Posted at 17:27h
6 Saskatchewan Social Media Statistics Marketers Should Know
As part of our commitment to share knowledge with the industry, Insightrix Research conducted the Saskatchewan Media Usage Study with residents about their digital diet - including social media habits, consumer behaviours and device ownership.
The research was conducted with more than 1,500 Saskatchewan residents (December 2017), using SaskWatch Research®, our proprietary online panel. Comprehensive results from this syndicated study are available in the 2018 Saskatchewan Social Media Report.
The 2018 Saskatchewan Social Media Report answers questions like…
What social media platform is most popular with specific Saskatchewan demographic groups?
What do Saskatchewan social media users expect from the brands they follow online?
As we did for the 2017 version of this syndicated series, we are delivering to you (for free!) highlights from the 2018 report in the 2018 Saskatchewan Social Media eBook.
Each report continues to provide trended data and actionable insights that help brands with an interest in the Saskatchewan marketplace to make better-informed decisions with their paid, earned and owned media strategy.
Even more, we have put together a list of "6 important statistics Saskatchewan marketers need to know in 2018".
So, if you are a marketer, or if you are in an integrated role that requires you to think like a marketer, statistics like these validate the need for the development of a targeted digital strategy for business.
#1 SOCIAL MEDIA USE CONTINUES TO INCREASE IN SASKATCHEWAN
The number of active social media users in Saskatchewan continues to upturn. Since 2016 – the number of social media users have increased from 87% to 90% (2017)*.
*The 2018 Saskatchewan Social Media Habits Report
4: Do you use social networking sites such as Facebook, Twitter, Instagram, Pinterest or LinkedIn, etc.? Base: 2016, All respondents, n = 1,500; 2017, All respondents, n = 1,500.
Leading social networks like Facebook have become powerful communication tools to connect with family or friends – or with brands of interest.
Visual platforms – like Instagram, Pinterest and YouTube – continue to lead the growth of social networks in Saskatchewan and give businesses an opportunity to target specific audiences – an important takeaway for marketers looking to capitalize on this traffic.
As social media networks continue to gain traction in the province, it reinforces the need to consider investing in paid social media strategies by allocating larger dollar amounts to your digital media marketing budget.
#2 SASKATCHEWAN MILLENNIALS CONTINUE TO LEAD
As a society, we are very well at the peak of the "darn those millennials" internet movement.
Between millennials ending cereal, diamond rings, handshakes and the Toyota Scion (yes, it’s a thing) ...