Media monitoring services have always been an integral way of providing the most important news about brands and their competitors. Though, since the newspaper clipping services of the last century, things have gotten a whole lot more sophisticated. Today’s media monitoring services scour internet blogs and reviews, social media platforms and broadcast media for mentions of your brand. But why would you want to engage a media monitoring service? What purpose would it serve your company and its...

Insightrix has chosen to prove its commitment to privacy by pursuing and achieving ISO/IEC 27001:2013 certification. The discourse around information security has changed and will continue to change how business is done. The future is in increased regulation and ever-improving standards management. Insightrix understands the importance of this business reality – that is why we invested 18 months of senior management time and significant investment in capital purchases and expert consultation to achieve the ISO/IEC 27001:2013 certification. “Implementing...

What’s the difference? How your company is being mentioned in the media can have a big impact on the business it does. But what is the best media monitoring service for you? Free? Paid? Subscription? In-house? Let’s work through it! Let’s face it. Today, brand reputation is everything. These days, we are all quick to connect and engage. Media is getting news out faster through more channels than ever before. It is important to understand what is...

You’ve got the data insight – now how do you present it? Market research is often regarded as a valuable tool packed with useful insights that businesses and organizations can use to maximize their potential. But what happens when you have deep, rich insights with no idea how to paint a positive picture that will solidify stakeholder buy-in, especially among general audiences? Usually, professionals provide their learnings to stakeholders in the form of market research reports - a proven...

Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking legal action against the federal government in regard to the federal Greenhouse Gas Pollution Pricing Act (i.e., the carbon tax). Results from this independent survey...

Stories of Market Research: The Insightrix Podcast is back with a brand-new episode of a brand-new season. Season 2 of Stories of Market Research opens with Episode 9 – Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur, author and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the tricks and strategies she has developed in her book, Action Tracking: Master Your Digital Marketing Strategy...

Over the past year, we've introduced new business programs, launched eCommerce accessible reports and worked for our ISO 27001 certification. We've also made several upgrades to our physical space and got up to all kinds of initiatives and events that made the year really fly by. We figured we would share a synopsis of 2018 as we saw it - feel free to scan through the Insightrix 2018 Year in Review. ISO Certification Throughout 2018, Insightrix Research invested...

Insightrix works with non-profits like the Saskatoon SPCA Insightrix works with non-profits in much the same way it does with for-profit businesses. That’s because non-profits have the same need for market research that any other business or organization has. These needs include brand studies, donor experience surveys, awareness surveys or any number of other forms of research.     Throughout late 2018, Insightrix worked with the Saskatoon SPCA on several projects to help them better serve their community. We are...

Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated with their adoption, and 10 animals get to find a forever home for the holidays. This year, we’ve sponsored 6 cats and 4 dogs from the...

Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there. Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018. Of those surveyed… 93% of Saskatchewan residents say...