Tales of rebranding success stories are few and far between, which is what makes the successful ones worth heralding. In an article entitled Which social media marketing lessons can we learn from Old Spice’s rebranding campaign found on emarketingblog.nl the writer Soraya Steen discusses in detail...

When it comes to knowing her clients, Sally gets it. Sally understands that in today’s business world, you have to know who your clients are if you want to be successful. Sally knows no matter the quality or appeal of your product or service (even if it...

We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research. These events will take place in the afternoons of April 25, 2017, in...

PRESS RELEASE: February 14th, 2017 Words used by Saskatchewan Residents to Describe President Trump In a recent independent poll conducted by Insightrix Research Inc., opinions of Trump are largely negative. When asked what words or phrases first enter one’s mind, common responses include racist, bully, sexist, arrogant...

In a recent article entitled 3 Risks of Social Media-only for Building a Branded Community found on Stacy Jackson’s blog the author writes about the place of social media platforms and the importance of an online branded community. Social media platforms are changing and maturing,...

[caption id="attachment_20228" align="alignleft" width="300"] Corrin Harper, CEO of Insightrix Research testing Neuroscience technology with Dan Weber, CEO of Itracks at Qual Day in Canada.[/caption] Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently....