting ways, including infographics, videos and microsites.
Insightrix develops marketing and market research software, offering creative IT solutions tailored to individual business’s specifications.
Insightrix starts working with clients on emerging software platforms like online community panels, online voting, SMS marketing and SMS alerts software.
Insightrix was the proud host of the national MRIA conference which was held for the first time in Saskatoon, Saskatchewan. The annual three-day national conference is an opportunity for buyers and suppliers to learn more about up-and-coming market research methodologies and techniques.
Insightrix steadily continued to grow in 2015. Insightrix launches new subsidiary, Insightrix Digital. Insightrix Digital specializes in digital service offerings such as website design and development, search engine optimization, social media marketing and inbound strategy.