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Ten years ago, the world was introduced to YouTube. Ever since, the media has been ripe with stories of viral videos. The videos are often seen as an overnight success, where uploaders will post something that they found funny, interesting, or absurd to show their friends.   At Insightrix Research, we set out to make a fun video that showed a little about who we are. Before we knew it, our “SaskatcheWHAT?!" slang-based video had a quarter of a million views and was featured in news outlets across the country including Huffington Post, CBC News and Global TV. The following white paper will highlight what makes a viral video, as well as the data, and feedback that we received from our video, which was entitled, SaskatcheWHAT?!    ...
 

“I love it when a plan comes together.” This oft quoted line made popular from the 80s television series, The A-Team, mirrors my thoughts exactly regarding Insightrix’s What’s New in Advertising Research Luncheon. When we first started developing the idea of having a luncheon to educate people in new methods of advertising research, it began with a question, “How do we get people to come?” It isn’t uncommon to plan a great and informative event and have little-to-no people actually show up! We certainly didn’t want to happen to our event, so we knew we had to work hard! Once the content of the presentation was finalized we made an attractive event poster to draw people in. We knew that with our speakers’ combined knowledge and experience it wouldn’t be an issue to get people to come if the invitation was presented properly. Once it was created and emailed out to our contact list, we hit the phones. In less than a week we had over 50 people RSVP, which exceeded our goal. From my perspective, it was exciting to actually witness the presentation. I enjoyed the summary of the new and innovative methods of advertising research, and how they differed. Lang and Majid are experts in their industry, but they also have a knack for explaining complex methods in a way that is easy for anybody to understand. As a whole, the luncheon was enlightening and a great overall experience. Aside from the educational presentation, it was great to reconnect with some familiar faces in the crowd and make new acquaintances — the delicious pizza didn’t hurt either! Insightrix wants to thank everyone who took the time out of their day to join us in learning about the newest trends in advertising research. We hope you enjoyed it as much as we enjoyed having you!   ...
 

A new independent Insightrix Research online poll finds voter intentions remain relatively consistent. Presently 58% of decided Saskatchewan voters state they would cast their ballot for the SaskParty, while 31% would vote for the provincial NDP if a provincial election were held today. Another 6% would vote for the provincial Liberals and 3% for the Green Party. The remaining 2% report they would vote for another party. Voter intentions have remained generally consistent with previous Insightrix polls. Leadership Approval Ratings In line with voting intentions, public approval ratings for Premier Brad Wall continue to remain strong. Presently, 33% of Saskatchewan residents strongly approve of his performance while another 30% somewhat approve, for a total approval rating of 63%. This is down slightly from one year ago (66%). Approval ratings for Cam Broten, leader of the Saskatchewan NDP, have risen slightly. Currently, 42% of Saskatchewan residents strongly or somewhat approve of his performance, up from 38% one year ago. Research Details A total of 807 randomly selected SaskWatch Research™ panel members participated in the online research study from April 7th to 9th, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

A new independent Insightrix Research poll reveals that Yorkton residents enjoy a high quality of life, however the biggest issue the City faces is related to the city’s infrastructure (roads, parks, etc.). Biggest Issue facing the City of Yorkton An overwhelming majority of respondents (42%) believe that infrastructure (e.g. roads, parks, etc.) is the biggest issue facing the City of Yorkton.  The remaining responses vary significantly with the next most common responses being healthcare (5%), the economy (3%), and housing (3%). Satisfaction with the Performance of Yorkton City Council Overall, 77% of respondents are satisfied with the performance of Yorkton City Council (58% somewhat satisfied and 19% very satisfied).  Another 16% are dissatisfied and 7% are unsure. Rebuilding the Downtown Core A slim majority of respondents (51%) believe enough is being done to rebuild the downtown core.  Another 36% believe that not enough is being done and 13% are unsure. Quality of life Respondents were asked to rate the overall quality of life in Yorkton on a scale of 1-10, where 1 is very poor and 10 is very good. Three quarters of respondents (75%) rate the quality of life in Yorkton at least a 7 out of 10.  Only 7% of respondents indicate the overall quality of life in Yorkton is poor by giving a rating of 1 to 4. When asked how the quality of life in the City of Yorkton changed over the past 3 years, 30% of residents say it has improved, while 56% say it has stayed the same. Another 14% say the quality of life has worsened over the last 3 years. When asked what actions the City of Yorkton could take to continue to improve the quality of life for its residents, the top three most popular responses are building community centres and recreational facilities (13%), improvements to infrastructure (12%), and by encouraging business/shopping development (11%). Research Details A total of 350 randomly selected Yorkton residents participated in the research study, which was conducted over the telephone from March 16th to March 30th, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.19 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...