Trended data specific to Saskatchewan Since 2016, Insightrix has been tracking the use of social media by Saskatchewan residents and their social lives online to understand how they engage with one another and with brands and businesses, and to find out their preferences and the ways they use the platforms themselves. When the Saskatchewan Social Media Report (2016) was published – it was presented at workshops and conferences across Western Canada, and more than 200 marketers, business consultants,...

Corrin will be presenting a recent study by Insightrix that profiled the non-profit sector in Saskatchewan on behalf of the Saskatchewan Nonprofit Partnership – the first ever of its kind.   The study that will be discussed provided a richly detailed profile of the non-profit sector, identified top challenges in the sector and examined finance and grant application efforts while providing an idea of the differences (and similarities) of the research requirements that exist in both the...

Seven in ten social media users in Saskatchewan have witnessed racial/ethnic bigotry on social media. In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked how social media has impacted their lives. Sixty percent (60%) of Saskatchewan social media users indicated it had both a positive and negative impact on their lives. Another 14% felt it didn’t change their lives, 11% indicated it had positively impacted their lives, 6% indicated it had negatively...

Customer experience programs are not a new concept It has been pretty much established that in any line of business, while your product or service may be what gets them in the door, what keeps your customers coming back again and again is the experience.  The customer experience landscape has shifted the way all B2C organizations manage their brand. This can include impeccable front-line customer service, ease of navigating your facilities (or digital assets), the user design...

Winter in Winnipeg is no joke. You don’t earn the nickname, Winterpeg, for nothing after all. Around this time of year, it’s not uncommon to hear friends and family complain about the winter taking a toll both physically and mentally. To combat these winter blahs, many cities and their residents work hard to create a positive winter culture. Insightrix wanted to know how the City of Winnipeg and its residents created a winter culture all their own -...

It's Valentine's Day in Saskatchewan and Insightrix wants to know how Saskatchewan residents will be celebrating their Valentine’s Day. So, between February 5–8, we asked 805 Saskatchewan residents from all over the province how they feel about the holiday and how they plan to spend it. Commercial...

NEWS RELEASE: JANUARY 22, 2018 A new independent poll conducted by Insightrix Research® in partnership with CJME and CKOM highlights a tight race for the top chair in the Saskatchewan Party, and the new premier of Saskatchewan. Between January 9 and 17, 2018, we conducted an online poll with 1,004 randomly selected Saskatchewan residents from our SaskWatch Research® online panel. Out of these 1,004 respondents, 72 report being a Saskatchewan Party member. To increase the accuracy of our...

Ad testing isn’t a thing of the past It seems like every time forward-thinking marketers bring up ad testing these days, they are dismissed by their older, set-in-their-ways colleagues.  Concerns of cost and timeliness, as well as the idea that ad testing (in nebulously described ways) diminishes the creativity of your advertising efforts are usually at the root of criticism of the practice. While it may have been true at one point – before strides in technology and...

***UPDATE*** The final three members of the Insightrix 10 have found forever homes! As of February 1, the final member of the group, Darlene, was adopted - meaning that all of the kitties Insightrix sponsored over the holidays have found homes. We at Insightrix would like to thank not only those who took these cats home, but also all of those who liked, shared and retweeted our messages to help get them adopted.  Operation Cat Adoption has...

Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.   FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season. During this holiday season, 90% of women polled state they intend to purchase gifts, as do 87% of men. Ninety-seven percent (97%) of Manitobans with one or more children stated they intend to purchase gifts...