The spookiest time of the year is back in Saskatchewan! Halloween in Saskatchewan 2019 is almost here, and we wanted to know how the folks in the province would be celebrating this hair-raising holiday. So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel, SaskWatch Research®, earlier this month to learn how Sask. residents plan to spend their Halloween 2019. In 2019, more than half of Saskatchewan residents (64%) plan on celebrating Halloween. This is a slight increase since 2018, when 59% of Sask. residents said they’d be celebrating the holiday. In fact, it brings us almost back in line with the 66% of folks who planned on celebrating Halloween in 2017. Who exactly will be getting in on the frightful festivities in 2019? This year, more Saskatchewan women (70%) plan on celebrating Halloween than men (58%), and folks with one or more children in their household (84%) will be celebrating much more often this year than folks without kids (53%). Saskatoon and the northern parts of the province will be the Halloween hotspots this year, with 66% of respondents from both of those areas saying they plan on celebrating the haunted holiday. That’s not to say residents in other parts of the province aren’t getting in on the fun – 61% of those from Regina and 64% of residents from southern parts of the province also plan on celebrating Halloween 2019. So, how will Saskatchewan residents celebrate Halloween 2019? When we asked folks who would be celebrating Halloween what they’d be getting up to, we got back a wide array of responses. The most popular way to celebrate this year is hand out candy (77%), followed by decorate (47%), take the kids/grandkids trick or treating (42%), dress up in a costume (36%), watch a scary movie/TV show at home (30%) and eat your kids candy once they’ve gone to sleep (23%). This is all in line with what Saskatchewan residents got up to on Halloween 2018 when their answers to the same question were hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/tv show at home (27%) and eat your kids candy once they’ve gone to sleep (23%). One thing’s for sure, if you’re a kid this Halloween, you may want to sleep with your candy under your pillow! A Halloween Grinch? We also learned that there may actually be such a thing as a Halloween Grinch! Not only may the Halloween Grinch exist, it turns out there may be more of them than there were last year. In 2018, 1% of respondents said they planned to turn out the lights and hide when the doorbell rings on Halloween night. This year, that number has grown to 3%. Halloween cheer may not be for everyone, it seems. Staying safe on Halloween This Halloween, we wanted to know some of the ways Saskatchewan residents are keeping safe while they enjoy their macabre merrymaking. The Top 5 common-sense practices Sask. residents suggest include wearing bright/reflective clothing (31%), accompany children/supervised by adult (28%), check over candy (26%), go with a buddy/in groups (26%) and be aware of surroundings/watch for traffic (14%). Some other suggestions we received were drive carefully/don’t drink and drive (11%), curfew/avoid after dark (8%), only go to houses with lights on (7%) and stay in well-lit areas/avoid dark areas (7%). Remember to stay safe while you’re having fun on Halloween folks! What age is too old to go trick or treating? The age to hang up one’s pillowcase for good remains a topic for debate for Halloween 2019. Almost one third of Saskatchewan residents say you are never too old to trick or treat (31%), while a quarter say 11-13 years of age (25%) is the perfect age to give it up. Others state that 14 years old is the age to quit trick or treating (22%), and about the same number of residents think 15 years old (7%) and 16 years old (7%) are the right age. Still others debate that 10 years of age or younger (6%) should be the age to give up trick or treating, while some of those Halloween Grinches return to answer that kids shouldn’t be trick or treating anyway (2%). One thing’s for sure, when Halloween night comes around, we’ll be out with our pillowcases and costumes – and some of us MAY bring our kids. Maybe. Who’s Halloween for anyway? And speaking of kids and Halloween, there’s been some talk about who Halloween is for – the kids or adults? We asked Saskatchewan residents what they thought, and we found out that Halloween is seen by many as a holiday for both kids and adults (58%). About one third of respondents say that it’s a holiday for kids (31%) while 0% report it is a holiday just for adults. Those Halloween Grinches showed up again for this question too; 11% of Saskatchewan residents responded that Halloween is a silly holiday that’s not worth celebrating… Tell us what you really think, why don’t you? Top places to take the kids or grandkids trick or treating in Saskatchewan When it came to Top 5 places to take the kids or grandkids out trick or treating, many of the answers we received were pretty unsurprising. For the 42% of Halloween celebrators who planned to take kids or grandkids trick or treating, my/local neighbourhood/near home was the top trick or treating destination (29%), followed by the neighbourhood-unspecific (17%), around town/small town (13%), specific neighbourhood/town (12%) and friends/family houses (11%). What will you be doing for Halloween 2019? Whether you’re dressing up, taking the kids trick or treating, watching scary movies at home or eating your kids candy when they’ve gone off to bed, Halloween 2019 is sure to be a lot of fun for the 64% of Saskatchewan residents who plan on celebrating it this year. Research details A total of 803 randomly selected SaskWatch Research® panel members participated in the online research study between October 8 and 10, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. Is there a question you’d like to ask the people of Saskatchewan? Do you have a question or group of questions about your business or a specific issue that you’d like to ask the residents of Saskatchewan? The Saskatchewan OnTopic® employs our 18,000+ strong SaskWatch Research® online panel and offers three sampling options: a representative sample of 800 Saskatchewan residents or, if greater accuracy is desired in one of the major urban centres, sampling of 400 residents in Regina OR 400 residents in Saskatoon. ...

Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there. Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018. Of those surveyed… 93% of Saskatchewan residents say they plan to purchase holiday gifts this year. And as the prairie children were all nestled snug in their beds, some seniors and grandparents (55+) decided they did not want to bend. “Purchase gifts?” they said, with a big hefty sigh...

How will Saskatchewan residents be celebrating Thanksgiving this year?   For the most part, most of Saskatchewan will be celebrating Thanksgiving 2018! We ran an OnTopic® survey between September 17 – 20, 2018, with members of our SaskWatch Research® online panel in all parts of Saskatchewan to find out how residents of the province plan on spending their Thanksgiving 2018. We found out that most residents of the province (87%) plan to celebrate Thanksgiving in some way. We also learned that more women (90%) than men (84%) are planning to celebrate the holiday. Age seems to have some bearing on Thanksgiving plans, as well. Interestingly, more young residents are planning to celebrate Thanksgiving in 2018 than older residents of the province. Nine out of ten (90%) residents aged between 18 – 34 years old stated they plan to celebrate their reasons for being thankful – a full 7% more than those aged 55 years and older (83%). Less statistically significant, but still worth noting, 89% of those aged 35 – 54 reported they also plan to celebrate a Canadian Thanksgiving in 2018. How will Saskatchewan residents celebrate Thanksgiving 2018? By a great margin, it turns out that Sask. residents really enjoy eating with their loved ones over Thanksgiving. More than nine out of ten (94%) respondents who said they planned on celebrating Thanksgiving in 2018 reported that having a meal at home with friends and/or family was the way they plan on celebrating the holiday in 2018. While Thanksgiving dinner was by far the most popular planned activity in 2018, Sask. residents who said they plan on celebrating the holiday also said they plan to watch football (17%), decorate their homes (15%) or enjoy a meal out at a restaurant with friends and/or family (5%). Only 4% of those who plan on celebrating this year said they plan on decorating their places of work, 3% said they had other plans entirely – and 2% said they plan on enjoying the holiday all alone. What will Saskatchewan residents eat for Thanksgiving 2018? Now that we know that eating with friends and/or family is on everyone’s mind this year, let’s look at what Saskatchewan residents who plan on celebrating the holiday will be sitting down to at Thanksgiving dinner in 2018. Not surprising was that 85% of them stated they plan to go back to that tried and true Thanksgiving champion – turkey - for Thanksgiving dinner. This may be a case of not fixing what isn’t broken, as many of those reliable Thanksgiving dinner sides were also mentioned. Seventy-six percent (76%) stated they plan on enjoying some stuffing for dinner, 74% said they were looking forward to having gravy and 74% said they want to get some mashed potatoes in, as well. Pumpkin pie is looked forward to by 71%, and 45% anticipate cranberry sauce in their future. Dinner rolls are also looking like a popular choice (43%) and almost four in ten (39%) plan to partake in some ham rather than the more popular Thanksgiving turkey. Apple pie is once again dominated by the choice for its rival, pumpkin pie – only 29% of those who plan on celebrating Thanksgiving plan to eat it this year. Sweet potatoes are something that one quarter (25%) look forward to, 8% plan to eat wild game and only 2% are planning to choose fish for Thanksgiving dinner. More than one in ten (11%) of those who plan to celebrate Thanksgiving plan to eat something else entirely. Check out the word cloud below for some of these Thanksgiving dinner choices (responses depicted larger were more popular and smaller ones were less popular).  Thanksgiving dinner continues to be a big deal in Saskatchewan It looks like Thanksgiving remains something that many Saskatchewan residents look forward to and plan for – and younger residents seem to be embracing the holiday more than their older counterparts. Thanksgiving dinner is the most popular planned activity to celebrate the holiday by quite a large margin, but Sask. residents also plan to watch football and to decorate their homes.    We also learned that traditional choices beat out more unconventional ones when it comes to Thanksgiving meal planning in Saskatchewan in 2018. Pumpkin pie and turkey are still the people’s champions when it comes to Thanksgiving dinner choices, beating out apple pie and ham by quite a bit. There may be something to not fixing things that aren’t broken after all. To view the full infographic, click here.  Do you want to participate in fun and interesting research like this? You can! Register with SaskWatch Research® today and start participating right away. SaskWatch Research is Saskatchewan’s largest online research community, comprising over 18,000+ Saskatchewan residents from all over the province. When you become a SaskWatch member, you’ll have the opportunity to weigh in on important issues in Saskatchewan, and have your voice heard on concerns related to brands and businesses. ...

Insightrix recently ran an OnTopic survey to determine the state of philanthropy in Saskatchewan. Saskatchewan residents are a pretty charitable bunch, with 95% of Saskatchewan residents reporting they have donated money to a charitable organization at one point or another. Those charitable contributions add up – and the organizations Sask. residents are donating to and the amounts they are donating haven’t changed much over the last year. Where are they donating? When comes to the percentage of their charitable donations, residents still donate as much as they did last year to organizations in the field of healthcare – 40% this year and 40% in 2017. For those who report that they have donated to a charity, a similar story can be seen in donations to hospitals (36% in 2017 and 34% in 2018), pet shelters (32% in 2017 and 34% in 2018) and to food banks (41% in 2017 and 39% in 2018). The only real fluctuation occurs in donations to religious organizations, whose donations have increased from 34% of the monies donated by residents who donated to charities in 2017 to 41% in 2018. Where are they volunteering? In 2018, Saskatchewan volunteers participated in a wide range of activities, such as fundraising, event organizing, participating as a board member and many more activities. In fact, in the past 12 months, 55% of Saskatchewan residents participated in volunteer activities at some time or another. For some activities, volunteerism in Saskatchewan has increased to some degree. While 64% of Saskatchewan residents who volunteered engaged in fundraising activities in 2017, that number grew to 77% in 2018. A similar situation emerges when looking at organizing and coordinating (66% in 2017, 75% in the last 12 months) and maintenance volunteering (37% in 2017 and 51% in the last 12 months). Acting as a board or committee member, on the other hand, is something just as many Saskatchewan volunteers got up to in 2017 as they did in the past 12 months – 59% of Saskatchewan volunteers. Why did they do it? According to those who were involved in volunteering in Saskatchewan, for the most part, being a volunteer was something they benefited from. Beyond a feeling of having done something worthwhile, some volunteers stated they benefited physically through their activity – 55% of those who volunteered in the past 12 months said they feel healthier, and 77% stated it improved their mood. It wasn’t just physical benefits for volunteering, though. Of those who volunteered in the past 12 months, 40% stated they benefited through increased time management skills, and a whopping 74% said they now enjoy improved people and teamwork skills. Do you want to participate in fun and interesting research like this? You can! Register with SaskWatch Research® today and start participating right away. SaskWatch Research is Saskatchewan’s largest online research community, comprising over 18,000+ Saskatchewan residents. By becoming a SaskWatch member, you can weigh in on important issues in Saskatchewan, and have your voice heard on concerns relating brands and businesses. Learn More >>...

Winter in Winnipeg is no joke. You don’t earn the nickname, Winterpeg, for nothing after all. Around this time of year, it’s not uncommon to hear friends and family complain about the winter taking a toll both physically and mentally. To combat these winter blahs, many cities and their residents work hard to create a positive winter culture. Insightrix wanted to know how the City of Winnipeg and its residents created a winter culture all their own - like how do they spend their time outdoors during the winter, how cold is just too darned cold and what else could be done to promote a positive winter culture in Winnipeg. We surveyed 360 residents of Winnipeg between February 12 and 15 using ManitobaWatch®  - the Insightrix online research panel in Manitoba. ManitobaWatch sample quotas are set by age, gender and region to match the general population of the province, and since the research is conducted online, it is considered to be a non-probability proportion sample. Therefore, margins of error are not applicable. This is what we learned...

Who celebrated Halloween this year? It looks like it was a spooky one this year - roughly two thirds (66%) of the province planned on celebrating Halloween in 2017. That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76% in Regina) also planned on celebrating much more than Saskatchewan residents living in the north (58%) and those who live in the south of the province (61%). People with one or more children (87%) planned on celebrating more than residents without kids (53%), and people of Indigenous ancestry (78%) planned on celebrating more than those who are not (65%). How did they celebrate Halloween? This year, the most popular ways people planned to celebrate Halloween were handing out candy (74%), taking the kids or grandkids trick or treating (49%) and decorating (45%). Some of the other popular ways people planned on spending the holidays were dressing up in a costume (36%), watching a scary movie or TV show (19%), dressing up their pets in costumes (13%) or going to a haunted house (13%). When it comes to costumes, men are spoil sports - only 30% saying they planned on wearing one at all. Forty percent of women, on the other hand, said they planned on wearing a costume for Halloween this year. Trick or treating – How old is too old for Halloween? There has been a lot of discussion about trick or treaters’ ages and whether there is an appropriate age for kids to hang up their masks for keeps. We thought we’d get an idea of how old is too old to be trick or treating. Most respondents (34%) agreed that 11-13 years old was the right time to retire the pillowcase. Others said that 14 years old (22%) is the correct age to stop, while 7% said 10 years or younger is just right. Another 7% said 15 is when kids should stop trick or treating, and 6% said that kids as old as 16 should be allowed to join in on the fun. Of note, the second most common response to this question (23%) was that people are never too old to trick or treat – so hang on to those old costumes! ZOINKS!!!!!! Since the season is a spooky one, we thought we ask a lighthearted question to break up the mood – little did we guess that the resulting responses would be so spine chilling. We asked Saskatchewan residents whether they had ever personally seen a ghost. As it turns out, 73% have not and 17% say they are unsure. Eerily, another 17% of the people of Saskatchewan have at one time or another, personally seen a ghost. Remember that next time someone asks you to grab something from the basement! Join in on the fun! Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register! Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch! If you’re already a member, there are ways for you to win, too! Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!  ...

  Did you celebrate Thanksgiving this year? As it turns out, most Saskatchewan residents did enjoy Thanksgiving this year. In a recent Insightrix OnTopic poll, we found out 87% of Saskatchewan residents celebrated Thanksgiving. Kids enjoyed their share of the festivities. In fact, more people with children (92%) celebrated the holiday than people without kids (84%).     How did you celebrate Thanksgiving? People sure like to eat with their loved ones around these parts. When we asked Saskatchewan residents how they spent their Thanksgiving, by far, the most popular answer we received was to share a meal at home with friends or family. In fact, 92% of those  who celebrated the holiday reported this was the way they spent their Thanksgiving. Other popular responses were watching football (17%) and decorating one’s home (10%).   So you eat together – what do you eat? After learning 92% of Saskatchewan residents who celebrated Thanksgiving did it by having a meal with friends and/or family, it begs the question - just what was it that everybody ate? Of course, the answer came back turkey. Eighty-five percent (85%) reported eating turkey at Thanksgiving this year. The second most popular dish over the holiday was stuffing (76%). Where things get a little weird is how residents of the province take their gravy – more people in the province reported eating gravy over the holiday (75%) than mashed potatoes (74%). Now, you could surmise that extra 1% of gravy eaters prefer gravy only on their turkey and stuffing and not on potatoes, but still… Pumpkin pie is still a popular dish in the province for Thanksgiving dinner, with 68% saying they enjoyed a slice. Incidentally, pumpkin pie maintains its lead over its rival, apple pie, which was only eaten by 24% of those who celebrated Thanksgiving.   Thanksgiving appears to be alive and well in Saskatchewan The story the data told when all the results were tabulated was that Thanksgiving is a bit of a big deal in the province – at least for 87% of the residents of the province. What the other 13% got up to on the 9th of October, we can’t say – but you know they’ve got to be mad they missed out on all those turkey dinners. The survey was run between October 6 and October 12, 2017 and was made up of a representative sample (800 residents) of Saskatchewan residents.    WIN FREE GROCERIES! Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register! Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch! If you’re already a member, there are ways for you to win, too! Head over to to the Facebook contest page for rules and further information and DON'T forget to sign up with SaskWatch today! ...

According to a new independent poll conducted by Insightrix Research Inc., 32% of Saskatchewan residents in romantic relationships are expecting to “do the deed” on Valentine’s Day this year, consistent with findings in 2014. Given that only 23% of individuals report having sex at least once a week, playing your cards well on Valentine’s Day does indeed increase your odds for intimacy. With a significant portion of males (58%) wishing they had sex at least once a week, we looked into how they can get their partner on the same page this Valentine’s Day. While the leading turn on for both males and females is a massage or caress (30%), it turns out that females are looking to pages to get into the mood, with females being significantly more likely than males to pick up a romance novel to get their wheels rolling. So are Saskatchewanians purchasing gifts this Valentine’s Day? Males are significantly more likely than females (61% vs. 44%) to be purchasing a gift for their significant other this weekend, and are directing their attention to jewellery and flowers for their partners. Looks like men are hitting the right spot with these plans as females are significantly more likely to be expecting flowers (45%), a romantic meal (30%), and jewellery (17%). The fellas are planning on spending an average of $80.77. Men on the other hand, are more likely to be expecting to receive gift cards (19%), and clothing (16%). Tough luck for the gals though, who are more likely to be buying chocolates (43%) or a greeting card (39%). Not shocking that Saskatchewan ladies are planning to spend less than male counterparts, at an average of $56.35 – still a fair amount of that chocolate aphrodisiac! That being said, all is good in love and war; 70% of Saskatchewan residents would marry their spouse again if they had the option, with those 35 and older being more likely to admit they are still on board! Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from February 2nd to 6th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. For more findings on this survey, please visit http://www.insightrix.com/saskatchewan-valentine-day-intimacy-survey/ About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact: Mario Caceres, Senior Research Executive at Insightrix Research Inc. Tel: 306.657.5640 ext. 258 mario.caceres@insightrix.com...