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Over the past year, we've introduced new business programs, launched eCommerce accessible reports and worked for our ISO 27001 certification. We've also made several upgrades to our physical space and got up to all kinds of initiatives and events that made the year really fly by. We figured we would share a synopsis of 2018 as we saw it - feel free to scan through the Insightrix 2018 Year in Review. ISO Certification Throughout 2018, Insightrix Research invested a great deal of capital and worked tirelessly with the International Organization for Standardization (ISO) in pursuit of obtaining ISO 27001 certification. And we are only months away from completing the process. This international certification means Insightrix will distinguish itself as having some of the most stringent information security management systems (ISMS) available anywhere. ISO 27001 certification goes beyond regular IT and data management security. It covers all aspects of information security and data management in our organization. Whether it is raw data, paperwork or even the physical space of the Insightrix offices, ISO 27001 certification means our clients can be assured their data and information is safe and protected. Securing ISO 27001 certification in 2019 will bring Insightrix ISMS closely in line with recent EU GDPR requirements and will set Insightrix apart in the national and international marketplace as a leader in information asset and data security. Insightrix AdCheck Launched Early in 2018 In early 2018, we launched Insightrix AdCheck – a new and innovative way of pre-testing advertisement creative. Suitable for individual ads or multi-media campaigns, AdCheck is the most comprehensive tool for assessing, predicting and optimizing the performance of advertising copy and creative. Insightrix AdCheck is a quantitative pre-testing solution that uses standardized copy-testing measures based on a battery of questions. With AdCheck, we can help execute ad testing projects quickly and build industry norms - all with metrics that are both easy to understand and to act on. eCommerce and Syndicated Reporting 2018 In April 2018, we added an eCommerce  storefront to the Insightrix website. Now, clients and those interested in purchasing our syndicated reports can conveniently access them directly though the website powered by Stripe. The 2018 Saskatchewan Social Media Report offers in-depth and representative analysis of social media habits and perceptions across devices and platforms. The Saskatchewan Media Democracy Report digs into device usage behaviours, media consumption habits, views on advertising, the online shopping behaviours of Saskatchewan residents and more. Both reports are quickly becoming recognized as an indispensable tool for targeted marketing intelligence in the Saskatchewan marketplace. New Features to SaskWatch Research in 2018 We've strengthened our already robust SaskWatch Research® member profiling system. We’ve added more and even deeper categories to ensure our clients get to consult the niche groups they need to engage with most. We’ve added specific profile categories and subcategories. These speak to general interests and spending habits, residency and newcomer status, specific occupations and distinct sub-fields of employment or activity and a whole lot more. By adding these categories, we can probe even deeper and be incredibly specific to choose the exact participants you need for your study. This provides actionable research that speaks precisely to your unique question. With these changes, we continue to provide the most accurate and relevant market intelligence about Saskatchewan possible. Continuous Development in Insightrix Communities 2018 was a year of team effort and client partnership at Insightrix Communities. As part of our commitment to providing the best customer service available, we’ve worked with our clients to develop a user experience that is second to none for the Insightrix Communities software – the only all-inclusive market research online community (MROC) platform available. By adopting an international focus in 2018 and through consultation with existing and prospective clients, we’ve tailored our MROC to be the most robust and worry-free online panel anywhere. Office & Focus Group Facility Upgrades In early 2018, Insightrix implemented several office upgrades and enhancements to amenities in our focus group rental facilities and meeting rooms, including connectivity and multimedia display capabilities. With these upgrades now in place, Insightrix is now able to offer the highest-quality focus group spaces available in the province. Podcasts & Publications Stories of Market Research: The Insightrix Podcast got its legs under it in 2018 and really hit its stride. What follows are the episodes of Stories of Market Research: The Insightrix Podcast we produced in 2018. Episode 3: Market Research & the Customer Experience In this episode of the podcast, we were joined by voice of market consultant and customer experience guru, John Morton, to discuss how customer experience is evaluated, why companies are focusing on this more and more lately and how market research can be used to make buyers’ journeys remarkable… Episode 4: Market Research & the World of Marketing In Episode 4, we were joined by President of the Saskatchewan Professional Marketers Assoc. and Manager of Marketing and Communications at the United Way of Saskatoon and Area (and local marketing wiz), Paige Gignac, to discuss the ways marketing professionals benefit from market research and her perspective on the place of market research in relation to the world of marketing… Episode 5: Careers in Market Research In this special episode of the podcast, we spoke with some of the younger researchers at Insightrix to get their unique perspectives on their careers. We discovered what led them to pursue careers as market research professionals and learn a few tricks and tips for those new to the field. The episode also features an interview with Insightrix Research Director, Lang McGilp, about the skills, abilities and background he looks for in researchers. This episode is a must-listen for anyone considering a career in market research...