Have you been wanting to start listening to Stories of Market Research: The Insightrix Podcast, but don't know which episode to start with? Check out our handy episode guide to get descriptions and information about each podcast episode we've published so far....

Stories of Market Research: The Insightrix Podcast is back with a brand-new episode of a brand-new season. Season 2 of Stories of Market Research opens with Episode 9 – Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur, author and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the tricks and strategies she has developed in her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days, to help small-business owners and marketers employed in small- or medium-sized businesses create digital marketing plans that will help them break through the digital clutter and stand out against the marketing of much larger businesses. We discuss the tools (like CRMs, social media applications and Google AdWords) that business owners and marketers can use to develop their own plans, as well as how they can use the data gathered from experiments with these tools to do their own market research to make their digital marketing plans and campaigns even better. We also discuss some of the more accessible resources available to SMB owners and marketers from market research agencies, like omnibus surveys or syndicated reports, and how they can use them. Later in the episode, Katrina German lays out some of the new trends that digital marketers can expect to see in the future, as well as some tricks of the trade that will help get digital marketing messages and content noticed. If you’d like more information about Katrina or would like to contact her, go to Katrinagerman.com. There, you’ll be able to find more out about the work she does, contact her or get more information about her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days. It’s a great resource for folks looking to either begin marketing their small business or to augment the digital marketing strategies they already employ. You can learn more about the Insightrix products and programs, like syndicated reporting and omnibus surveys, here on the Insightrix website. More from Insightrix Research You can follow Insightrix Research on Facebook, Instagram and Twitter, and subscribe to never miss a new video on YouTube. You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcasting app, like Apple Podcasts, Stitcherand Google Play Music. ...

Episode 6 – Market Research Online Communities Stories of Market Research: The Insightrix Podcast is back with a new episode – Market Research Online Communities. What’s it about? The latest episode of Stories of Market Research: The Insightrix Podcast is all about market research online communities - one of the most powerful tools currently available to corporate and market researchers. They are powerful because they allow for faster research timelines, smaller budgets and greater accessibility for both researchers and research participants alike. As this technology is still relatively new, many still have questions. How do market research online communities work? What kinds of research work best with the technology? What are they in the first place? We answer those questions and delve into the details with guest co-host, Insightrix Communities Account Manager Megan McDowell. Megan gives us the insider’s scoop on many of the best research applications for online communities. She also describes how they are used, what features online communities commonly possess and much more. The episode is also joined by Affinity Credit Union Member Insights Manager, Adam Thome, and Dylan Cody from the same organization. They share their experience and understanding of online communities in relation to a recent Affinity Credit Union brand video testing project that employed one. Their perspective on the benefits of online communities and how they were used is especially insightful. If you have questions about market research online communities, or want to know how you could employ one, this podcast episode will give you a great grounding in this powerful and exciting research technology. Bonus video content! Episode 6 of the Insightrix Podcast is accompanied by a bonus special bonus video. Megan McDowell provides an inside view of what an online community looks like. She also shows some of the features that are common to almost all online communities and points out some of the features that make the Insightrix Communities market research online community platform really stand out. You can check out that video, or videos from other Insightrix podcasts, on the Insightrix YouTube channel. Where can you find Stories of Market Research: The Insightrix Podcast? You can find this episode of Stories of Market Research: The Insightrix Podcast on the Insightrix Podcast Archive. You'll find previous episodes there as well. You can access and stream episodes of the podcast, or download them to listen to later (they are great way to pass the time on long flights or your commute). If you prefer listening on a podcast listening app, you can access Stories of Market Research: The Insightrix Podcast on most podcast players. These include iTunes, Stitcher, Google Music and many others.    Insightrix Communities can deliver powerful insights Insightrix Communities™ can provide you the research insights you need with relevant, easy-to-access participants at an affordable price. By applying Insightrix Communities software, your team can benefit from on-hand market research experts who will help see your project through from concept to completion. Or you can employ and brand your own DIY community! Insightrix provides the know-how to take organizations through each step of the community-building journey, from recruiting your first community member to engaging with them and promoting participation in your research activities, to developing insights as the research is completed.  ...

Episode 5 – Careers in Market Research concerns just that – the stories straight from market research. In this episode, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in the field of market research. These young research professionals offer up some of their unique experiences and perspectives as they have worked to begin their careers in MR, and some of the tricks of the trade they’ve picked up over their years on the job. They share some of the challenges they’ve faced and overcome, the skillsets and credentials that helped them secure their positions and to be successful in them and they give us an idea of what a day in the life of an MR professional looks like. If you’d like to put a face to the names you hear on our podcast, check out the extra bonus video we produced. It’s also available on the Insightrix YouTube Channel. We are also joined by Insightrix Research Director, Lang McGilp, for a chat about how market research has changed over the years in both practice and the tools used to do it. Lang also provides insight for young researchers looking to enter the field of market research in regards to the skillsets, education and specializations that will help them stand out when they look to pursue their new careers in market research. The newest episode of Stories of Market Research: The Insightrix Podcast is now available on our website player, and on the podcast listening application you like best: iTunes Google Music Stitcher PodBean  SoundCloud And all episodes are also NOW AVAILABLE on YouTube.   Check out past episodes of Stories of Market Research: The Insightrix Podcast Earlier episodes of Stories of Market Research: The Insightrix Podcast are also available on your podcast player of choice, as well as through the player on the Insightrix website.    Interested in learning more about how the worlds of market research and marketing collide and co-exist? Episode 4 of Stories of Market Research speaks to just that We’re joined in this episode by Insightrix Creative and Digital Strategist, Sharday Torgerson, as co-host for the episode. She shares her experience for a forthright discussion about how marketers use market research to better inform their marketing strategies and initiatives. We also discuss how and where the practices of market research and marketing inform one another. We also welcome marketing guru, Paige Gignac, Manager of Marketing and Communications for the United Way of Saskatoon and Area, and president of the Saskatchewan Professional Marketing Association (SPMA). She offers her perspective on the place of market research in marketing, as well as how marketers employ market research methodologies (like A/B testing) and gives reasons why marketers and marketing agencies should continue to employ market research firms. Are you interested in hearing about how market research can be used to gauge and affect the overall customer experience (CX)?   Episode 3 of the Insightrix Podcast is all about CX In our third episode, Market Research and the Customer Experience, we are joined by Market Research Professional, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research customer experience programs with our guest for the episode, John Morton, a voice of market consultant and expert in the field of customer experience management. John’s perspective on customer experience and Jhumur’s experience provide a great resource for those looking to learn more about emerging technologies, best practices and why customer experience programs are so critical to businesses of all kinds. You’ll probably also want to download this whitepaper about Insightrix Customer-Centric Experience Programs. It will help to fill in any blanks that may have been missed in our discussion of the topic at hand. How about an episode that speaks to how market research and the people who do it give back to their communities?   Episode 2 is all about corporate social responsibility in MR  In the episode, Market Research Gives Back, we discuss how market research and the skill sets and methodologies used therein can be used as a force for good with volunteers from Data for Good, a Canadian non-profit organization who gives back by volunteering their data science skills to non-profits, not-for-profits and NGOs. For Episode 2, we’re joined by phone from Toronto by Joy Robson, co-founder of Data for Good. Joy shares with us what the organization is all about and how it all got started. We’re also joined by the other co-founder of the organization, Geoff Zakaib, from his offices in Calgary to talk about how the Calgary Chapter of Data for Good held a Meetup in November of last year, and to give his thoughts on the movement of volunteering data science for good causes. Filling out the episode, founder of the Regina Chapter of Data for Good, Kevin Hayes, joins the podcast to talk about the challenges and pleasures of starting the newest chapter in the organization. You can contact Data For Good through their website. You can also reach each chapter individually through Twitter: Calgary Chapter: @DataForGoodYYC  Regina Chapter: @dataforgoodyqr  National Chapter: @Data_For_Good  But how about an episode that speaks about the changes in styles of reporting the market research industry has seen over the years? Episode 1 of Stories of Market Research is all about visual reporting in market research In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller. During the podcast, we chat about the shift that has occurred over the past few years in the way that market research agencies have chosen to report their data to clients and to the public. Rather than the data-dumping style of reporting common in the last few decades, more and more market researchers and their agencies have chosen to adopt a more client-friendly approach to their reports. They have done this through developing reports that are more narrative in nature, telling the story of the data in ways that are actionable and understandable upon first reading rather than providing reports that leave clients with little more than charts and figures with little perspective on their importance. If you’d like to learn more about the MRIA, check out their website.   The Insightrix Podcast has you covered If you have an interest in market research (or any other field that crosses paths with it), be sure to subscribe to Stories of Market Research: The Insightrix Podcast and never miss an episode. It’s available on all of your favourite podcast apps, as well as iTunes, Stitcher, Google Music, PodBean and SoundCloud. And you can also find all episodes of Stories of Market Research: The Insightrix Podcast on YouTube. ...