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Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.   FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season. During this holiday season, 90% of women polled state they intend to purchase gifts, as do 87% of men. Ninety-seven percent (97%) of Manitobans with one or more children stated they intend to purchase gifts this holiday season, as do 82% of those polled with no children.   When will Manitobans be doing most of their holiday shopping?   When it comes to when Manitobans intend to do most of their holiday shopping, almost half (47%) of those polled stated they had already completed their shopping. Almost 2 in 10 (19%) state they plan on doing their shopping between December 16-20, while 13% plan on getting it done by the middle of the month (December 1-15). More than one in ten (11%) of those polled plan on putting it off until the last minute, doing their shopping in the last week before Christmas, and 7% state they plan on doing their holiday shopping after Christmas, during Boxing Week. Another 4% said they were unsure when they’d do their holiday shopping. How much will Manitobans spend over the holidays? When asked how much they plan on spending over the holiday season compared to last year, almost half (49%) of those polled report they plan on spending about the same amount as last year. One quarter (25%) state they plan on spending less than last year, and more than one quarter (27%) state they plan on spending more. How will they pay for it all?   How Manitobans plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (50%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping. Two in ten (20%) of those we polled state they plan on using discretionary income to shop over the holidays, while 16% report they will dip into their savings. Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and another 8% plan on using gift cards. Seven percent (7%) of polled residents state they intend to use a store credit card, and 4% will be relying on other means to make their holiday purchases. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 603 randomly selected Manitoba Watch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please visit our website. For more information, please contact: Duncan McGregor, Marketing & Communications Coordinator Insightrix Research Inc. Tel: 306.657.5640 ext. 240...
 

Most Saskatchewan residents (93%) intend to buy gifts during the 2017 holiday shopping season. FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 93% of Saskatchewan residents reported they intend to purchase gifts this holiday season. During this holiday season, 95% of women polled state they intend to purchase gifts, as do 90% of men. Ninety-five percent (95%) of residents between the age of 35-54 years state they intend to buy gifts, while a lower number (89%) of those over the age of 55 years report the same.   When will Sask. residents be doing most of their holiday shopping?   When it comes to when residents of Saskatchewan intend to do most of their holiday shopping, half the respondents (50%) had already purchased most of their gifts, and other 14% planned to do by middle of December (1st to the 15th). Almost a quarter (22%) plan to purchase most of their gifts in the latter half of December (16th to 20th) and 10% plan to do so in the last few days before Christmas (21st to 24th). Another 2% of residents plan to purchase most of their gifts during boxing week and 2% were not sure when they would get most of their gifts.   How much will residents spend over the holidays? When asked how much they plan on spending over the holiday season compared to last year, more than half (56%) of those polled report they plan on spending about the same amount as last year. Almost one quarter (24%) state they plan on spending less than last year, and two in ten (20%) state they plan on spending more. How will they pay for it all?   How Saskatchewan residents plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (46%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping. Nearly one quarter (24%) of those we polled state they plan on using discretionary income to shop over the holidays, while 17% report they will dip into their savings. Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and 4% plan on using gift cards. Three percent (3%) of polled residents state they intend to use a store credit card, and 7% will be relying on other means to make their holiday purchases. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample: therefore, margins of error are not applicable.  About SaskWatch Research Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit SaskWatch.ca.  About Insightrix Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please visit our website. For more information, please contact Duncan McGregor, Marketing & Communications Coordinator Insightrix Research Inc. Tel: 306.657.5640 ext. 240...
 

In November, Insightrix and SaskWatch partnered on a campaign for SaskWatch members – giving residents of Saskatchewan the chance to win free groceries up to $1,000 to use at the grocery store of their choice while at the same time having a donation of $1,000 made to their local food bank. Through the month of November, SaskWatch members liked, shared and promoted the campaign and we are happy to announce the winners! Congratulations to Keith, our Grand Prize finalist! The promotion’s lucky winner was chosen on December 1st and Keith B. from Saskatoon won NOT ONLY $1,000 worth of groceries for himself, but also won the chance to donate another $1,000 to his local food bank! On December 8, Insightrix was thrilled to have the opportunity to drop off Keith’s $1,000 donation to the Saskatoon Food Bank & Learning Centre.   The Saskatoon Food Bank and Learning Centre Executive Director, Laurie O’Connor, was delighted to receive the donation and made sure to pass on her thanks, not just to Keith, the Grand Prize winner, but to everyone who participated. Give back to charities with SaskWatch points! Even though the Free Groceries promotion has finished, SaskWatch members are still giving back to charities all over Saskatchewan! For every survey completed as a member of the SaskWatch community, members can donate their earnings to the over 75 charities listed on the site. Not only do SaskWatch members donate a sizeable share to these charities, most of those charities were recommended by community members themselves....
 

PRESS RELEASE: DECEMBER 14, 2017 With the one-year anniversary of the Honourable Charlie Clark’s election as the Mayor of Saskatoon, and the one-year anniversary of the re-election of the Honourable Michael Fougere as the Mayor of Regina having both occurred recently, Insightrix® asked residents to weigh in on how both mayors have performed through the past year. From December 5 through December 7, 2017, we conducted our own independent poll with 405 randomly selected Regina residents and 405 randomly selected Saskatoon residents from our SaskWatch Research® online panel. Here is what they told us. Perceived Levels of Approval for Both Mayors When asked how good a job they feel Mr. Clark has done over his first year as mayor, 44% of respondents state they feel Mr. Clark has done either a good or excellent job. Thirty-two percent (32%) feel Mr. Clark has done a fair job, while 9% believe he has performed poorly. Fifteen percent (15%) of those surveyed state they are unsure. Assessments of Mr. Fougere’s performance in his first year returning as mayor of Regina are somewhat less favourable. One third (33%) feel he has done a good job while a similar proportion (32%) say he’s done a fair job, and just under two in ten (17%) believe he has done a poor job as mayor since the most recent election. Eighteen percent (18%) of respondents stated they were unsure. Perceived Actions that Received Approval for Both Mayors When we asked residents of Regina what they thought Mr. Fougere had done well over his first year back as Mayor of Regina since his re-election, the top response was that he is professional/good leader (11%), followed by dealt with a difficult budget (9%) and improved/maintained roads (8%). Other responses are noted below. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Similarly, when we asked residents of Saskatoon what they believe Mr. Clark had done well since his election approximately one year ago, the most common response was attended the Pride Parade/community involvement (17%) followed by being seen as professional/good leader (13%), transparency/communication (9%) and did not raise taxes/tried to save money (9%). Other responses are noted below. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 810 randomly selected SaskWatch Research® panel members participated in the online research study on December 5 through December 7, 2017. Quotas were set by age, gender and region to match the general population. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2011 Census, based on age, gender, household composition, household income and education. For more information, please visit SaskWatch. Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.  For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Throughout the month of November, Insightrix Research and SaskWatch Research ran a promotion to support and promote SaskWatch® – Saskatchewan’s favourite and largest market research community – as a way, not only to reward our new and existing community members, but as a way to give back to those who need it at a time when they need it most. The promotion saw unprecedented participation, with people from all over Saskatchewan getting in on the action, sharing and liking our posts on Facebook and Instagram, and referring new community members. Now, with the promotion ended… We have a winner!!! The SaskWatch Free Groceries campaign has ended, and the Grand Prize winner has been chosen – Keith B. from Saskatoon, Saskatchewan won $1,000 in groceries AND gets the opportunity to donate another $1,000 to his local food bank. Congratulations Keith!!! Keith chose to make his $1,000 donation to the Saskatoon Food Bank. Thanks to all who entered! None of this would be possible without your SaskWatch membership!   SaskWatch Research and Insightrix Research would like to thank all of the participants in the first ever Free Groceries promotion. Thank you to everyone who took the time to share, like or refer a friend to SaskWatch this month. It’s with support from community members like you that this promotion, and the community itself, are possible. And, of course, thank you for your active membership in Saskatchewan’s favourite and largest market research community! And a big thank you and welcome to all of the new members of the SaskWatch community! Now that you’re a member, stay active, stay connected and have your voice heard on issues that matter to you – a Saskatchewan resident. Thanks for giving us the opportunity to give back! While getting a chance to cover Keith’s groceries over the holiday season makes everyone at Insightrix and SaskWatch happy, we are extra happy to have the opportunity to give back to the Saskatchewan community through promotions like these. Over the years, SaskWatch has formed relationships with 75 charities in Saskatchewan, and regularly encourages its community members to donate their survey earnings to charities here in the province. Both SaskWatch and Insightrix look forward to having a chance to run promotions and contests similar to the Free Groceries promotion in the future, not just to reward our valued SaskWatch members, but as a part of the social responsibility we feel as being firms who are proud to be a part of the Saskatchewan community. It’s not too late to join up! While the SaskWatch Free Groceries promotion may have ended, if you’re not already a member, it is not too late to head over to saskwatch.ca and register as a new community member. As a SaskWatch community member, you can make yourself heard about matters of public policy and business while making your opinion count. And it’s a great way to make a couple extra bucks for the holidays!  Join SaskWatch Research today! ...