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PRESS RELEASE: January 27th, 2017 In a recent independent poll conducted by Insightrix Research Inc., 84% of Saskatchewan residents report they are aware that changes to impaired driving laws have taken place in Saskatchewan this year. When specifically prompted with the following two impaired driving laws that took effect on January 1st, 2017, claimed awareness for each is high. Support & Impact of Law Changes A large majority say they support the two new impaired driving laws, although more are in favour of the law related to zero tolerance. Men are less likely to support the law related to 3 day vehicle seizures for BAC of 0.04% than women (70% strongly or somewhat support vs. 86%, respectively). Those of Indigenous ancestry are also more supportive of this law than those of non-Indigenous ancestry (89% vs. 77%). Support for the zero tolerance law is strong among both those between the ages of 18 and 21 (82%) and older residents (93%). Strong majorities believe the two new laws will make Saskatchewan roads at least somewhat safer, especially the addition of zero tolerance for all drivers aged 21 years and younger. Men are less likely to believe the 3 day vehicle seizure for BAC of 0.04% law will make roads somewhat or a lot safer (65% vs. 80% among women). Of interest, residents between the age of 18 and 34 are notably more likely to believe the zero tolerance law will make roads a lot safer than their older counterparts (43% vs. 32%).   Behaviour Change When asked if the new 3 day vehicle seizure for BAC of 0.04% law would impact one’s behaviour, more than four in ten say it would not. However, a sizeable proportion (35%) say the new law will have some or a lot of impact on their own personal behaviour. Claimed impact this new law will have on personal behaviour (some or a lot) is highest among younger residents and declines with age (42% among 18 to 34 year olds vs. 31% among those aged 55 years or older). Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on January 10th through 12th, 2017. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details: https://insightrix.com/market-research-industry-blog/    For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Adobe Begins the Switch to the Cloud In a recent article by Patrick Seitz, entitled Adobe Systems CEO Touts ‘Textbook Transition’ To Cloud recently published on Investor’s Business Daily, the author got a chance to sit down with the CEO of Adobe Systems (ADBE) and discuss their overwhelming five year success, as well as the plans for the future. Recently Adobe has made the shift from selling desktop software such as Photoshop, Premiere and Illustrator to a cloud-based business model and expanded to a provider of marketing, and digital media software and services.  Seitz writes that Adobe is a crucial link for consumer-facing businesses who are seeking to transform their business digitally. This transformation happens through creating content and sharing this content over multiple social media platforms as well as understanding and tracking which content is making an impact with viewers. “Adobe brings together content-creation tools with data insights — allowing companies to determine such things as which online marketing and advertising campaigns work best and how people are engaging with their content.” The link between online marketing and insight is a crucial component for their customers.   Want to read the full blog? Click Here Interested in this topic? Check out others like it: Using a Community to Track Emotions During an Election http://insightrixcommunities.com/using-community-track-emotions-election/  Insight Community Data Should Tell a Story http://insightrixcommunities.com/insight-community-data-should-tell-a-story/ The Rise of Marketing Technology http://insightrixcommunities.com/the-rise-of-marketing-technology/...