innovative research

Using innovative research approaches, identifying a clear path forward, taking you to a new place.

using the latest technology

Discover new and unexpected insights that are available using the latest in market research technology.

the art and science of storytelling

Receive insights and actionable reports prepared by a team of researchers, strategists, designers and video editors.

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custom solutions

Win from a custom research approach rather than a one-size-fits-all product typical of research conglomerates.

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Fresh & creative thinking – grounded in established wisdom

Customer Experience

Insightrix offers a complete package for companies looking to measure and improve customer experience. With our combination of ongoing customer surveys and simple-to-use reporting dashboard, we’re a partner dedicated to helping you improve customer experience.

Brand Research

How customers feel about your brand & their perception of your brand compared to your competitors is essential to your marketing efforts. We measure awareness, as well as the characteristics people associate with you and your competition.

Member Research

Understanding member loyalty, the drivers of member retention, the importance of representation and the different benefits of membership are key to building a strong, sustainable brand that members are proud to subscribe to. Gain real insight into what matters to members to develop a compelling value proposition.

Education Research

Education is undergoing dramatic transformation and clients in this sector are looking to identify opportunities and manage risk in an increasingly competitive market. We offer tailored support to educational institutions focusing on student recruitment, student retention, branding, reputation, service and alumni engagement.

Advertising and Communications

Our advertising effectiveness and creative testing services make sure that your ads will achieve their desired goal and that money is well spent. We measure and track how well your audience understands the ads, their emotional reaction and if they recall the advertisements they’ve seen.

Strategic Studies

We apply our research methodology and principles to a variety of strategic studies like program evaluations, labour market assessments, needs assessments, public engagement and feasibility studies. Using a combination of qualitative and quantitative research techniques, we will guide your next move with the evidence you need.

what our clients say

Great customer service, range of experience and fair pricing. We trust you guys. Timeliness is key in our industry and you not only recognize this, but work the same way. It's so appreciated!
– Natasha Lipinski, SaskPower
"I really appreciated the little personal touches that they provide, and they really made us felt like a part of the family."
– Tricia McAuley, Saskatoon SPCA.
"I feel that we get way more for our limited research budget than we would with any of Insightrix's competitors. The staff - from the president down to the telephone surveyors - is quick to respond to questions and requests for support. Again, this has not been my experience elsewhere."
– Scott Tunison, Saskatoon Public Schools
“Consistently high-quality work with little drama.”
Tony - Northern Alberta Institute of Technology
“I think the depth of knowledge Insightrix has of the Saskatchewan market is what sets the firm apart from others. I recommend Insightrix to many people within my industry! Quite simply, you're the best!”
Miriam - Saskatchewan Roughriders Football Club
“We were very happy with the response rates of the survey. The opportunity for us to view the topline results showing daily completions as they were happening was very useful. We also liked the reduced costs of repeat surveys in subsequent years.”
Caroline - Federation for International Trade Training
“Choosing Insightrix™ Online Voting was a sound decision for Food Truck Festival Ontario. The Insightrix staff were very responsive throughout the entire process, and the voting website was well designed and eye catching. The site was optimized for mobile devices – a vital component for our outdoor event experience. This allowed the festival attendees the ability to vote-on-the-go. At the end of the festival, the voting exercise was a success and we would use Insightrix™ Online Voting services again.”
Tomi - Food Truck Festival Ontario

blogs and resources

We regularly publish blogs, articles and eBooks on marketing, research, online communities and best practices from the industry.

mrx podcast
Listen to industry insights and mrx stories with episodes every month.
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case studies
Learn more about our work and how we helped other companies.
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video research
Engaged respondents equal enriched survey data.
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