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With the large amounts of data that market researchers deal with, finding ways to present data in a creative, interesting way can be a challenge. Here's a list of the six best ways to present your research data. #1: Interactive Dashboards Interactive dashboards let you communicate important information to your audience. A dashboard is a visual display of the most significant information from a project. The information appears on a single screen, offering a quick and simple way to monitor and evaluate a study’s progress. Dashboards are a highly effective way to present data to executives who don’t have a lot of time and need to be able to check data at any point in a project. #2. Infographics Infographics illustrate data and combine text, images, and design to tell the story of a study. They are becoming increasingly popular and since infographics present data in an engaging and easy-to-understand manner, they are frequently shared on social media, boosting the viral capabilities of your information. Infographics can drive increased traffic to your website and highlight key elements of your data. #3. Prezi Prezi is a new way to present information that engages audiences, visually demonstrates how ideas relate to one another, and allows collaboration in virtual space. Prezi is cloud-based, so you can present from your browser, desktop, or iPad and you will always have the most recent version available. Prezi offers visually engaging features such as zooming in and out of images and barrel rolls. Prezi is engaging and memorable, helping you make great presentations. #4. Videos/Vox Pops Videos let you put a face to the research, making study results more relatable and memorable. Vox pops are another effective way to bring research to life: vox pops (or streeters) are interviews with members of the public where people speak on camera and tell the viewer what they think and how they feel about a particular subject. Videos and vox pops can supplement both qualitative and quantitative research and is compelling way to involve the viewer in the research. #5. Motion Graphics Motion graphics are graphics that use video footage or animation technology to create the appearance of movement. They are often combined with audio and used in multimedia projects. Motion graphics are a captivating way to present your data and they help create a story for your data. The graphics help people understand concepts more clearly and make your project more appealing. #6. Web & Mobile Apps The increase in the number of smartphone users has led to the development of new ways of presenting data. In the increasingly fast-moving world, people need to be able to check reports and research data at any time, and apps are the perfect solution. Web apps let users check research data on their mobile devices, and the interactive nature of the apps lets the user control the research data they want to access and present. Apps are intuitive, easy to use, and an engaging way to view data and results. Related post: 4 Chart Tips to Turnaround Your Report Quickly ...
 

According to a new independent poll conducted by Insightrix Research Inc., 32% of Saskatchewan residents in romantic relationships are expecting to “do the deed” on Valentine’s Day this year, consistent with findings in 2014. Given that only 23% of individuals report having sex at least once a week, playing your cards well on Valentine’s Day does indeed increase your odds for intimacy. With a significant portion of males (58%) wishing they had sex at least once a week, we looked into how they can get their partner on the same page this Valentine’s Day. While the leading turn on for both males and females is a massage or caress (30%), it turns out that females are looking to pages to get into the mood, with females being significantly more likely than males to pick up a romance novel to get their wheels rolling. So are Saskatchewanians purchasing gifts this Valentine’s Day? Males are significantly more likely than females (61% vs. 44%) to be purchasing a gift for their significant other this weekend, and are directing their attention to jewellery and flowers for their partners. Looks like men are hitting the right spot with these plans as females are significantly more likely to be expecting flowers (45%), a romantic meal (30%), and jewellery (17%). The fellas are planning on spending an average of $80.77. Men on the other hand, are more likely to be expecting to receive gift cards (19%), and clothing (16%). Tough luck for the gals though, who are more likely to be buying chocolates (43%) or a greeting card (39%). Not shocking that Saskatchewan ladies are planning to spend less than male counterparts, at an average of $56.35 – still a fair amount of that chocolate aphrodisiac! That being said, all is good in love and war; 70% of Saskatchewan residents would marry their spouse again if they had the option, with those 35 and older being more likely to admit they are still on board! Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from February 2nd to 6th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. For more findings on this survey, please visit http://www.insightrix.com/saskatchewan-valentine-day-intimacy-survey/ About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact: Mario Caceres, Senior Research Executive at Insightrix Research Inc. Tel: 306.657.5640 ext. 258 mario.caceres@insightrix.com...
 

A new independent Insightrix Research online poll reveals support on issues such as rental suites, P3’s, and carbon capture technology. Results are a bit more mixed regarding the views of those from outside the community and personal impacts from the lower oil prices. Rental suites A new independent poll conducted by Insightrix Research shows that majority of Estevan residents believe enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Overall, 61% of residents agree enough is being done in this area. Another 23% do not agree and 16% don’t know. Women are more likely to agree that enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Views on people outside the community Insightrix asked Estevan residents if the transient nature of oilfield workers impacted their view of people from outside the community. Just less than one half of those surveyed (45%) indicated it has had a negative impact. Approximately one-quarter (26%) indicated it has not changed their view and 23% believe it has positively impacted their view of people from outside the community. Another 6% did not know. Public-private partnerships Insightrix asked the survey respondents if they support or oppose the use of public-private partnerships or P3’s to fund health care, education, and other services. Approximately two thirds of respondents (68%) indicated they support the use of P3’s to fund health care, education and other services. Less than one-quarter (22%) do not support them and 10% did not know. The price of oil Insightrix asked Estevan residents how the sliding price of oil has impacted them personally. The results to this survey question was generally mixed with 24% indicating a positive impact, 38% indicating a negative impact, and 37% indicating no impact at all. Carbon capture technology Finally, we asked whether the carbon capture technology that is happening at the Boundary Dam Power Station is an acceptable means of maintaining coal as a source of power. Our results showed that residents in Estevan support carbon capture technology with 84% of respondents agreeing that it is an acceptable means of maintain coal as a source of power. Research Details A total of 300 randomly selected Estevan residents participated in the research study, which was conducted over the telephone from January 19th to February 2nd, 2015. Quotas were set by age and gender to match the city’s population. The results for this study are accurate within ± 5.58 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...