Forming a deep understanding of your end-to-end customer experience is a powerful tool to enhance your competitive advantage.

Fresh & creative thinking – grounded in established wisdom

Customer Experience

Insightrix offers a complete package for companies looking to measure and improve customer experience. With our combination of ongoing customer surveys and simple-to-use reporting dashboard, we’re a partner dedicated to helping you improve customer experience.

Brand Research

How customers feel about your brand & their perception of your brand compared to your competitors is essential to your marketing efforts. We measure awareness, as well as the characteristics people associate with you and your competition.

Member Research

Understanding member loyalty, the drivers of member retention, the importance of representation and the different benefits of membership are key to building a strong, sustainable brand that members are proud to subscribe to. Gain real insight into what matters to members to develop a compelling value proposition.

Education Research

Education is undergoing dramatic transformation and clients in this sector are looking to identify opportunities and manage risk in an increasingly competitive market. We offer tailored support to educational institutions focusing on student recruitment, student retention, branding, reputation, service and alumni engagement.

Advertising and Communications

Our advertising effectiveness and creative testing services make sure that your ads will achieve their desired goal and that money is well spent. We measure and track how well your audience understands the ads, their emotional reaction and if they recall the advertisements they’ve seen.

Strategic Studies

We apply our research methodology and principles to a variety of strategic studies like program evaluations, labour market assessments, needs assessments, public engagement and feasibility studies. Using a combination of qualitative and quantitative research techniques, we will guide your next move with the evidence you need.

what our clients say

Offering cost-effective and highly credible research services for charities and non-profits.

blogs and resources

We regularly publish blogs, articles and eBooks on marketing, research, online communities and best practices from the industry.

  • CX Program

    Learn more about how Insightrix can deliver a CX designed for your clients.

  • Case Studies

    Learn more about our work and how we helped other companies.

  • Insights & Reports

    Access reports, publications, releases and insights.

we awards

We don’t like bragging but…sometimes you just need to show off!

Chatelaine-W100 corrin harper insightrix
hermes-creative-award-insightrix-digital
insightrix iso best practice market research

clients we’ve worked with recently 

The trust is mutual. So is the love!

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