02 Apr Insightrix moves to Research Science
Market research and data science are related entities; combining the insights from both disciplines leads to a deeper understanding of marketing issues. In general, there seems to be confusion about what “data science” is, and how it relates to traditional market research....
01 Apr Insightrix Podcast Episode Guide
Have you been wanting to start listening to Stories of Market Research: The Insightrix Podcast, but don't know which episode to start with? Check out our handy episode guide to get descriptions and information about each podcast episode we've published so far....
01 Apr Evolution of Market Research
Three of the Biggest Market Research Trends Since 2010 The world of market research has changed, meaning the role of a research supplier has been forced to change. With the evolution of technology, pressure building on clients to solve critical business problems and the need for more agile research solutions, the role...
06 Mar Data visualization vs. data representation
What's the difference? The terms data visualization and data representation can be easy to confuse. They sound pretty similar, and at first glance, one may find it's tricky to keep the two straight. And since data is ubiquitous these days, we are seeing more examples of both almost everywhere from our watches...
27 Feb Enhance research reports with infographics
Infographics are a memorable, engaging and flexible way to communicate research data These days, data is everywhere. We get it from our televisions, our computers, our phones, our smartwatches and fitness bands – data is ubiquitous. All that data has one thing in common – it must be communicated in a way...
30 Jan Maximize your omnibus survey results
You already know how practical and effective an omnibus survey is, but did you know you could maximize the research experience to get the best results? The benefit of an omnibus is to turn research around quickly and efficiently...
24 Jan Three ways to optimize your next qualitative research project
Using qualitative approaches is nothing new in research. It is often applied to help strengthen quantitative approaches to give answers to questions that cannot always be obtained by measurements alone. Qualitative research – as a broad approach – often employs in-person focus groups, in-person interviews or online survey open-end text boxes...
19 Dec Introducing Insightrix Holiday Spending 2019
Insightrix Holiday Spending 2019 has arrived! What is the Saskatchewan holiday shopping scene looking like for 2019? Did you know that this year, 93% of Saskatchewan residents plan to buy holiday gifts? And what’s more, 78% of those holiday shoppers expect to make at least some of their purchases online. The holiday shopping...