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Oscar recently took a trip to Alberta and spent some time at Sunshine Village, which is about 15 minutes away from Banff. While he was there, Oscar enjoyed the views of the mountains, took several gondola rides, and went snowboarding, taking on the double black diamond trails. He ended his days by relaxing at the chalet and is looking forward to his next visit to the mountains. ...
 

According to a new independent poll conducted by Insightrix Research Inc., chances of having sex on Valentine’s Day are “lookin’ pretty good” for 32% of Saskatchewan residents who are currently in a romantic relationship. An additional 27.8% do not want to jump the gun and say that “the jury’s still out.” However, your chances could improve if you know how to play your cards – credit cards, that is. Among those planning to spend money on Valentine’s Day, the bill is expected to be an average of $80, with approximately one third (36%) planning to spend between $21 to $50 and another one third (35%) willing to spend more than $75. In regards to gifts, Saskatchewan residents mostly turn to traditional ideas such as cards (35.5%), dining out (34%), candy/chocolates (26%), or flowers (19%). On the other hand, some are waiting until the last minute to decide (14%), while others will take their chances and not give any gifts at all (11%). When it comes to sex on Valentine’s Day, men (36.1%) are feeling luckier than women (27.4%). However, their chances of picking up the bill are also higher, as 44.6% of respondents expect men to pay for the night while only 0.5% think that women should pay. Given the high expectations for men to pick up the bill, it’s no surprise that they are twice as likely as women to forget Valentine’s Day (25.6% versus 12.6%). Overall, 71.7% of Saskatchewan residents 18 years of age or older are in a romantic relationship and of these, 70.5% plan to celebrate Valentine’s Day. Whether you are part of the 29.6% who love Valentine’s Day or among the 65% who think it is just “okay,” we wish you a happy Valentine’s Day, and yes, good luck! Research Details A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from February 11th to 13th, 2014. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit SaskWatch Research Panel   About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...
 

A recent poll conducted by Insightrix Research in collaboration with CJOB News/Global News shows that support for Stephen Harper and the federal Conservative Party is high in Manitoba. However, Justin Trudeau and the Liberals are gaining ground, particularly in Winnipeg. The poll found that 44% of Manitobans support the Conservatives, while support for the Liberals sits at 34%, the NDP at 16%, and the Green Party at 5%. While the Conservatives lead support in the province, Trudeau and the Liberals have the most support in Winnipeg with 42% of voters saying they would vote for the Liberal Party. The Conservatives stand at 32% in the city, and the NDP have 20% of voters’ support. For more detail on the poll and a detailed graph, please visit http://www.cjob.com/2014/02/11/poll-federal-liberals-draw-big-support-in-manitoba/...
 

In collaboration with 680 CJOB News and Global News, Insightrix recently conducted a poll with Winnipeg residents and asked who they would vote for if a mayoral election were held that day. The poll found that 42% of decided voters would support Judy Wasylycia-Leis, 17% would support Gord Steeves, and 12% would support current mayor Sam Katz. Behind the top three are City Councillors Paula Havixbeck (9%), Scott Fielding (6%), and John Orlikow (6%), and Winnipeg lawyer Brian Bowman (6%). In the poll, 59% of respondents stated that they would vote for a mayor who is not currently on City Council. Respondents were asked about trust in city hall to manage the city effectively: in total, 67% of respondents expressed very low (27%) or somewhat low (40%) trust. Turning to the Mayor, 35% of respondents strongly disapprove of his performance and 27% somewhat disapprove. Winnipeg residents also provided their views on Mayor Katz’s leadership and 32% believe that he is taking Winnipeg on the right track, while 52% believe that he is guiding the city in the wrong direction. To learn more about the poll results and details on levels of satisfaction with city services, please go to http://www.cjob.com/2014/02/10/24208/....
 

In partnership with 680 CJOB News and Global News, Insightrix recently conducted a public opinion poll with 800 Manitoba residents regarding their views on provincial politics. In the poll, respondents were asked who they would vote for if an election were held today: Greg Selinger (NDP); Brian Pallister (Progressive Conservative Party of Manitoba); Rana Bokhari (Manitoba Liberal Party); or Alain Landry (Green Party of Manitoba). The poll shows that Premier Greg Selinger and Manitoba’s New Democrats are 25 points behind the Opposition Progressive Conservatives. For more details on the poll and to view an infographic, please visit http://www.cjob.com/2014/02/07/infographic-exclusive-poll-shows-plunging-support-for-ndp/...
 

LinkedIn is one of the best ways to broaden your professional network, and it also provides the opportunity to participate in discussions with peers in your field. To this end, joining groups in LinkedIn can be a great way to share best practices and perspectives, gain new insights, and take part in conversations about the market research industry. There are many great groups that are useful to market researchers and focus on a variety of topics such as research, data, presentation, visualization, and infographics. Read below to learn more about ten networking and professional LinkedIn groups that every market research professional should join. 1. Market Research Professionals This is a networking group for professionals involved with market research, competitive intelligence, or strategic planning. The group offers a space for people to connect with others in the industry, as well as share best practices and experiences. Created: April 3, 2008 Type: Networking Group Members: 48,820 2. Market Research This group is for market research professionals who conduct the majority of their research via the internet. Created: November 9, 2007 Type: Professional Group Members: 31,493 3. Next Gen Market Research (NGMR) - The Best MR Networking Group on the Web! As customers and the market change, the market research industry and consumer insights are growing and changing as well. This group is for analytics professionals with more than seven years of experience who are interested in non-traditional market research. Created: September 27, 2007 Type: Professional Group Members: 23,110 4. The Marketing Research & Insights Group The Marketing Research & Insights Group focuses on professional marketing research and insights, and it provides a space for research professionals to socialize, share ideas and perspectives, debate current issues in the research industry, learn industry best practices, find job opportunities, and network with colleagues. The group is open to all members of the market research community. Created: January 17, 2009 Type: Networking Group Members: 35,402 5. Future Trends This group offers member the chance to connect with fellow trend hunters, corporate visionaries, and future thinkers. The group consists of members from a diverse cross-section of industries including marketing, brand/product management, consumer insights, strategic planning, product development, innovation, forecasting, future strategy, and trend tracking. Created: July 17, 2008 Type: Networking Group Members: 268,548  6. Consumer Insights Interest Group The Consumer Insights Interest Group was created to connect professionals who work with consumer insights. In the group, members are encouraged to share experiences and best practices about understanding, uncovering, articulating, and validating consumer insights. Created: April 3, 2008 Type: Professional Group Members: 53,037  7. Market Research Data Visualization The Market Research Data Visualization Group investigates how market research can leverage technology to represent data. In this group, members discuss best practices and share ideas about the most effective ways to present data, whether in PowerPoint or online portals. Created: June 28, 2010 Type: Professional Group Members: 7,509 8. Competitive/Market Intelligence Professionals The Competitive/Market Intelligence Professionals Group is for people who are involved with competitive and/or market intelligence. Members include those who research, analyze, and act on intelligence, and the group provides a forum for discussion and sharing strategies. Created: January 25, 2008 Type: Professional Group Members: 5,619 9. Advanced Business Analytics, Data Mining and Predictive Modeling The Advanced Business Analytics, Data Mining and Predictive Modeling Group focuses on science and analytics. The topics of discussion include data science, big data, visualization, business analytics, predictive modeling, data mining, web analytics, six sigma, econometrics, business intelligence, computational finance, quant, operations research, machine learning, data analysis, data warehousing, risk management, cloud computing, and text mining. Created: September 28, 2007 Type: Professional Group Members: 111,543   10. Infographics & Data Visualization This group offers another perspective on research and data by promoting infographics and data visualization. Members of the Infographics & Data Visualization Group include artists, designers, and industry professionals who work in the field. The group provides the opportunity for networking as well as sharing infographics and other visualizations. Created: October 13, 2011 Type: Professional Group Members: 2,181 *Group stats as of February 4, 2014...