fbpx

PRESS RELEASE: February 14th, 2017  Words used by Saskatchewan Residents to Describe President Trump In a recent independent poll conducted by Insightrix Research Inc., opinions of Trump are largely negative. When asked what words or phrases first enter one’s mind, common responses include racist, bully, sexist, arrogant and egotist.  Concern In addition, concerns about the Trump Administration are high. Specifically, 66% of Saskatchewan residents report they are either somewhat (30%) or very (36%) concerned about the Trump Administration.     It is interesting to note that women (41%) are more likely than men (32%) to be “very concerned” about the Trump Administration. Further, those “very concerned” also tends to increase with age as 46% of those aged 55 or older are “very concerned”, compared to only 27% of those aged 18 to 34.   When specifically asked if President Trump’s policies will be positive or negative for Canada, 61% state they believe his policies will be either somewhat (40%) or very (21%) negative.  Women (26%), relative to men (16%) are more likely to state that President Trump’s policies will be “very negative” for Canada. Another 62% of residents believe President Trump’s policies will be either somewhat (28%) or very (34%) negative for the U.S. Regarding policies for the U.S., women (41%) are also more likely than men (27%) to believe President Trump’s policies will be “very negative” domestically.     Saskatchewan Residents Worry About Specific Details of the Trump Administration When asked about concerns with a  variety of elements related to the Trump Administration, many Saskatchewan residents show a high level of concern.  Residents are most worried about increased political tensions in the world with 76% saying they are at least “somewhat worried”, followed by the ability of the Canadian Government to stand up for our interests at 74%. Worries are lowest for increased racism in Canada and travel difficulties to the U.S., although roughly one half are still at least somewhat worried. Agreement with Travel Ban Specific to the recent travel ban President Trump imposed on specific nations entering the U.S., 62% of residents either strongly (42%) or somewhat (20%) disagree with this decision. Further, another 62% also strongly or somewhat disagree with the temporary suspension of refugees from entering the U.S. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on February 7th through 9th, 2017. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.    For more information, please contact: Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238   For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

In a recent article entitled 3 Risks of Social Media-only for Building a Branded Community found on Stacy Jackson’s blog the author writes about the place of social media platforms and the importance of an online branded community. Social media platforms are changing and maturing, and this has great significance for companies. In the early days, companies were able to reach audiences of thousands for free, but those days are over now. Jackson writes that now savvy marketers are building their own branded communities as a way to create a bigger impact. Branded communities are not subject to the same rules and dangers of social platforms. Branded communities, allow for the company to have control of user experience and the attention and focus belongs to the host of the community. Promotions, and products discussed on the site are not shared with other competing brands. Social platforms can rise and fall while the branded community’s rise and failure is dependent on the brand. Further, the data in the branded community remains the property of the company, while on a social platform, care and control of the data is held by the platform itself.   Want to read the full blog on Social Media Platforms and Branding? Click Here Interested in this topic? Check out others like it: How Important is Humanizing Your Brand? http://insightrixdigital.com/how-important-is-humanizing-your-brand/  Customer Experience and Technology  http://insightrixcommunities.com/customer-experience-communities/ The Rise of Marketing Technology http://insightrixcommunities.com/the-rise-of-marketing-technology/...
 

Qual Day in Canada Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye tracking technology along with apps and cameras. In addition, millennial preferences and participant comfort with sharing media and ideas are pushing a rapid expansion in this area of research. These new methods are taking hold and expanding the opportunities to engage in qualitative research.     Eye tracking, EEG, and Emotions Measurement Live Presentation by: Lang McGilp Research Director, Insightrix Research While there are many tools available to utilize in your qualitative research projects, the aim is to always investigate phenomena that can be difficult to measure, providing a deeper understanding to people's emotions, attitudes and behaviours. This presentation will talk about the merits of using new emerging technologies and where traditional research can still shine. For those on site, we will show new methods that measure your brain activity (don't be scared!), track your eye movement, and read your facial expressions. Click here to view the presentation.          Want to hear the live presentation?  Enter your email and download the live recording.  ...