When Insightrix asked the people of Saskatchewan for their predictions and opinions on how they think the Saskatchewan Roughriders will do in the 2017 season, it turned out...
Saskatchewan residents are more likely to support the legalization of marijuana than oppose it. INFORMATION RELEASE: May 26, 2017 In a recent independent poll conducted by Insightrix Research, 58.6% of Saskatchewan residents express support (either strongly or somewhat) for the legalization of cannabis while 39.7% oppose...
Insightrix Research recently conducted an independent survey, using its SaskWatch® Research online panel, to learn Saskatchewan residents’ opinions and thoughts on the question of illegal migration between the U.S. and Canada. In the survey, respondents were asked their opinions regarding the measures put in place to...
We recently used our online community software to complete a small-scale, three-day Bulletin Board online discussion with 20 participants we recruited from our 15,000-member online panel, SaskWatch®. The purpose of the online discussion board was to look at how effective a three-day online research project...
Tales of rebranding success stories are few and far between, which is what makes the successful ones worth heralding. In an article entitled Which social media marketing lessons can we learn from Old Spice’s rebranding campaign found on emarketingblog.nl the writer Soraya Steen discusses in detail...
PRESS RELEASE: April 20, 2017 Voter intent shows, if an election were held today, SaskParty is at the lowest approval level since Insightrix began tracking in 2009. For the first time since being tracked, support for the SaskParty has fallen below 50% in Saskatchewan. Presently, 44% of decided...
In a recent article on marketingweek.com the author Thomas Hobbs looks at Pepsi’s recent blunder with a Kendall Jenner advertisement. The author writes, that it all began last year at the Cannes film festival when PepsiCo’s president Brad Jakeman criticized the outdated state of ad...
When it comes to knowing her clients, Sally gets it. Sally understands that in today’s business world, you have to know who your clients are if you want to be successful. Sally knows no matter the quality or appeal of your product or service (even if it...
We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research. These events will take place in the afternoons of April 25, 2017, in...
Research can be conducted for a number of reasons, one of which is to shape policy. Advocacy research’s main purpose is to influence formal and informal policies created by policymakers. Therefore it is important to gather solid data so that your research clearly shows the...