Understand the key drivers of reputation

Understanding corporate reputation is increasingly critical in our interconnected world. Corporate reputation management is central to a successful operation, and tracking reputation helps your company understand trends and perceptions. The best companies, including many in Saskatchewan, use corporate reputation as part of their business plans.


Our CRi provides readily accessible data on your brand that is ready when you need it and can be used as a standalone data source to supplement existing studies, or verify the need to study an issue more thoroughly.

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What’s included in CRI


Insightrix can help your company identify trends in perceptions of your company and distinguish them from general industry trends. We achieve this by tracking a number of industry-leading and influential companies. Using our CRi measurements, you can gauge the impact of events and announcements on perceptions of your organization on an ongoing basis, allowing you to stay on top of both positive and negative buzz.


Insightrix’s Corporate Reputation index (CRi) measures and tracks key drivers of corporate reputation:


  • Data is collected weekly and the results are available through an online portal.
  • Subscribers can access the portal to view current reputation scores, see tracking data and compare their reputation against peers and competitors.
  • Filter results by demographic variables (age, gender, region), as well as review comments submitted by respondents.


A premium CRi subscription package includes


  • Weekly data collection,
  • Access to an online real time portal
  • Detailed quarterly reports with in-depth analysis.

For more information on pricing, analytics and brand reputation parameters, download the CRI brochure.