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PRESS RELEASE: March 31, 2016 Voter Intentions Hold Steady in the Final Week of the Campaign A new independent Insightrix Research online poll finds voter intentions remain unchanged in the final week of the election campaign. Among those intending to vote in Monday’s election, nearly one half say they plan to vote for the SaskParty (48%). Two in ten (22%) say they intend to vote for the NDP, 3% for the Liberals, and the Progressive Conservatives and the Green Party each garner 2% of the vote. At this point, one in ten voters (10%) say they are uncertain as to whom they intend to vote for, and another 12% prefer not to say. Among decided voters[1], 60% state they plan to cast their ballot for the SaskParty, while 30% intend to vote for the provincial NDP and 5% for the Liberals. Equal proportions (3%) plan to vote Green Party or Progressive Conservative. These findings are virtually unchanged from an Insightrix poll conducted two weeks ago. [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards. No differences are noted by age or gender for the two leading parties. While greater support for the SaskParty remains in the rural areas, voter intentions in Regina appear to have shifted slightly. While the two major parties were in a statistical tie in the Queen City as recently as two weeks ago, our latest poll suggests that the SaskParty has pulled ahead since Easter. One half (50%) of decided Regina voters plan on casting their ballot for the SaskParty, up from 44% in mid-March, with the NDP now trailing at 38%. The SaskParty maintains its lead in Saskatoon. Research Details A total of 1,500 randomly selected SaskWatch Research® panel members participated in the online research study from March 28th to 30th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.   For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

To all my friends, HAPPY NATIONAL PUPPY DAY!!!!!!! Like all of my other puppy associates, I am absolutely (but patiently) waiting on spring to SPRUNG! Why are we STILL getting all this snow? This white stuff is NOT FUN to trot around in, I mean, it feels like it NEVER leaves. What happened to the warm wind and the prairie sunshine? Where are all the good smells at? Wait… Wait.. sorry. Off track. I asked one of my besties at Insightrix to help me write up a big ole puppy thank you to the Insightrix team for another amazing year. My days are filled with faces happy to see me (oh, and only me). My favourite activities these days are bringing my latest toy to my favourite employees, I know who eats cheese strings every morning, and I get SUPER excited when Ros, my office manager, orders pizza. I still don’t like the smell of that pizza guy though….. I shake him down every time he comes. *grrr..* BUT…… Being an office pup is a HIGH honour, and I hope more of my fellow furry friends get the same opportunity I do. Being at the office, I can tell how many people light up when they see me. It’s a big responsibility, but I am happy to be the Chief Morale Officer. I believe I am very lucky to jump in the car with Corrin every morning and head to my favourite place in the world, surrounded by people who love me. How lucky it is to be me, Presley! Happy National Puppy Day! Signing off, ...
 

Press Release: March 16th, 2016 A new independent Insightrix Research online poll finds more voters plan to cast their ballot in favour of the SaskParty on April 4th when compared to the past several months. Presently, 61% of decided Saskatchewan voters(#) state they would cast their ballot for the SaskParty, while 29% would vote for the provincial NDP and 6% for the Liberals, if a provincial election were held today. Equal proportions (2%) would vote for either the Green Party or the Progressive Conservatives. Support for the SaskParty has steadily risen from an all-time low in November of last year, with continued momentum since the official start of the election. In contrast, support for the NDP has remained relatively steady over the past several polls. Demographically, those aged 18 to 34 are less likely to say they plan to vote for the SaskParty and more likely to support the Liberals. However, one half of the younger generation still intend to vote for the incumbent party. No differences are noted by gender. Regionally, we continue to see greater support for the SaskParty in the rural areas and greatest support for the NDP in Regina. In fact the two major parties are in a statistical tie in the Queen City. However, the SaskParty currently has a strong lead in Saskatoon and is up from 47% in our November 2015 poll. Our poll also asked Saskatchewan residents how much of an impact various factors have on their decision of which party to vote for. The findings illustrate items that have the greatest impact relate to a party’s stance on specific issues and the party’s past performance. Of note however, the leader of a party has a greater impact than the MLA running in one’s local riding. Perhaps the above findings provide some explanation of the voter intention, given that more Saskatchewan residents find Brad Wall to be more personable than Cam Broten. Part of the issue appears to be the fact that one third of Saskatchewan residents feel they do not know enough about Mr. Broten to comment on his personable nature. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study from March 14th to 16th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com #Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

PRESS RELEASE: Feb 26, 2016 Economy Tops the Minds of Saskatchewan Residents for this Upcoming Provincial Election A new independent Insightrix Research Inc. online poll finds that more than one half of Saskatchewan residents believe the economy is the biggest issue that should be discussed during the upcoming provincial election campaign. Presently, 54% of Saskatchewan residents believe the economy should top the agenda during the upcoming election campaign. Specific topics within the category of the economy include: the economy in general (25%), employment and job creation (16%), the oil & gas downturn specifically (9%), provincial debt or budget deficits (7%) and taxes (4%). Social issues are next on the list at 34%, including issues related to health care (18%), education (7%), poverty and affordable housing (7%), and refugees and immigration issues (5%). A total of 14% believe the SaskParty’s performance or stance on specific issues should be the focal point of the election, including items such as corruption and wasteful spending (6%), privatization (4%), the LEAN program (2%), GTH issues (1%), P3s (1%), or other Party issues or policies (4%). Infrastructure is noted by 6% of Saskatchewan residents while the environment is noted among 3%. Demographically, men are more concerned about the economy while women are more likely to believe social issues should top election campaign discussions. Belief that the economy should be the top discussion also rises with age. * Note that the above question was asked as an open-ended question and allowed respondents to provide text responses rather than pick from a list presented to them. Text responses have been coded into the above categories. Because some respondents listed more than one issue, percentages within the graph add up to more than 100%. Further, specific categories have been grouped into common themes which are denoted in the darker colour of the graph with the word (NET) next to the theme title. The percentages of individual codes may add up to more than the NET as multiple responses may have been given within the theme. The survey also asked respondents who they feel would be a better Premier of Saskatchewan: Brad Wall or Cam Broten, with the incumbent presently holding a commanding lead. Those more likely to say Brad Wall include men and those living outside of Regina and Saskatoon. Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from February 9th to 11th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://register.saskwatch.ca About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...