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Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking legal action against the federal government in regard to the federal Greenhouse Gas Pollution Pricing Act (i.e., the carbon tax). Results from this independent survey indicate that one half (51%) of residents strongly support this stance and another 16% somewhat support it. A majority of residents within all age ranges support the provincial government although support rises with age (18-34: 60% support, 35-54: 69% support and 55+: 72% support).  Support is lower in Regina (53%) and Saskatoon (57%) than in the remainder of the province (76%). Most of those who support the legal action most commonly believe the Act will result in price increases, have minimal benefit to reducing pollution, be harmful to the provincial economy and simply be one more tax.  One half say they do not support the Act because they believe the federal government does not have the right or jurisdiction to impose such a tax.  Findings are uniform across demographic variables. Among the 22% who oppose the provincial government stance, most feel the Act will limit environmental impacts caused by industry, while one half feel it would limit impacts caused by consumers, it would be beneficial to the provincial economy or simply feel the federal government has the right to impose such a tax. *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between March 5 and 7, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.com/market-research-industry-blog/.   For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Stories of Market Research: The Insightrix Podcast is back with a brand-new episode of a brand-new season. Season 2 of Stories of Market Research opens with Episode 9 – Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur, author and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the tricks and strategies she has developed in her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days, to help small-business owners and marketers employed in small- or medium-sized businesses create digital marketing plans that will help them break through the digital clutter and stand out against the marketing of much larger businesses. We discuss the tools (like CRMs, social media applications and Google AdWords) that business owners and marketers can use to develop their own plans, as well as how they can use the data gathered from experiments with these tools to do their own market research to make their digital marketing plans and campaigns even better. We also discuss some of the more accessible resources available to SMB owners and marketers from market research agencies, like omnibus surveys or syndicated reports, and how they can use them. Later in the episode, Katrina German lays out some of the new trends that digital marketers can expect to see in the future, as well as some tricks of the trade that will help get digital marketing messages and content noticed. If you’d like more information about Katrina or would like to contact her, go to Katrinagerman.com. There, you’ll be able to find more out about the work she does, contact her or get more information about her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days. It’s a great resource for folks looking to either begin marketing their small business or to augment the digital marketing strategies they already employ. You can learn more about the Insightrix products and programs, like syndicated reporting and omnibus surveys, here on the Insightrix website. More from Insightrix Research You can follow Insightrix Research on Facebook, Instagram and Twitter, and subscribe to never miss a new video on YouTube. You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcasting app, like Apple Podcasts, Stitcherand Google Play Music. ...