06 Jun

What’s the difference? How your company is being mentioned in the media can have a big impact on the business it does. But what is the best media monitoring service for you? Free? Paid? Subscription? In-house? Let’s work through it! Let’s face it. Today, brand reputation is everything. These days, we are all quick to connect and engage. Media is getting news out faster through more channels than ever before. It is important to understand what is...

08:25 / Business
17 May

You’ve got the data insight – now how do you present it? Market research is often regarded as a valuable tool packed with useful insights that businesses and organizations can use to maximize their potential. But what happens when you have deep, rich insights with no idea how to paint a positive picture that will solidify stakeholder buy-in, especially among general audiences? Usually, professionals provide their learnings to stakeholders in the form of market research reports - a proven...

14:55 / Business
28 Mar

Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking legal action against the federal government in regard to the federal Greenhouse Gas Pollution Pricing Act (i.e., the carbon tax). Results from this independent survey...

02:45 / News Release / Saskatchewan
25 Mar

Stories of Market Research: The Insightrix Podcast is back with a brand-new episode of a brand-new season. Season 2 of Stories of Market Research opens with Episode 9 – Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur, author and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the tricks and strategies she has developed in her book, Action Tracking: Master Your Digital Marketing Strategy...

09:30 / Marketing / Podcast
23 Jan

Over the past year, we've introduced new business programs, launched eCommerce accessible reports and worked for our ISO 27001 certification. We've also made several upgrades to our physical space and got up to all kinds of initiatives and events that made the year really fly by. We figured we would share a synopsis of 2018 as we saw it - feel free to scan through the Insightrix 2018 Year in Review. ISO Certification Throughout 2018, Insightrix Research invested...

14:51 / Business / Corporate
19 Dec

Insightrix works with non-profits like the Saskatoon SPCA Insightrix works with non-profits in much the same way it does with for-profit businesses. That’s because non-profits have the same need for market research that any other business or organization has. These needs include brand studies, donor experience surveys, awareness surveys or any number of other forms of research.     Throughout late 2018, Insightrix worked with the Saskatoon SPCA on several projects to help them better serve their community. We are...

16:20 / Corporate / Research
14 Dec

Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated with their adoption, and 10 animals get to find a forever home for the holidays. This year, we’ve sponsored 6 cats and 4 dogs from the...

17:16 / Corporate / Saskatchewan
14 Dec

Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there. Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018. Of those surveyed… 93% of Saskatchewan residents say...

10:19 / Infographic / News / Saskatchewan / SaskWatch Research
10 Dec

6 Saskatchewan Social Media Statistics Marketers Should Know As part of our commitment to share knowledge with the industry, Insightrix Research conducted the Saskatchewan Media Usage Study with residents about their digital diet - including social media habits, consumer behaviours and device ownership. The research was conducted with more than 1,500 Saskatchewan residents (December 2017), using SaskWatch Research®, our proprietary online panel. Comprehensive results from this syndicated study are available in the 2018 Saskatchewan Social Media Report. The...

17:27 / Business / Syndicated
07 Dec

For Immediate Release: December 7, 2018 In an independent poll conducted by Insightrix Research Inc., more than 2,400 Saskatchewan residents were asked over a period of three months (September, October, November 2018) about their plans to shop in the upcoming holiday season. Procrastination changes our perceptions! Our perceptions of when to do holiday shopping shift as the holiday season grows closer A majority of residents believe holiday shopping before Thanksgiving is too early, although this opinion decreases as the...

08:35 / News Release