Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there. Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018. Of those surveyed… 93% of Saskatchewan residents say they plan to purchase holiday gifts this year. And as the prairie children were all nestled snug in their beds, some seniors and grandparents (55+) decided they did not want to bend. “Purchase gifts?” they said, with a big hefty sigh...

  It looks like it’s going to be spooky in Saskatchewan for Halloween 2018. We ran an OnTopic survey with 800 people from all over Saskatchewan on our online panel, SaskWatch Research®, earlier this month to find out how Saskatchewan residents plan to spend their Halloween in 2018 – and we found out that more than half of Saskatchewan residents (59%) plan to celebrate the spookiest holiday this year. This is less than the 66% who planned to celebrate Halloween in 2017. We also found out that about the same amount of men (60%) and women (58%) plan to celebrate Halloween in 2018, and that more folks with more than one kid in their household (77%) plan to get in on the fun than those without any children (48%). Saskatchewan residents of Indigenous ancestry (70%) are also more likely to plan to get in on the Halloween festivities.   What will they get up to for Halloween 2018? When we asked Sask. residents who said they planned on celebrating Halloween 2018, we got a whole range of responses. According to our survey, it looks like Saskatchewan residents are planning a traditional Halloween this year. The top responses we received were: hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/TV show at home (27%), eat the kids’ candy once they’ve gone to bed (23%), go to a haunted house (15%) and dress up the family pet in a costume (12%). Is it possible to be a Halloween Grinch? Maybe – as 1% of residents who plan on celebrating Halloween also plan to turn off the lights and hide when the doorbell rings.  Where will Saskatchewan trick or treat this Halloween? Saskatchewan residents have a whole lot of choices when it comes to where they plan to trick or treat this October 31. Of the folks who stated they were planning to take the kids or grandkids trick or treating, 38% said they plan to stick to their local neighbourhood/close to home, 17% said an unspecific neighbourhood, 14% stated they plan to trick or treat at friends’/families’ houses, 10% had a specific neighbourhood in mind and almost one in ten (9%) said they plan to hit up malls/businesses for their candy.  Stop trick or treating? At what age? We asked everyone who completed our survey what age they thought it was appropriate to hang up the pillow case for good and stop trick or treating. What we found out was that almost one third (31%) of Sask. residents think that you are never too old to trick or treat. Respondents between 18 – 34 years old (41%) and between 35 – 54 years old (35%) are more likely to hold this view than those over the age of 55 years (19%). Also, women (34%) are more likely to agree to the statement than men (28%). Of those who thought that trick or treating should have some age limit placed upon it, 28% believe that pre-teen (11 – 13 years old) is the age to give up the candy hunt. Grandma and Grampa agree – 36% of those over the age of 55 years think pre-teen is the right age to give up trick or treating. In descending order, here were the other responses to the question of what is the appropriate age to quit trick or treating: 14 years old – 23% 15 years old/16 years old – 6% 10 years of age or younger – 5% Kids shouldn’t be trick or treating anyway – 2% (What?! Come on folks!)    Lots of Halloween fun on the way for Saskatchewan! It turns out that many Saskatchewan residents are planning on getting in on the fun this Halloween. And many of those planning to celebrate Halloween have a range of plans for activities. Trick or treating remains a relatively popular activity, judging by the number of residents planning to hand out candy this year and take the kids or grandkids trick or treating - and the places they plan to go to get that candy are quite varied. What are you getting up to for Halloween 2018? Let us know through our SaskWatch Facebook account or on our Instagram account. We’d love to hear your plans! For more information, please contact: Marketing & Communications Coordinator Email: info@insightrix.com  Telephone: (306)657-5640 Ext. 240 About SaskWatch Research Insightrix began developing its SaskWatch Research® online market research panel in 2007. Presently, there are over 18,000 active panel members, representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. Optimize your research using Insightrix OnTopic® Omnibus Surveys Omnibus research is a quick and cost-effective effective research tool that doesn’t break the bank. Our monthly omnibus sample is random and representative: we set quotas by region, age and gender to ensure the sample matches the distribution of the population.  We provide guidance on question wording and ensure the results from your questions remain confidential and available only to you. ...

Lang will be giving a presentation relating to specific research done for Saskatchewan Polytechnic in regard to enhancing the experience of international and permanent resident students. In his presentation at the 2018 CIRPA Conference, Effective Integration of International and Permanent Resident Students, Lang will describe some of the insight gained from a recent project with Saskatchewan Polytechnic aimed at enhancing the experience of international and permanent resident students. During the project, Insightrix conducted in-person in-depth interviews with identified international and permanent resident students attending Saskatchewan Polytechnic campuses throughout the province to understand the challenges these students face. The presentation will focus on student interviews and identify challenges students face from the student perspective, from initial arrival to integration and the institutional supports required to make their transition successful. Insightrix is proud to be a Silver sponsor of the 2018 CIRPA Conference. The presentation will be held at 11:40 AM in the South Ballroom of Sheraton Suites Calgary Eau Claire in Calgary, Alberta on October 22. CIRPA The Canadian Institutional Research and Planning Association (CIRPA) is a national association created to promote and advance the study and practice of institutional research and planning across Canada. Each year, CIRPA hosts an annual conference at which institutional research professionals meet to learn best practices, exchange information and ideas and network with colleagues. CIRPA Conferences comprise a range of workshops, presentations and panel discussions on varied topics pertaining to institutional research in Canada. This presentation will be the third presented by Insightrix at a CIRPA Conference since 2014. If you'd like to know more about the 2018 CIRPA Conference, or about the organization itself, visit the CIRPA website. ...

Corrin will be presenting a recent study by Insightrix that profiled the non-profit sector in Saskatchewan on behalf of the Saskatchewan Nonprofit Partnership – the first ever of its kind.   The study that will be discussed provided a richly detailed profile of the non-profit sector, identified top challenges in the sector and examined finance and grant application efforts while providing an idea of the differences (and similarities) of the research requirements that exist in both the for-profit and non-profit sectors. The presentation will be held at 6:00 PM at the University of Regina – Administration Humanities Bldg, in the AH 527 Boardroom. For more information, check out the Data for Good Regina website.   Data for Good Data for Good is a Canadian organization that gives back by volunteering their data science expertise to help non-profits and not-for-profits. They organize statisticians and analysts, marketers and market researchers and developers and data scientists of all kinds to lend their data acumen to help out by providing services like sector profiling, employee engagement studies, data gathering, data cleaning and interpretation, website and dashboard construction and a host of other necessary functions. They regularly host meetups, presentations and datathons presented by their regional chapters.  If you’d like to learn more about this organization and how Insightrix is involved, check out the Data for Good episode of Stories of Market Research: The Insightrix Podcast, where we speak to co-founders Joy Robson and Jeff Zakaib to get the scoop on how the movement of volunteering in data science is helping non-profits, not-for-profits and NGOs in Canada.    ...

***UPDATE*** The final three members of the Insightrix 10 have found forever homes! As of February 1, the final member of the group, Darlene, was adopted - meaning that all of the kitties Insightrix sponsored over the holidays have found homes. We at Insightrix would like to thank not only those who took these cats home, but also all of those who liked, shared and retweeted our messages to help get them adopted.  Operation Cat Adoption has been a success – but three feline friends still need a forever home. Over the holidays, because our animal friends are often forgotten around this time of year, Insightrix sponsored 10 cats from the Saskatoon SPCA – paying their adoption fees for whomever could give them a home for the holidays. We’d like to give a short update on how those cats are doing. We’re very happy to say that seven of the cats we’ve come to affectionately call “The Insightrix 10” have already been saved from the big house, and are now happy in their new adopted homes. Thank you to all of the people who gave these cats a home. One of the cats, Darlene, has fallen under the weather over the holidays and is recuperating at the Saskatoon SPCA Animal Care Centre. She should make a complete recovery, though, and will be available to adopt soon. Stay tuned to Saskatoon SPCA and Insightrix social media for updates on her condition. The two remaining members of The Insightrix Ten are still at large and are still looking for a forever home. Both Chestnut and Rachel are currently waiting at the Stonegate Petland in Saskatoon, SK for a new friend to help them by bringing them home. Through Insightrix sponsorship, the adoption fees for these cats have been prepaid and they are ready to take home. If you could welcome one or both of these fine feline fellows into your home, or know someone who could provide a safe and stable forever home, please head to the Stonegate Petland in Saskatoon and take them home. You know they would appreciate it, and you’ll gain a friend for life. Insightrix would like to again thank the Saskatoon SPCA for making this possible, and for their continued work here in Saskatoon, as well as all SPCA locations, for the great work they are doing. If you’d like to contact the Stonegate Petland for more information or to arrange adoption, please call them at (306)934-3920....

In November, Insightrix and SaskWatch partnered on a campaign for SaskWatch members – giving residents of Saskatchewan the chance to win free groceries up to $1,000 to use at the grocery store of their choice while at the same time having a donation of $1,000 made to their local food bank. Through the month of November, SaskWatch members liked, shared and promoted the campaign and we are happy to announce the winners! Congratulations to Keith, our Grand Prize finalist! The promotion’s lucky winner was chosen on December 1st and Keith B. from Saskatoon won NOT ONLY $1,000 worth of groceries for himself, but also won the chance to donate another $1,000 to his local food bank! On December 8, Insightrix was thrilled to have the opportunity to drop off Keith’s $1,000 donation to the Saskatoon Food Bank & Learning Centre.   The Saskatoon Food Bank and Learning Centre Executive Director, Laurie O’Connor, was delighted to receive the donation and made sure to pass on her thanks, not just to Keith, the Grand Prize winner, but to everyone who participated. Give back to charities with SaskWatch points! Even though the Free Groceries promotion has finished, SaskWatch members are still giving back to charities all over Saskatchewan! For every survey completed as a member of the SaskWatch community, members can donate their earnings to the over 75 charities listed on the site. Not only do SaskWatch members donate a sizeable share to these charities, most of those charities were recommended by community members themselves....

Throughout the month of November, Insightrix Research and SaskWatch Research ran a promotion to support and promote SaskWatch® – Saskatchewan’s favourite and largest market research community – as a way, not only to reward our new and existing community members, but as a way to give back to those who need it at a time when they need it most. The promotion saw unprecedented participation, with people from all over Saskatchewan getting in on the action, sharing and liking our posts on Facebook and Instagram, and referring new community members. Now, with the promotion ended… We have a winner!!! The SaskWatch Free Groceries campaign has ended, and the Grand Prize winner has been chosen – Keith B. from Saskatoon, Saskatchewan won $1,000 in groceries AND gets the opportunity to donate another $1,000 to his local food bank. Congratulations Keith!!! Keith chose to make his $1,000 donation to the Saskatoon Food Bank. Thanks to all who entered! None of this would be possible without your SaskWatch membership!   SaskWatch Research and Insightrix Research would like to thank all of the participants in the first ever Free Groceries promotion. Thank you to everyone who took the time to share, like or refer a friend to SaskWatch this month. It’s with support from community members like you that this promotion, and the community itself, are possible. And, of course, thank you for your active membership in Saskatchewan’s favourite and largest market research community! And a big thank you and welcome to all of the new members of the SaskWatch community! Now that you’re a member, stay active, stay connected and have your voice heard on issues that matter to you – a Saskatchewan resident. Thanks for giving us the opportunity to give back! While getting a chance to cover Keith’s groceries over the holiday season makes everyone at Insightrix and SaskWatch happy, we are extra happy to have the opportunity to give back to the Saskatchewan community through promotions like these. Over the years, SaskWatch has formed relationships with 75 charities in Saskatchewan, and regularly encourages its community members to donate their survey earnings to charities here in the province. Both SaskWatch and Insightrix look forward to having a chance to run promotions and contests similar to the Free Groceries promotion in the future, not just to reward our valued SaskWatch members, but as a part of the social responsibility we feel as being firms who are proud to be a part of the Saskatchewan community. It’s not too late to join up! While the SaskWatch Free Groceries promotion may have ended, if you’re not already a member, it is not too late to head over to saskwatch.ca and register as a new community member. As a SaskWatch community member, you can make yourself heard about matters of public policy and business while making your opinion count. And it’s a great way to make a couple extra bucks for the holidays!  Join SaskWatch Research today! ...

We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research. These events will take place in the afternoons of April 25, 2017, in Regina, and April 26, 2017, in Winnipeg, and will give you the opportunity to connect with other marketing professionals and large brands in your area, and discover the right way to conduct research to build your brand strategy. Some of the area’s top brands to be discussed include: Manitoba Hydro Saskatchewan Rush Great-West Life SaskTel The Winnipeg Jets Conexus Credit Union And many others     More information can be found below, as well as through visiting the MRIA website, at:  https://mria-arim.ca/membership/chapters/prairie-chapter/prairie-chapter-events    Please sign up today, and join us!   Top Brands in Saskatchewan and Manitoba   Market research is one of the most important components in building a valuable brand strategy. Without a solid understanding of how your audiences currently perceive your brand, it’s difficult to strike the right balance of reality and aspiration in evolving your brand positioning. Majid Khoury, an advertising strategist, and Insightrix Research will illustrate real life examples of Saskatchewan and Manitoba companies and describe how their brands are perceived. With many local brands being studied, there is a chance your brand might be included! Come have lunch and find out! The presentation will outline strategies and methods for conducting brand research. We’ll focus on research techniques that will help you gain a real understanding of people’s perceptions, beliefs and behaviours. What you will take away: What are the top brands in Saskatchewan and Manitoba The right way to conduct research to build your strategy Common mistakes organizations make when conducting market research How market research informs your brand strategy.   Insightrix Research and Majid Khoury will be hosting this MRIA event over two afternoons in Regina and Winnipeg. Please join the Prairie Chapter of the MRIA in Regina on April 25, from 11:30 am until 1 pm in the Canadian South Room at Ramada Plaza (1818 Victoria Ave.), or in Winnipeg the following day (April 26) from 11:30 am until 1pm in the Promenade A room of the Norwood Hotel (112 Marion St.). Cost of admission is $40 for MRIA members, $45 for non-members. Register early, as seats are limited. Please go to https://mria-arim.ca/membership/chapters/prairie-chapter/prairie-chapter-events to sign up and register for this exciting event. Signing up is mandatory prior to registration. If you encounter any difficulties signing up for the event, or if you have any questions, please email us at Corrin.Harper@insightrix.com...

Qual Day in Canada Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye tracking technology along with apps and cameras. In addition, millennial preferences and participant comfort with sharing media and ideas are pushing a rapid expansion in this area of research. These new methods are taking hold and expanding the opportunities to engage in qualitative research.     Eye tracking, EEG, and Emotions Measurement Live Presentation by: Lang McGilp Research Director, Insightrix Research While there are many tools available to utilize in your qualitative research projects, the aim is to always investigate phenomena that can be difficult to measure, providing a deeper understanding to people's emotions, attitudes and behaviours. This presentation will talk about the merits of using new emerging technologies and where traditional research can still shine. For those on site, we will show new methods that measure your brain activity (don't be scared!), track your eye movement, and read your facial expressions. Click here to view the presentation.          Want to hear the live presentation?  Enter your email and download the live recording.  ...