Insightrix Research has been a proud Saskatchewan business for more than 20 years. And as a local, independent business, we believe it is essential to be the enterprise that supports other local organizations.
We all play a vital role in ensuring the independent business remains at the heart of our province....
Living in the shoes of your research participants is a good way to learn about them.
At least, that is the general thinking around the research methodology of ethnography.
In its roots in the social sciences, this was very much how ethnographic research was performed – by living with and observing a...
In late January, Insightrix conducted an independent poll regarding Saskatchewan resident perceptions of Canada-U.S. relations, performance of Trump as president and opinions on other recent events. Here are the findings.
We surveyed 801 Saskatchewan residents on our consumer panel, SaskWatch Research®. Quotas are set by age, gender and region to match...
Talking Advertising Testing with Majid Khoury
In Episode 7 of Stories of Market Research: The Insightrix Podcast, we sat down to speak with Majid Khoury, an advertising research expert with more than 31 years experience in advertising testing and evaluation, who specializes in the development of best practices in the implementation...
A new independent poll conducted by Insightrix Research, Inc., shows the SaskParty maintains a sizable lead in the upcoming election. Among decided voters, 54% plan to cast their ballot for the incumbent while 35% plan to vote for the Saskatchewan NDP....
Testing UX with insights professionals prioritizes user experience to help guide and improve your design at all stages of development.
UX research goes beyond the feedback survey – if you want user research to help inform your usability design, you might want to go with an outside agency to help collect...
Who knew passive data collection could make research so convenient?
Passive data collection, sometimes called passive data metering, is a valuable addition to the research toolkit, especially in cases where your research requires segment-specific, timely and accurate data about your customers' online behaviours and habits.
Over the past half century or so,...
For our clients, having access to their research results in a convenient and centralized repository where they can view and assess data in real time, as it comes in, is crucial.
That's why at Insightrix, we are proud to incorporate TIBCO Spotfire technology to provide our clients access to their research...
"The whole is greater than the sum of its parts." - Aristotle
Customer experience (CX) and Voice of the Customer (VoC) programs are an essential element of business intelligence because they inform stakeholders about how customers view their organization. In general, they focus on:
Understanding what drives customers attitudes and behaviors
Predicting the...
If you have ever wondered - then you can learn a lot from your competitors using web data extraction.
Web data is accessible in many public domains - corporate websites, news forums and even social media like Twitter and Reddit. But even the most technically minded among us may run in...