Who knew passive data collection could make research so convenient? Passive data collection, sometimes called passive data metering, is a valuable addition to the research toolkit, especially in cases where your research requires segment-specific, timely and accurate data about your customers' online behaviours and habits. Over the past half century or so,...

"The whole is greater than the sum of its parts." - Aristotle Customer experience (CX) and Voice of the Customer (VoC) programs are an essential element of business intelligence because they inform stakeholders about how customers view their organization. In general, they focus on: Understanding what drives customers attitudes and behaviors Predicting the...

Stay connected & informed with Employee Engagement surveys In today’s times, because of business problems brought about by the coronavirus pandemic, uncertainty has pushed millions to work from home. It is because of these concerns leaders in many organizations are looking to business continuity strategies they have already put in place. Many...

Market research and data science are related entities; combining the insights from both disciplines leads to a deeper understanding of marketing issues. In general, there seems to be confusion about what “data science” is, and how it relates to traditional market research....

Have you been wanting to start listening to Stories of Market Research: The Insightrix Podcast, but don't know which episode to start with? Check out our handy episode guide to get descriptions and information about each podcast episode we've published so far....

Three of the Biggest Market Research Trends Since 2010 The world of market research has changed, meaning the role of a research supplier has been forced to change. With the evolution of technology, pressure building on clients to solve critical business problems and the need for more agile research solutions, the role...

What's the difference? The terms data visualization and data representation can be easy to confuse. They sound pretty similar, and at first glance, one may find it's tricky to keep the two straight. And since data is ubiquitous these days, we are seeing more examples of both almost everywhere from our watches...

Infographics are a memorable, engaging and flexible way to communicate research data These days, data is everywhere. We get it from our televisions, our computers, our phones, our smartwatches and fitness bands – data is ubiquitous. All that data has one thing in common – it must be communicated in a way...