22 Apr Tech Equilibrium in Market Research
Technology cannot always solve a human-centred problem, but it can help power the solution!...
19 Apr 6 Takeaways From a Recent Survey About Key Issues and Hopes for Saskatchewan in 2022
April 19, 2022 - A recent survey was done with 802 Saskatchewan residents that touched on top-of-mind key issues and hopes for 2022. The survey was conducted by Insightrix Research in April 2022 using SaskWatch Research, its online research panel.
The following are six key takeaways from the survey:
Additionally, we asked...
25 Mar Impact of Inflation on Food Prices in Saskatchewan
March 25, 2022 - Insightrix recently conducted a poll of 800 Saskatchewan residents to gain insight into the impact of increased food prices on individuals.
Notably, we discovered that on average, residents cite a 20% to 30% increase in their household grocery bill. Given the overall sentiment, Saskatchewan residents say they...
07 Mar Market Segmentation in 2022 … Now What? 🧐
Here we are again—2022, but perhaps with a little less optimism and a lot more hope? Another fresh start in front of us, as marketers, as brands, as customers and citizens, we are given an opportunity— Yes, it's exciting, but what now?
Many of us are ready to put that strategy...
03 Feb Office Design with Hybrid in Mind
Hybrid work means re-examining how the office space functions as employees flow between home and the office.
Hybrid work environments can provide new ways for employees to collaborate productively, but companies must intentionally create these opportunities.
At Insightrix, we've designed our new office to do just that, creating spaces to drive collaboration...
20 Jan Saskatchewan Roughrider Research Partnership Testimonial
As two world-class organizations, the Saskatchewan Roughriders and Insightrix Research have many responsibilities within their communities. This video highlights how Saskatchewan businesses like Insightrix and the Roughriders can support one another, on and off the field.
The strong partnership between Insightrix and the Roughriders affirms our commitment to ensure strong economic...
08 Nov Membership Research for Greater Growth
Without members, your organization would look fundamentally different altogether.
Yet, even when you understand how critical your current members are, sometimes it is easy to focus on the products and services your business provides above your member's interests.
Your team may be focused on improving your products to generate more memberships. And...
10 Aug Applying the Feedback Loop to Advertising Research
"The only way to win is to learn faster than anyone else." – Eric Ries
There's a rite of passage book for business courses called "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries. And one of the critical components to Ries's strategy...
02 Jun Stories of Market Research: the Insightrix Podcast – a NEW LOOK!
The Stories of Market Research: the Insightrix Podcast (SoMR) is BACK for Season 3! And to celebrate, we are excited to reveal our brand-new podcast player!
Same Great Content – Now With an Updated Look and Feel
Our new podcast portal highlights each episode in a digestible layout, where season one and...
30 Mar Building Communities Together
At Insightrix Research, we believe it is vital to support our local business and not-for-profit organizations during these times. But all of us play a unique role in ensuring independent organizations remain at the heart of Saskatchewan.
As an effort to highlight some of our local community champions, Insightrix, in partnership...