A new independent poll conducted by Insightrix Research, Inc., shows the SaskParty maintains a sizable lead in the upcoming election.  Among decided voters, 54% plan to cast their ballot for the incumbent while 35% plan to vote for the Saskatchewan NDP....
 

Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking legal action against the federal government in regard to the federal Greenhouse Gas Pollution Pricing Act (i.e., the carbon tax). Results from this independent survey indicate that one half (51%) of residents strongly support this stance and another 16% somewhat support it. A majority of residents within all age ranges support the provincial government although support rises with age (18-34: 60% support, 35-54: 69% support and 55+: 72% support).  Support is lower in Regina (53%) and Saskatoon (57%) than in the remainder of the province (76%). Most of those who support the legal action most commonly believe the Act will result in price increases, have minimal benefit to reducing pollution, be harmful to the provincial economy and simply be one more tax.  One half say they do not support the Act because they believe the federal government does not have the right or jurisdiction to impose such a tax.  Findings are uniform across demographic variables. Among the 22% who oppose the provincial government stance, most feel the Act will limit environmental impacts caused by industry, while one half feel it would limit impacts caused by consumers, it would be beneficial to the provincial economy or simply feel the federal government has the right to impose such a tax. *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between March 5 and 7, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.com/market-research-industry-blog/.   For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

For Immediate Release: December 7, 2018 In an independent poll conducted by Insightrix Research Inc., more than 2,400 Saskatchewan residents were asked over a period of three months (September, October, November 2018) about their plans to shop in the upcoming holiday season. Procrastination changes our perceptions! Our perceptions of when to do holiday shopping shift as the holiday season grows closer A majority of residents believe holiday shopping before Thanksgiving is too early, although this opinion decreases as the holiday season approaches (61% in September as compared to 50% in November). Similarly, fifty-three per cent (53%) say holiday shopping before Remembrance Day is too early in September, versus the forty-six per cent (46%) who believe it is too early in November. Only three in ten residents believe shopping before Black Friday (November 23) is too early, and close to one in ten say before Christmas Eve is too early to start their holiday shopping. What is interesting, though, is that women and younger residents are generally more likely to agree it is fine to do holiday shopping earlier in the year We have many residents shopping year-round! A slim majority of Saskatchewan residents (55%) agree that they do their holiday throughout the year.   A majority of residents plan to try to spend $500 or less on their gifts Overall, 57% say they intend to spend $500 or less in total holiday shopping this year. Unlike their thoughts about what date is too soon to start holiday shopping, Saskatchewan residents' holiday spending plans don't change much as the holidays draw nearer. Compared to last year, most residents (70%) plan to spend about the same amount. Twelve per cent (12%) say they plan to spend more, while 18% say they plan to spend less than last year. In general, Saskatchewan women and older residents (55 years of age and older) are more likely to say they plan to spend less than last year on holiday shopping. Of those who plan to spend more than they did last year, 40% say they plan to spend more than $250 compared to last year. Of those who say they plan to spend less than last year, 66% say they plan to spend between $1 - $250 less than they did last year. We are in the gift buying mood!   Most Saskatchewan residents plan to purchase holiday gifts in 2018 Based on data collected over the three-month research period (September, October, November 2018), approximately 94% of residents reported that they intend to purchase gifts this holiday season. Slightly more Saskatchewan women (96%) say they intend to purchase gifts than do men (92%) in 2018.   *** Research Details This research was conducted over the course of three months in three separate studies. A total of 2,406 randomly selected SaskWatch Research® panel members participated in the online research studies from September to November 2018. In September, 805 panellists participated in the study between September 18 and 20, 2018. In October, 800 panellists participated between October 10 and 14, 2018, and 801 participated between November 6 and 9, 2018. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample: therefore, margins of error are not applicable. About SaskWatch Research© Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are more than 18,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit SaskWatch.ca. About Insightrix Research© Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For a printer-friendly version of this release, click here. For more information, please contact: Marketing & Communications Coordinator Email: info@insightrix.com Telephone: (306)657-5640 Ext. 240...
 

For Immediate Release: November 22, 2018 In an independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they were likely to buy at least some of their holiday gifts between Black Friday and Cyber Monday in 2018, as well as how much they plan to spend in each event. Between 2017 and 2018, there has been a slight decrease in likelihood to purchase holiday gifts during this period. Further, while there has been a slight decrease in participation in Black Friday sales, there has also been a slight increase in participation in Cyber Monday sales online. Additionally, in 2018, for those who plan to engage in holiday shopping between Black Friday and Cyber Monday, individuals with at least one child in their household are more likely to purchase holiday gifts between November 23 – 26. Millennials are the age group who are the most likely to purchase holiday gifts between Black Friday and Cyber Monday.   Saskatchewan Residents’ Plans for Black Friday/Cyber Monday Holiday Shopping 2018 Fifty percent (50%) of Saskatchewan residents plan to do at least some of their holiday shopping between Black Friday and Cyber Monday in 2018. This is a slight drop from 2017, in which 54% of Saskatchewan residents planned to shop during these events. In 2018, of those who state they plan to do at least some of their holiday shopping between Black Friday and Cyber Monday, 63% of those with one or more child in their household plan to shop for holiday gifts during this period (compared to 43% of those without), as do 56% of women (compared to 44% of men). By age, those aged 18 – 34 years old (61%) are the group who plan most to purchase at least some of their holiday gifts between Black Friday and Cyber Monday, followed by 57% of those aged between 35 – 54 years and 35% of those aged 55 or more years. Holiday shopping isn’t the only reason Saskatchewan residents may participate in Black Friday or Cyber Monday – of those who don’t plan to make a holiday purchase between Black Friday or Cyber Monday, 13% say they plan to shop on or between Black Friday or Cyber Monday for other reasons.   Sask. Residents’ Participation in Black Friday Sales Of those who plan to do at least some of their holiday shopping between November 23 - 26, 71% state they are likely to do so on Black Friday in retail stores. Of this group, millennials (aged 18 – 34 years) make up the largest portion (77%), followed by those aged 35 – 54 years old (72%) and those aged over 55 years (60%). Planned Black Friday Spending by Saskatchewan Residents Of the group who plan to participate in Black Friday sales to do at least some of their holiday shopping on November 23, 42% state they plan to spend between $101 - $250. In 2018, 3% state they plan to spend more than $1,000 at Black Friday sales. D3: How much do you expect to spend during Black Friday sales? When asked if they plan to spend more, less or about the same amount as they did at Black Friday sales last year, nearly one half (48%) state they plan to spend about the same amount. Further, 22% of men who plan to attend Black Friday sales plan to spend more than they did last year, compared to 12% of women. Sask. Residents' Planned Participation in Cyber Monday Online Sales Almost seven in ten (66%) of those who plan to do at least some of their holiday shopping between November 23 – 26 state they plan to participate in upcoming Cyber Monday sales online. This is a slight increase since last year, in which 64% stated they plan to participate in the online sales event. Of this group, millennials (those aged 18 – 34 years old) represent the largest contingent (77%), followed by those between 35 – 54 years old (69%) and those aged over 55 years (47%). Further, more than seven in ten (72%) of those with one or more children in their household plan to participate, compared to 61% of those with no children. Planned Cyber Monday Spending by Saskatchewan Residents Of those who plan to participate in Cyber Monday sales online, more than three in ten (34%) state they plan to spend between $101 - $250, while 18% state they plan to spend between $251 - $500. D6: How much do you expect to spend online during Cyber Monday sales on November 26? When asked if they plan to spend more, about the same or less than they did at Cyber Monday online sales last year, 13% stated they plan to spend more than they did last year. This is a slight decrease from last year, when 18% stated the same. For a printer-friendly .pdf of this release, please access it here:  RELEASE - Saskatchewan Residents Black Friday and Cyber Monday 2018 (November 22, 2018) *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between November 5 and 8, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted. Specific quotas included the following: The division of North and South is based on the first three digits of postal codes (FSAs) and is indicated by the red line in the map below: Age and Gender Quotas Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. For more information, please contact: Marketing & Communications Coordinator Email: info@insightrix.com  Telephone: (306)657-5640 Ext. 240...
 

Saskatchewan residents are concerned about the Canada/U.S. trade dispute. FOR IMMEDIATE RELEASE: JULY 20, 2018   In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing regarding world affairs.   Trade Dispute Perceptions Saskatchewan residents were asked which of the following statements reflect how they feel about the Canada-U.S. trade dispute. They could pick more than one statement. One half (50%) feel Canada is being bullied, 45% feel the relationship has been damaged but will repair itself over time and 44% feel they are prouder to be Canadian.  Q5: Which of the following describes how you feel about the trade dispute? Base: All Respondents, (n=805).  Overall, 87% of residents are concerned about U.S. President Donald Trump’s statement that the current U.S. and Canada trade dispute “is going to cost Canadians a lot of money” (note: this question is not graphed in this report but was asked to all respondents, n=805). As a result of the trade dispute, approximately 7 in 10 residents say they are likely to stop buying U.S.-made goods (70%), to stop or reduce travel to the U.S. (70%) and to not purchase goods from U.S. retailers in Canada (67%).  Q4. Because of this trade dispute, how likely are you to… Base: All Respondents, (n=805).   Support for Retaliatory Tariffs In total, two thirds (67%) of Saskatchewan residents support the retaliatory tariffs enacted by the Canadian government. Another 17% did not support the retaliatory tariffs, and 16% were unsure. Q8: Do you support or oppose the retaliatory tariffs enacted by the Canadian government? Base: All Respondents, (n=805).   Confidence in World Leaders Most Saskatchewan residents (80%) indicated they do not have much or any confidence in Donald Trump to do the right thing in word affairs, compared to 72% for Russian President Vladimir Putin. Canadian Prime Minister Justin Trudeau also received low ratings, with 61% of Saskatchewan residents having not much or no confidence that he will do the right thing. By contrast, German Chancellor Angela Merkel enjoys fairly high confidence levels, with 50% of Saskatchewan residents indicating they have a lot or some confidence that she will do the right thing regarding world affairs. This is followed by U.K. Prime Minister Theresa May (45%), French President Emmanuel Macron (44%), Canadian Prime Minister Justin Trudeau (38%) and Chinese President Xi Jinping (30%). Q1. Please indicate how much confidence you have in each leader to do the right thing regarding world affairs. Base: All respondents, (n=805). *** Research Details A total of 805 randomly selected SaskWatch Research® panel members participated in the online research study between July 10 and 12, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted. Specific quotas included the following: The division of North and South are based on the first three digits of postal codes (FSAs) and is indicated by the red line in the map below: Age and Gender Quotas Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members, representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit: https://insightrix.com/saskwatch-research-online-panel-saskatchewan/ About Insightrix Research Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.com/market-research-industry-blog/ About MRIA Gold Seal Insightrix is a member of the Market Research and Intelligence Association (MRIA) and adheres to the MRIA Code, which contains principles of professional practice in the conduct of our work. Our adherence to the Common Standards of Disclosure is our commitment to the high standard of ethics in our relations with research participants, our clients, the public and the market research industry. For complete details visit: https://mria-arim.ca/ For the complete press release, detailed tables and questionnaire visit here.  For more information, please contact: Insightrix Research Inc. Email: info@insightrix.com  Web: www.insightrix.com...
 

Seven in ten social media users in Saskatchewan have witnessed racial/ethnic bigotry on social media. In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked how social media has impacted their lives. Sixty percent (60%) of Saskatchewan social media users indicated it had both a positive and negative impact on their lives. Another 14% felt it didn’t change their lives, 11% indicated it had positively impacted their lives, 6% indicated it had negatively impacted their lives, 4% said they never use social media, 2% were unsure and 3% have quit using social media altogether. Despite indicating social media has had some positive impact on their lives, more than one third (34%) feel the behaviour of others on social media has negatively impacted their lives. In fact, 59% of Saskatchewan social media users feel social media has led them to have a more negative view of society. Another 22% indicate it has had no impact on how they view society while only 7% thought it has led to a more positive view of society. Another 12% indicate they are not sure.  In what way has social media changed the way you view society as a whole? (% of SK Social Media Users) Men (65%), compared to women (53%), are more likely to indicate social media has led them to have a more negative view of society, as are those aged 18 to 34  (64%) and 35 to 54 (63%). Older Saskatchewan social media users aged 55 or older were more likely to indicate social media has no impact on how they view society (30%). Witnessing Online Harassment These negative perceptions are likely influenced by having witnessed someone being harassed on social media. Overall, more than half (55%) of Saskatchewan social media users indicate they have seen someone, other than themselves, harassed on social media. This number is higher among those aged 18 to 34 years old (76%) and 35 to 54 years old (59%). When asked what types of harassment they have witnessed others experience on social media, more than two thirds (70%) report witnessing racial harassment, 59% report harassment based on political affiliation, 59% report sexist/gender-based harassment, 57% report body shaming, 56% report religious intolerance, 55% report threats or intimidation and more than one half (51%) report witnessing homophobic/sexuality-based harassment on social media.* What forms of harassment have you witnessed  while you have been on social media? (% of SK Social Media Users) Those Saskatchewan social media users aged 18-34 years old are more likely to report having witnessed revenge porn (15%), harassment of disabled persons (40%), impersonation/catfishing (36%) and sexist/gender-based harassment (68%). Those with children in the household are more likely to indicate they have witnessed threats and intimidation (61%) on social media. Victims of Harassment Two in ten (21%) Saskatchewan social media users report having once been a victim of harassment on social media. Those aged 18 to 34 years old (36%) and those of indigenous ancestry (32%) are more likely to indicate they have been a victim of harassment on social media.  When asked what types of harassment they have experienced, 47% of Saskatchewan social media users indicate threats and intimidation, 34% indicate body shaming, 28% indicate sexist/gender-based harassment and 24% indicate harassment based on political affiliation.* *Respondents were given the option to make multiple selections; therefore, percentages total more than 100%. Potential for Discontinuation The negative impact of social media appears to be taking a toll on Saskatchewan social media users, with one third (34%) indicating harassment on social media has made them at one time want to discontinue the use of one or more forms of social media altogether. Another 9% of Saskatchewan users indicate they have already discontinued at least one form, and 57% indicate they do not plan discontinue. Research Details A total of 804 randomly selected SaskWatch Research® panel members participated in the online research study between February 5 to February 8, 2018. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents (n=804). Detailed information on this release is available upon request.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca.  ...
 

NEWS RELEASE: JANUARY 22, 2018 A new independent poll conducted by Insightrix Research® in partnership with CJME and CKOM highlights a tight race for the top chair in the Saskatchewan Party, and the new premier of Saskatchewan. Between January 9 and 17, 2018, we conducted an online poll with 1,004 randomly selected Saskatchewan residents from our SaskWatch Research® online panel. Out of these 1,004 respondents, 72 report being a Saskatchewan Party member. To increase the accuracy of our results among Sask. Party members, we conducted additional surveys, targeting only Sask. Party members. This resulted in a total of 104 Sask. Party members in our study. Note that in select cases numbers do not add precisely to 100% due to rounding. Who Would Make the Best Premier? When asked which of the five leadership candidates would make the best premier, a large portion of Saskatchewan residents are unsure (48%).  Ken Cheveldayoff emerges in the lead, but only 16% of Saskatchewan residents name him as the best choice.  Alanna Koch follows at 9%, with Gord Wyant and Scott Moe each garnering 5% of Saskatchewan resident responses and Tina Beaudry-Mellor just behind at 4%.  One in ten (12%) believe none of the candidates would make the best premier of Saskatchewan. Of note, among the 104 Sask. Party members polled within our general public survey, the findings differ somewhat.  Specifically, equal proportions believe Ms. Koch (22%) and Mr. Cheveldayoff (21%) would make the best premier.  Mr. Moe (13%) and Mr. Wyant (12%) earn roughly equal support and Ms. Beaudry-Mellor trails behind at 3%.  A sizable proportion of Sask. Party members (27%) are unsure which candidate would fit the job best and the remaining 3% feel none of the candidates would be the best as premier.   Saskatchewan Residents (n=1,004) Sask. Party Members (n=104)   Likelihood of Voting for the Sask. Party in the Next General Election Dependent on Leader Residents were next asked how likely they would be to vote for the Sask. Party in the next general election if each of the candidates were premier.  At this point in time, a large proportion state they are uncertain whether they would be more or less likely to vote for the Sask. Party regardless of who is selected as leader (roughly 50%).  However, a greater proportion say they are less likely to vote for the Sask. Party in the next general election regardless of who is leader of the party. This suggests that whoever becomes leader must prove themselves over the coming years to perform well in the next general election. *Calculated by taking the % of much more and somewhat more likely minus % somewhat or much less likely (example: Mr. Cheveldayoff: 11% + 13% - 9% - 19% = -4) Voter Intent - Sask. Party Members* Of the 104 survey respondents who report being a Sask. Party member, voter intentions vary slightly from public opinion on who is believed to be the best premier.  Out of the 104 Sask. Party members, 77 say they intend to vote (or have already voted) and have decided on their candidate selections. In the first round of candidate selections, it appears a fair amount of vote splitting may take place.  Specifically, Mr. Cheveldayoff and Ms. Koch are statistically tied with the most votes in our poll, yet Mr. Moe and Mr. Wyant also earn very similar vote counts to each other in the first round.  Ms. Beaudry-Mellor trails notably behind.  This means second choice candidate selection will likely be important in determining final voter outcomes.  Directionally, our poll suggests comparatively fewer Sask. Party members intend to vote for Mr. Cheveldayoff as their second choice, potentially limiting his impact in gaining momentum in each subsequent round of the voting process. *Caution is advised in interpreting the above findings due to the small sample size and larger margins of errors.  The estimated margin of error on “first choice” is ±11.2 percentage points, 19 times out of 20.  As such, these findings should be considered directional in nature, and actual voter outcomes could differ notably. Research Details A total of 1,004 randomly selected SaskWatch Research® panel members participated in the online research study between January 9th and 17th, 2018. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted. An additional 32 surveys were completed, targeting only Sask. Party members to boost the sample size to 104 for questions related to Sask. Party member voting intentions. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. However, had a probability sample been utilized, the margin of error would be estimated to be ±3.1 percentage points, 19 times out of 20 for questions answered by all respondents (n=1,004). The margin of error on voter intentions among Sask. Party members would be estimated to be ±9.6 percentage points, 19 times out of 20. About SaskWatch Research Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education.  http://saskwatch.ca About Insightrix Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For a PDF version of this release click here. For full details click here. For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Most Saskatchewan residents (93%) intend to buy gifts during the 2017 holiday shopping season. FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 93% of Saskatchewan residents reported they intend to purchase gifts this holiday season. During this holiday season, 95% of women polled state they intend to purchase gifts, as do 90% of men. Ninety-five percent (95%) of residents between the age of 35-54 years state they intend to buy gifts, while a lower number (89%) of those over the age of 55 years report the same.   When will Sask. residents be doing most of their holiday shopping?   When it comes to when residents of Saskatchewan intend to do most of their holiday shopping, half the respondents (50%) had already purchased most of their gifts, and other 14% planned to do by middle of December (1st to the 15th). Almost a quarter (22%) plan to purchase most of their gifts in the latter half of December (16th to 20th) and 10% plan to do so in the last few days before Christmas (21st to 24th). Another 2% of residents plan to purchase most of their gifts during boxing week and 2% were not sure when they would get most of their gifts.   How much will residents spend over the holidays? When asked how much they plan on spending over the holiday season compared to last year, more than half (56%) of those polled report they plan on spending about the same amount as last year. Almost one quarter (24%) state they plan on spending less than last year, and two in ten (20%) state they plan on spending more. How will they pay for it all?   How Saskatchewan residents plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (46%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping. Nearly one quarter (24%) of those we polled state they plan on using discretionary income to shop over the holidays, while 17% report they will dip into their savings. Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and 4% plan on using gift cards. Three percent (3%) of polled residents state they intend to use a store credit card, and 7% will be relying on other means to make their holiday purchases. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample: therefore, margins of error are not applicable.  About SaskWatch Research Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit SaskWatch.ca.  About Insightrix Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please visit our website. For more information, please contact Duncan McGregor, Marketing & Communications Coordinator Insightrix Research Inc. Tel: 306.657.5640 ext. 240...
 

PRESS RELEASE: DECEMBER 14, 2017 With the one-year anniversary of the Honourable Charlie Clark’s election as the Mayor of Saskatoon, and the one-year anniversary of the re-election of the Honourable Michael Fougere as the Mayor of Regina having both occurred recently, Insightrix® asked residents to weigh in on how both mayors have performed through the past year. From December 5 through December 7, 2017, we conducted our own independent poll with 405 randomly selected Regina residents and 405 randomly selected Saskatoon residents from our SaskWatch Research® online panel. Here is what they told us. Perceived Levels of Approval for Both Mayors When asked how good a job they feel Mr. Clark has done over his first year as mayor, 44% of respondents state they feel Mr. Clark has done either a good or excellent job. Thirty-two percent (32%) feel Mr. Clark has done a fair job, while 9% believe he has performed poorly. Fifteen percent (15%) of those surveyed state they are unsure. Assessments of Mr. Fougere’s performance in his first year returning as mayor of Regina are somewhat less favourable. One third (33%) feel he has done a good job while a similar proportion (32%) say he’s done a fair job, and just under two in ten (17%) believe he has done a poor job as mayor since the most recent election. Eighteen percent (18%) of respondents stated they were unsure. Perceived Actions that Received Approval for Both Mayors When we asked residents of Regina what they thought Mr. Fougere had done well over his first year back as Mayor of Regina since his re-election, the top response was that he is professional/good leader (11%), followed by dealt with a difficult budget (9%) and improved/maintained roads (8%). Other responses are noted below. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Similarly, when we asked residents of Saskatoon what they believe Mr. Clark had done well since his election approximately one year ago, the most common response was attended the Pride Parade/community involvement (17%) followed by being seen as professional/good leader (13%), transparency/communication (9%) and did not raise taxes/tried to save money (9%). Other responses are noted below. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 810 randomly selected SaskWatch Research® panel members participated in the online research study on December 5 through December 7, 2017. Quotas were set by age, gender and region to match the general population. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2011 Census, based on age, gender, household composition, household income and education. For more information, please visit SaskWatch. Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.  For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Black Friday is here again - and Saskatchewan is ready for some sales. It used to be that Black Friday was an Americans-only event, with Canadians only able to get in on the deals by crossing the border and shopping in the United States. In the last decade or so, the shopping event has spread to Canadian retailers hoping to cash in on one of the biggest shopping days of the year. A similar story can be told about Cyber Monday – the first Monday after American Thanksgiving (November 27, this year) that has seen online retailers offer steep discounts to shoppers in an effort to siphon off some of the holiday sales that had formerly gone to brick and mortar retailers. By 2011, the shopping event had become entrenched in Canadian retail culture almost as thoroughly as Black Friday. Black Friday and Cyber Monday in Saskatchewan (historically) In 2015, Insightrix wanted to see how residents of Saskatchewan were participating in Black Friday and Cyber Monday. We ran a poll through our online community, SaskWatch Research, and we found that at that time, only 8% of Saskatchewan residents planned on doing most of their holiday shopping between Black Friday and Cyber Monday. In fact, most of the people polled (42%) stated they planned on doing the bulk of their holiday shopping between December 1-15. From this data, it wasn’t difficult to conclude that at this time, these shopping events hadn’t penetrated deeply into Saskatchewan retail culture. Black Friday and Cyber Monday in 2017 Insightrix was curious to see how these holiday shopping behaviours may have changed over time since the last time we looked into it. So, we ran another survey on the topic through our online community to see what, if any, changes had occurred. Fast-forward two years, and we see that behaviours around Black Friday and Cyber Monday have changed a great deal. Rather than the 8% who were planning on doing most of their holiday shopping between Black Friday and Cyber Monday in 2015, we found that 54% of those polled this year stated they would be doing at least some of their holiday shopping between those dates. Any guess as to why Saskatchewan residents have cottoned on to both of these sales events would be just that – a guess. One thing is certain, though, and that’s that Saskatchewan residents have included both Black Friday and Cyber Monday into their provincial retail culture. How much do residents expect to spend? Black Friday - A higher percentage of respondents (35%) who said they would be shopping Black Friday reported they expect to spend between $101-$250 during Black Friday sales. Twenty-six percent (26%) state they expect to spend between $251-$500 and another 21% said they expected to spend between $51-$100.  Cyber Monday – So, we then asked how much residents expect to spend during Cyber Monday sales and learned 30% of those who state they expect to participate in Cyber Monday sales expect to spend between $101-$250 online during Cyber Monday. Another 30% expect to spend between $51-$100, while 18% expect to spend between $251-$500. This holiday season, Insightrix is giving back by helping you give back! Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register! Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch! If you’re already a member, there are ways for you to win, too! Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!  ...