There is a new leading-edge tracking technology making big waves – recognition software. Global recognition (e.g., biometric recognition like infrared, odour, face recognition, fingerprint, retina, iris, palm print, voice, signature, DNA, etc.), and geolocation are emerging technologies used for examining people and their experiences -...

Ever stroll through a retail mall and realize businesses are direct targeting someone far off from your demographic? As if you were too old, too young or too hip for the crowd they are targeting? Landing pages are often designed the same way. Landing pages are...

In an era where every Internet user has a journey to share and is the storyteller of their own immediate world – the question is – how often does your brand take into consideration that it needs to do the same?  In business, we often interpret...

In a recent Insightrix article on neuroscience, we discussed the trend of neuromarketing, or as preferred for our purposes, using neuroscience tools and methodologies in the field of market research. Aside from leaving many wracked with existential dread, the article raises a few questions about how...

What’s the deal with these kids today, right? Trying to figure out millennials and how to market to them effectively has been quite the topic of discussion of late. Actually, every time we are on the cusp of a new generation set to become the primary...

 A person is able to articulate their wants and desires through conscious, reflective deliberation, through weighing facts and arguments and through making rational decisions, right?   Right? Actually - probably not. While most of us think we are consciously creating all of our thoughts and decisions through rational processes,...

Recently, Insightrix Research® conducted a quantitative study with Saskatchewan residents about their habits on social media. Measuring social media usage was the main topic of the research, including determining the ways people in Saskatchewan connect and their preference of social media platforms like Facebook, Snapchat, Twitter or...