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Insightrix works with non-profits like the Saskatoon SPCA Insightrix works with non-profits in much the same way it does with for-profit businesses. That’s because non-profits have the same need for market research that any other business or organization has. These needs include brand studies, donor experience surveys, awareness surveys or any number of other forms of research.     Throughout late 2018, Insightrix worked with the Saskatoon SPCA on several projects to help them better serve their community. We are truly happy to work with great non-profit and not-for-profit organizations like the Saskatoon SPCA, and as an organization who loves animals, it was hard for us to think of a better organization to highlight over the holiday season. We couldn't resist sharing our reason for the importance of our research in animal services - our very own Chief Morale officer, Presley, and how much he has contributed to the positive culture at Insightrix. You can watch Insightrix President, Corrin Harper, and the Saskatoon SPCA Executive Director, Patricia Cameron, (and of course Presley) discuss how both organizations worked together, and why it is so important for brands to make better decisions with market research. Video transcript Patricia Cameron: Insightrix is quite a dream, really, to work with. People are friendly - they’re informed. They give you guidance on how to set up this research project. So, I would say it was effortless - and yet, the return was really rich. Obviously, being connected with your community and knowing what people expect, want, like, don’t like – that’s super important for a charity. It’s really the lifeblood of what we do. So, we’ve been able to take the research and immediately apply it to our business plan and our longer-term strategy. Well, we really appreciate that Insightrix is animal friendly, has an office dog and also did a provincial, pro bono survey on a very high-level animal neglect and abuse case. That work was really, really important in highlighting how important animal welfare is in the province, and we really thank Insightrix for that. Corrin Harper: Looking at doing some work in the non-profit sector, the SPCA was a connection both in terms of the importance of what we care about here, being animals, and also our everyday work that we do in research. That was a really nice connection and something I think we thought we could really get behind. Presley’s role, I mean, his official title is Chief Morale Officer and Head of Security. But in reality, he is just a mainstay here at Insightrix. He is something that cheers everybody up everyday. He just comes in and visits staff. He’s just, basically, here to make everybody feel comfortable and have a little bit of fun at work, as well. I was coming back into the city from a weekend at the lake, and saw this little, dark spot on the highway. I realized it was a little dog, so I pulled over to the side of the road, picked him up and put him into the car and drove him into the city. And as I was driving into the city, I was started to get a little bit of attached to him. So, I brought him into the office and staff just loved him, and he just sort of took to the place. And I think he kind of hit the doggie lottery because he gets to come to work every day, he gets treats during the day – I think he ended up with a pretty good life. Being president of a market research firm really gives a great opportunity to sort of help people out and I think that’s one of the passions that, I guess, myself and I’m sure a lot of the staff here have is being able to get up every day, come to work and help people make better decisions as a result of the information you’re providing. Whether that is for-profit business or a charity, it’s something that we can be passionate about, as well. Video by The Golden Media Company Learn more about other Insightrix projects through our case studies....
 

Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated with their adoption, and 10 animals get to find a forever home for the holidays. This year, we’ve sponsored 6 cats and 4 dogs from the Battlefords Humane Society. We’ve covered the adoption fees, spaying and neutering, microchipping and registration, your pet’s first vaccinations, a free vet check, 30 days of free pet insurance and a complimentary year’s registration with the Human Society. All these animals need now is a new friend to give them ride to their new, caring and lasting forever homes. Remember, pets are a big responsibility. Be sure you can provide a lasting and loving home before adopting. Meet the Insightrix 10 Blue is a 2-year-old blue heeler mix who has been at the shelter since October 10. He loves playing outside and going for walks, belly rubs and spending time with people. Blue will do best in a home without other cats or dogs, as he doesn’t share or play well with other animals. *Update - Blue was adopted on January 7! Congrats Blue! Hope is a 3-year-old Boston terrier/bulldog mix who was with the shelter since September 19. *Update - Hope was adopted earlier this week and is now happy at her new forever home. Dainty Daisy is a domestic shorthair mix who is just over a year old. She has been at the shelter for over a year now. She is a very unique and quiet cat who likes snuggles almost as much as she likes to show off and play – depending on her mood. She gets on well with other cats and enjoys the company of people. *Update - We are delighted to tell that Dainty Daisy found her forever home on December 31. Way to go Daisy! Noodle is a domestic shorthair mix who is almost one year old. Noodle came to the shelter last January so badly frozen that her ears were bent over and frozen solid. She has recovered well and now is a super sweet little cat who loves to play with her toys and her cat friends, and is always down for a good snuggle. Nova is a malamute/shepherd cross who was born at the Battlefords Humane Society shelter at the end of April this year. She is a super sweet and gentle dog with lots and lots of energy. Nova prefers being outside and loves playing in the snow. She comes complete with the famous malamute howl (which makes her popular at sing-a-longs) and likes to talk and express herself. *Update - We're happy to say that Nova found a new family and was adopted on December 14. Congrats Nova!  Skye is a husky mix who is 1 and a half years old. Skye came to the shelter in early October and has been there now for 2 months. She absolutely loves people, especially kids, and gets along well with other dogs – she's even good at making friends with cats! *Update - Skye was adopted on December 19 and she is happy she'll be spending the holidays with her new family. Congratulations Skye! Shiver is a 3-year-old domestic shorthair mix who has been at the shelter since November of 2017. When Shiver got to the shelter, he was badly injured and needed surgery to repair his pelvic bones, which were broken. Shiver has since recovered fully and is now a healthy, hearty and happy cat who just needs a home and a family. Elantra is a tortoise shell mix who is almost 2 years old. She has been at the shelter since March 2, 2018. When Elantra got to the shelter, she was badly frozen, especially her ears which she later lost. Having no ears has never stopped Elantra from being a super friendly and loving cat, who is happy to be anywhere there are people. *Update - Elantra was adopted to a new and happy home on December 27. Congratulations Elantra! Simon is a domestic shorthair has been at the shelter since mid-October of last year. He’s one and a half years old and is super friendly, loving cuddles, snuggles and chin scratches. Simon is a really loving and sweet cat.   Solar is a male shorthair mix who is just about 1 and a half years old. Solar has been at the shelter since September of 2017 – a little over a year at this point. He loves attention almost as much as he loves food – soft cat food is his favourite. He is a super relaxed cat, who can usually be found napping in the nearest sunbeam. *Update - Solar was adopted! He found a happy new home on January 9. Congrats Solar! Bring home the Insightrix 10! If you’d like more information on how you can help bring home one of the Insightrix 10, please contact the Battlefords Humane Society. We’ll be giving regular updates on the adoptions as they come. Follow our social networks and get all the latest news about the Insightrix 10. Insightrix Facebook Twitter Insightrix Instagram SaskWatch Research Facebook SaskWatch Research Instagram...
 

Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there. Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018. Of those surveyed… 93% of Saskatchewan residents say they plan to purchase holiday gifts this year. And as the prairie children were all nestled snug in their beds, some seniors and grandparents (55+) decided they did not want to bend. “Purchase gifts?” they said, with a big hefty sigh...
 

6 Saskatchewan Social Media Statistics Marketers Should Know As part of our commitment to share knowledge with the industry, Insightrix Research conducted the Saskatchewan Media Usage Study with residents about their digital diet - including social media habits, consumer behaviours and device ownership. The research was conducted with more than 1,500 Saskatchewan residents (December 2017), using SaskWatch Research®, our proprietary online panel. Comprehensive results from this syndicated study are available in the 2018 Saskatchewan Social Media Report. The 2018 Saskatchewan Social Media Report answers questions like… What social media platform is most popular with specific Saskatchewan demographic groups? What do Saskatchewan social media users expect from the brands they follow online? As we did for the 2017 version of this syndicated series, we are delivering to you (for free!) highlights from the 2018 report in the 2018 Saskatchewan Social Media eBook. Each report continues to provide trended data and actionable insights that help brands with an interest in the Saskatchewan marketplace to make better-informed decisions with their paid, earned and owned media strategy. Even more, we have put together a list of "6 important statistics Saskatchewan marketers need to know in 2018". So, if you are a marketer, or if you are in an integrated role that requires you to think like a marketer, statistics like these validate the need for the development of a targeted digital strategy for business. #1 SOCIAL MEDIA USE CONTINUES TO INCREASE IN SASKATCHEWAN The number of active social media users in Saskatchewan continues to upturn. Since 2016 – the number of social media users have increased from 87% to 90% (2017)*. *The 2018 Saskatchewan Social Media Habits Report 4: Do you use social networking sites such as Facebook, Twitter, Instagram, Pinterest or LinkedIn, etc.? Base: 2016, All respondents, n = 1,500; 2017, All respondents, n = 1,500. Leading social networks like Facebook have become powerful communication tools to connect with family or friends – or with brands of interest. Visual platforms – like Instagram, Pinterest and YouTube – continue to lead the growth of social networks in Saskatchewan and give businesses an opportunity to target specific audiences – an important takeaway for marketers looking to capitalize on this traffic. As social media networks continue to gain traction in the province, it reinforces the need to consider investing in paid social media strategies by allocating larger dollar amounts to your digital media marketing budget. #2 SASKATCHEWAN MILLENNIALS CONTINUE TO LEAD As a society, we are very well at the peak of the "darn those millennials" internet movement. Between millennials ending cereal, diamond rings, handshakes and the Toyota Scion (yes, it’s a thing) ...
 

For Immediate Release: December 7, 2018 In an independent poll conducted by Insightrix Research Inc., more than 2,400 Saskatchewan residents were asked over a period of three months (September, October, November 2018) about their plans to shop in the upcoming holiday season. Procrastination changes our perceptions! Our perceptions of when to do holiday shopping shift as the holiday season grows closer A majority of residents believe holiday shopping before Thanksgiving is too early, although this opinion decreases as the holiday season approaches (61% in September as compared to 50% in November). Similarly, fifty-three per cent (53%) say holiday shopping before Remembrance Day is too early in September, versus the forty-six per cent (46%) who believe it is too early in November. Only three in ten residents believe shopping before Black Friday (November 23) is too early, and close to one in ten say before Christmas Eve is too early to start their holiday shopping. What is interesting, though, is that women and younger residents are generally more likely to agree it is fine to do holiday shopping earlier in the year We have many residents shopping year-round! A slim majority of Saskatchewan residents (55%) agree that they do their holiday throughout the year.   A majority of residents plan to try to spend $500 or less on their gifts Overall, 57% say they intend to spend $500 or less in total holiday shopping this year. Unlike their thoughts about what date is too soon to start holiday shopping, Saskatchewan residents' holiday spending plans don't change much as the holidays draw nearer. Compared to last year, most residents (70%) plan to spend about the same amount. Twelve per cent (12%) say they plan to spend more, while 18% say they plan to spend less than last year. In general, Saskatchewan women and older residents (55 years of age and older) are more likely to say they plan to spend less than last year on holiday shopping. Of those who plan to spend more than they did last year, 40% say they plan to spend more than $250 compared to last year. Of those who say they plan to spend less than last year, 66% say they plan to spend between $1 - $250 less than they did last year. We are in the gift buying mood!   Most Saskatchewan residents plan to purchase holiday gifts in 2018 Based on data collected over the three-month research period (September, October, November 2018), approximately 94% of residents reported that they intend to purchase gifts this holiday season. Slightly more Saskatchewan women (96%) say they intend to purchase gifts than do men (92%) in 2018.   *** Research Details This research was conducted over the course of three months in three separate studies. A total of 2,406 randomly selected SaskWatch Research® panel members participated in the online research studies from September to November 2018. In September, 805 panellists participated in the study between September 18 and 20, 2018. In October, 800 panellists participated between October 10 and 14, 2018, and 801 participated between November 6 and 9, 2018. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample: therefore, margins of error are not applicable. About SaskWatch Research© Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are more than 18,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit SaskWatch.ca. About Insightrix Research© Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For a printer-friendly version of this release, click here. For more information, please contact: Marketing & Communications Coordinator Email: info@insightrix.com Telephone: (306)657-5640 Ext. 240...