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“We were very happy with the response rates of the survey. The opportunity for us to view the topline results showing daily completions as they were happening was very useful. We also liked the reduced costs of repeat surveys in subsequent years.”
“Insightrix met our deadlines and was extremely responsive and thorough during the course of the study.”
Using a mobile ethnography approach allowed our agency and our client to view how the product fits into consumers’ lives via video, pictures, text and audio captured using their smartphones. This approach gave us the ability to uncover some big findings: instead of just capturing the customer’s thoughts and opinions we were able to see, record, and analyze the full range of behaviours and interactions. By way of example, the research illustrated that consumers underestimated their usage of a specific product by nearly 50% when compared to them documenting their actual usage over the course of a week. Every interaction with a brand or consumer product is a complex event; location, accompanying actors, time, mood, and response are just a few of the incredibly important contextual data that enrich the insight gleaned using this approach. We would definitely recommend this approach to analyze decision processes and better understand brand perceptions among consumers.
“Choosing Insightrix™ Online Voting was a sound decision for Food Truck Festival Ontario. The Insightrix staff were very responsive throughout the entire process, and the voting website was well designed and eye catching. The site was optimized for mobile devices – a vital component for our outdoor event experience. This allowed the festival attendees the ability to vote-on-the-go. At the end of the festival, the voting exercise was a success and we would use Insightrix™ Online Voting services again.”
Insightrix Digital® truly delivered on this unique digital marketing campaign. From concept to completion, the Watrous Manitou Marketing Group (WMMG) relied upon the team’s digital expertise and insights in order to meet our business objectives. The Digital team were able to increase awareness and engagement with our community initiative by using social media, which played a major role in gathering additional input from the public. For such a unique digital marketing project, working with the Insightrix Digital team was effortless, and I would certainly work with them again.
“SaskCanola had always taken the traditional paper approach when conducting elections for our Board of Directors, so while we felt it was time to make the move to online voting, we wanted to be thorough with such a significant change in process for our stakeholders. Working with Insightrix, we decided to start by doing a test run with our staff and board members to see if we would be comfortable going ahead with the full scale election. Insightrix made sure that all of our questions and concerns were addressed and corrected. When it came time to conduct the full election, we were more than comfortable utilizing online voting. We were also impressed at how quickly they responded to any member concerns that arose while voting. We would definitely recommend them to other organizations.”
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