innovative research

Using innovative research approaches, identifying a clear path forward, taking you to a new place.

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using the latest technology

Discover new and unexpected insights that are available using the latest in market research technology.

Communities Software

the art and science of storytelling

Receive insights and actionable reports prepared by a team of researchers, strategists, designers and video editors.

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custom solutions

Win from a custom research approach rather than a one-size-fits-all product typical of research conglomerates.

Our Approach

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Forming a deep understanding of your end-to-end customer experience is a powerful tool to enhance your competitive advantage.

Customer Experience

Insightrix offers a complete package for companies looking to measure and improve customer experience. With our combination of ongoing customer surveys and simple-to-use reporting dashboard, we’re a partner dedicated to helping you improve customer experience.

Brand Research

How customers feel about your brand & their perception of your brand compared to your competitors is essential to your marketing efforts. We measure awareness, as well as the characteristics people associate with you and your competition.

Member Research

Understanding member loyalty, the drivers of member retention, the importance of representation and the different benefits of membership are key to building a strong, sustainable brand that members are proud to subscribe to. Gain real insight into what matters to members to develop a compelling value proposition.

Education Research

Education is undergoing dramatic transformation and clients in this sector are looking to identify opportunities and manage risk in an increasingly competitive market. We offer tailored support to educational institutions focusing on student recruitment, student retention, branding, reputation, service and alumni engagement.

Advertising and Communications

Our advertising effectiveness and creative testing services make sure that your ads will achieve their desired goal and that money is well spent. We measure and track how well your audience understands the ads, their emotional reaction and if they recall the advertisements they’ve seen.

Strategic Studies

We apply our research methodology and principles to a variety of strategic studies like program evaluations, labour market assessments, needs assessments, public engagement and feasibility studies. Using a combination of qualitative and quantitative research techniques, we will guide your next move with the evidence you need.

what our clients say

“Consistently high-quality work with little drama.”
Tony - Northern Alberta Institute of Technology
“I think the depth of knowledge Insightrix has of the Saskatchewan market is what sets the firm apart from others. I recommend Insightrix to many people within my industry! Quite simply, you're the best!”
Miriam - Saskatchewan Roughriders Football Club
“We were very happy with the response rates of the survey. The opportunity for us to view the topline results showing daily completions as they were happening was very useful. We also liked the reduced costs of repeat surveys in subsequent years.”
Caroline - Federation for International Trade Training
“Choosing Insightrix™ Online Voting was a sound decision for Food Truck Festival Ontario. The Insightrix staff were very responsive throughout the entire process, and the voting website was well designed and eye catching. The site was optimized for mobile devices – a vital component for our outdoor event experience. This allowed the festival attendees the ability to vote-on-the-go. At the end of the festival, the voting exercise was a success and we would use Insightrix™ Online Voting services again.”
Tomi - Food Truck Festival Ontario
Insightrix Digital® truly delivered on this unique digital marketing campaign. From concept to completion, the Watrous Manitou Marketing Group (WMMG) relied upon the team’s digital expertise and insights in order to meet our business objectives. The Digital team were able to increase awareness and engagement with our community initiative by using social media, which played a major role in gathering additional input from the public. For such a unique digital marketing project, working with the Insightrix Digital team was effortless, and I would certainly work with them again.
Brendan - Watrous Manitou Marketing Group

Offering cost-effective and highly credible research services for charities and non-profits.

blogs and resources

We regularly publish blogs, articles and eBooks on marketing, research, online communities and best practices from the industry.

CX Program
Learn more about how Insightrix can deliver a CX designed for your clients.
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Case Studies
Learn more about our work and how we helped other companies.
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Insights & Reports
Access reports, publications, releases and insights.
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