There is a new leading-edge tracking technology making big waves – recognition software. Global recognition (e.g., biometric recognition like infrared, odour, face recognition, fingerprint, retina, iris, palm print, voice, signature, DNA, etc.), and geolocation are emerging technologies used for examining people and their experiences - in an attempt to collect personalized information - while avoiding the disturbance of their privacy. In terms of the emerging technology itself, recognition tools are able to track your identity and...

In a recent Insightrix article on neuroscience, we discussed the trend of neuromarketing, or as preferred for our purposes, using neuroscience tools and methodologies in the field of market research. Aside from leaving many wracked with existential dread, the article on neuroscience raises a few questions about how the processes described in the post actually work and how they are useful in the field of market research. If you haven’t yet, you may want to give it...

 A person is able to articulate their wants and desires through conscious, reflective deliberation, through weighing facts and arguments and through making rational decisions, right?   Right? Actually - probably not. While most of us think we are consciously creating all of our thoughts and decisions through rational processes, research in the field of neuroscience has actually told us something else might be going on. Making decisions or forming opinions like this may not actually be the reality when it...

We recently used our online community software to complete a small-scale, three-day Bulletin Board online discussion with 20 participants we recruited from our 15,000-member online panel, SaskWatch®. The purpose of the online discussion board was to look at how effective a three-day online research project could be. In the first two days, we asked participants about their favourite sports teams and their preferred way of watching television and movies while on the third day, we...

Research can be conducted for a number of reasons, one of which is to shape policy. Advocacy research’s main purpose is to influence formal and informal policies created by policymakers. Therefore, it is important to gather solid data so that your research clearly shows the needs or problems you want addressed. In February 2013 the federal government of Saskatchewan hired Insightrix Research to investigate the need for a provincial anti-bullying strategy, the Saskatchewan Government challenged...

With the large amounts of data that market researchers deal with, finding ways to present data in a creative, interesting way can be a challenge. Here's a list of the six best ways to present your research data. #1: Interactive Dashboards Interactive dashboards let you communicate important information to your audience. A dashboard is a visual display of the most significant information from a project. The information appears on a single screen, offering a quick and simple...

We’ve all been there - your client needs the report by noon tomorrow, and though you may have the meat and potatoes, you scratch your head at the prospect of presenting all that data in a visual way. In anticipation that you will communicate your study’s results in a way that is attractive and straight to the point (but in a time restraint), time management can be problematic. Don’t fret, a few simple chart tips...

Cell phones: they can be used as video cameras, for shopping lists, as gaming platforms, to keep up with friends, as a news source, in place of a weather station…and…Oh right, they can also be used as telephones. Mobile devices are already ubiquitous. Many of us sleep with them beside us and the phantom notification of a text message is a hallucination nearly all of us have at one time experienced. Mobile devices have changed...

With the ubiquity of mobile devices and smartphones, many researchers are asking how mobiles and smartphones can be successfully incorporated in a research setting. Whether your aim is to improve existing research projects or you’re looking to try completely new research methodologies, these devices can augment other research methods and are also important research tools in their own right. #1. Add Impact with Video and Picture Libraries Most smartphones have camera and video capabilities, which can both...

#1. Understanding online community research methodologies: Community research can be quite different from ad hoc research. Research goals may range from answering only one question over a few days to pursuing many questions and topics. The key here is to understand the goals of the research in order to moderate properly for the study objectives. Understanding the methodology allows those moderating the community to know how much detail to provide, how to phrase questions, and...