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Insightrix Research ran an independent study using online panels to gather feedback from individuals in British Columbia, Alberta, Manitoba, Ontario, and the Maritimes regarding the perceptions of Saskatchewan. Top of Mind Impressions of Saskatchewan When asked what first comes to mind when thinking about Saskatchewan, those surveyed commonly cite the usual items we as Saskatchewan people have  come to hear others say about our province, including descriptors such as “farming”, “flat”, “agriculture”, “potash” and “oil”.  However, references to the economy are also noted. Perceived Strengths & Weaknesses When asked to identify Saskatchewan’s strengths and weaknesses, natural resources are universally seen as the greatest strength (45%) followed by quality of life factors (22%) such as recreation, landscapes, community-mindedness, and strong economic performance (17%). Weaknesses centre on physical attributes (32%) such as cold winters and sparse population, quality of life aspects (18%), and perceived poor economic performance (16%). Economic Perceptions Over one half (54%) of Canadians surveyed rate Saskatchewan’s economy as good, very good, or excellent.  Saskatchewan’s neighbouring provinces hold more positive perceptions of its economy (73% among Manitobans and 66% among Albertans). When respondents had to rate Saskatchewan’s economy against their own, results were more divided.  Few from British Columbia (16%), Alberta (17%), and Ontario (27%) believe Saskatchewan’s economy is stronger than their own province, while roughly one half of Manitobans, (47%) and six in ten Maritimers (63%) acknowledge that Saskatchewan’s economy is stronger than their own province. Recognition of strong economic growth in Saskatchewan over the past 10 years is apparent among those surveyed, specifically, 44% believe that Saskatchewan’s economy has improved over both the past 10 years and the past 5 years.  More than one third feel the same way about the past two years (35%). Other key indicators uncovered through the research include: 81% believe Saskatchewan’s contributions to the Canadian economy are very (38%) or somewhat (43%) important. Nearly six in ten (57%) believe Saskatchewan has a business-friendly environment. More than six in ten (63%) describe Saskatchewan’s quality of life as good (45%), very good (16%), or excellent (3%). More than one quarter (27%) of those surveyed indicate that they’d be very (7%) or somewhat (20%) likely to move to Saskatchewan if the right career opportunity came along, or if they wanted to retire to another province. Interest in moving to Saskatchewan is highest among those aged 18 – 34 years (40%) and interest declines with age. Research Details An online survey was administered to individuals 18 years of age and older, who currently reside in British Columbia, Alberta, Manitoba, Ontario, and the Maritimes. Data was collected between May 5th and May 11th, 2015.  A total of 852 respondents took part in this survey. Quotas were set by age, gender, and region with data being weighted by region to match the distribution of Canada. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. For full survey findings and detailed report, please visit the link below. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. Release the full report here. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Insightrix Research Inc. President & CEO, Corrin Harper, has been recognized by the 17th annual W100 ranking of Canada’s Top Female Entrepreneurs produced by PROFIT and Chatelaine for the second year in a row. Now in its 17th year, the PROFIT/Chatelaine W100 ranking and awards program is Canada's largest celebration of entrepreneurial achievement by women. The PROFIT/ChatelaineW100 ranks female entrepreneurs by a composite score that considers the size, growth rate, and profitability of the companies they own and manage. "You need a bold vision, an innovative strategy and loads of tenacity to earn a spot on the W100,” says James Cowan, editor-in-chief of PROFIT and Canadian Business. “Every person on this list represents the pinnacle of business success in Canada. Their stories are inspiring and instructive for those seeking to excel as an entrepreneur." Founded in 2001, Insightrix Research Inc. is a full-service market research firm that consults with clients to meet their research needs. From its office in Saskatoon, SK, Canada and Horsham, VIC, Australia, Insightrix offers a comprehensive range of innovative research services. Entrepreneurs are honoured in the summer 2015 issues of Canadian Business and Chatelaine magazine (available now) and year-round online at PROFITguide.com and Chatelaine.com. “It is an honour to be recognized two years running,” says Corrin Harper, President & CEO. “The recognition has been overwhelmingly positive, and I look forward to attending the PROFIT/ Chatelaine W100 Idea Exchange to share in our successes of the past year.” For more information on the W100 ranking, visit: http://www.profitguide.com/microsite/profitw100/2015 ...
 

The Hermes Creative Awards announced the winners for the 2015 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards was introduced as a way to recognize outstanding work within the industry. This year, there were over 6,000 entries throughout 66 countries. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark of the industry. Winners were selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono. Approximately 22% of entrants won a Gold Award. Insightrix Research Inc. is proud to be named a Gold Award Winner in the category of Viral Marketing for its video, SaskatcheWHAT?! Insightrix was the only Gold Award Winner in its category. While creativity and ingenuity is extremely integrated into the culture at Insightrix, and something we continually strive for, we never dreamed that our fun, little video would turn out as successful as it did. Special thanks to Huw, Dylan, and Douglas Evans of Eye Catcher Video for producing a fun and quirky video that inspired nationwide discussions regarding the slang and uniqueness of Saskatchewan. If you still haven’t seen SaskatcheWHAT?! Watch it here!...