A successful brand strategy is all about telling a compelling story that leaves no room for misinterpretation. However, achieving this requires conducting a thorough brand audit from external and internal perspectives. A brand audit is a comprehensive evaluation that assesses how your brand is perceived by those outside and inside your...
The market research industry is no stranger to the constant pressures from emerging research technology trends. The advancement, in many ways, has catapulted our field of work into a new era of data collection for insights professionals. For example… Remember when canvassers walked neighbourhoods with a pen and paper in hand?...
Shopping Local Top of Mind For Saskatchewan Residents This Year The 2022 Saskatchewan Holiday Outlook Report has all the up-to-date facts about the holiday retail experience in Saskatchewan. What’s more, it is deep in context, containing Saskatchewan holiday shopping intelligence important for local Saskatchewan businesses. Learn how much each demographic will spend...
The Saskatchewan Social Media Usage and Local Business Report continues to provide trended data and actionable insights that help brands interested in the Saskatchewan marketplace make better-informed decisions with their paid, earned, and owned media strategy. To give some insight into what you can expect in the report, we compiled a...
Importance of the National Day for Truth and Reconciliation is Growing in Saskatchewan. Support for Statutory Holiday in the Future is High. For Immediate Release: October 26, 2022, 10:00 AM (-6 GMT) A new independent poll conducted by Insightrix Research, Inc. shows one half (53%) of Saskatchewan residents say the National Day...
We are so excited to introduce the Insightrix 10 SPCA Cat Adoption Drive again for 2022! There are things in life you must experience to understand. Your first love. A first child. Your once-in-a-lifetime pet. How does a pet get this title? It's not just their unique personalities that set these guys...
A new independent poll conducted by Insightrix Research, Inc. shows a sizeable majority of Saskatchewan residents (77%) oppose the United States Supreme Court decision to overturn Roe v. Wade and no longer provide a federal constitutional right to an abortion....
When planning and advocating for community change, supporting your strategic decision-making with market research survey data collected from the diverse residents you serve will only help form a more profound commitment to important issues. When conducting primary research, the ability to capture data on targeted segments can quickly state the differences...
Technology cannot always solve a human-centred problem, but it can help power the solution!...
April 19, 2022 - A recent survey was done with 802 Saskatchewan residents that touched on top-of-mind key issues and hopes for 2022. The survey was conducted by Insightrix Research in April 2022 using SaskWatch Research, its online research panel. The following are six key takeaways from the survey: Additionally, we asked...