Opt-in communities help businesses target niche markets If you are trying to get to know your target market, market research is often your first stop to find out more. And surveys are an excellent way to achieve relevant information about your brand. Although survey engines are readily available, your target audience may not be as accessible as you need them to be. Brands know exactly how important it is to talk to their potential customers and get their...

Adobe Begins the Switch to the Cloud In a recent article by Patrick Seitz, entitled Adobe Systems CEO Touts ‘Textbook Transition’ To Cloud recently published on Investor’s Business Daily, the author got a chance to sit down with the CEO of Adobe Systems (ADBE) and discuss their overwhelming five year success, as well as the plans for the future. Recently Adobe has made the shift from selling desktop software such as Photoshop, Premiere and Illustrator to...

This Bot Can Track Emotions  In a recent article entitled We Made a Facebook Messenger Bot to Track People’s Feelings about the Election looks at how The Washington Post created a bot to track emotions of a sample group leading up to the election. The bot named Feels was created to monitor and compile data regarding shifts in the news cycles during election times and how they were impacting this group. How the study took place was...

Developing UX and UI can be tricky In a recent article Arita Roy shares his experience in an article entitled What 2 Years of Android Development Have Taught Me the Hard Way. In the article he looks at the key things he learned in helping develop a solid product that was both easy to use as well as provided a good user experience (UX). Arita writes how the interface should have key elements in the design. He...

Get CX like Starbucks Have you ever wondered how a company like Starbucks got to be so good at customer experience (CX)? We have found that a key to great customer experience comes through active and engaged brand communities that are able to provide dialogue between the customer and business, which fuels innovation and change. This innovation can come in the form of a new product or service that was needed but perhaps overlooked by management....

When a luxury car company experiments with a technology like online communities to help gather market research and continues to expand year after year with that technology, you must conclude it is paying off. That is what happened with Mercedes-Benz who first began using online communities in 2008 with Generation Benz. Generation Benz was created to engage Generation Y customers. The community was created as an invite-only forum and allowed members to gather around their love for...

Customer Experience Matters in Online Communities While researching and writing this article, I decided to Google “Customer Experience and Communities.” What I found is that while companies and corporations are using buzzwords like customer experience (CX) or user experience (UX), that many companies still don’t walk the talk. While clicking through the links, I came upon one page that had a pop-up bubble for a live chat. I responded that I was just looking for articles...

An insight community requires some preparation In a recent report Keys to Community Readiness and Growth: How Brands Prepare for an Online Community Vanessa DiMauro and Jessica Fish conducts research with 400 plus individuals who have an online community or are thinking of getting an online community. They share insight regarding the initial reasons why organizations decide to get an online community and how that reasoning can shift. The research goes on to look at how...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Surveys are one of the most important market research tools available, as they provide a great way to gather feedback and capture data. In this article, we present you with the 20 best survey software features that you should look for in a free software tool. There are a number of companies that provide free survey software with the features you need. Free survey software is most useful...