Market Research Case Studies

We work with clients of all sizes across a wide range of industries. Using innovative research techniques and new technologies, we are compelling storytellers, guiding clients through their decision-making process.


Navigation and usability testing with personas

A Canadian provincial government ministry contracted Insightrix to develop, test and execute a professional service website to service the labour market information for a regional municipality.


Pawsitively Making Changes: Saskatoon SPCA

Throughout 2018, Insightrix worked with the Saskatoon SPCA on several projects to help them better serve their community.


Affinity Credit Union brand video testing

In late 2017, Affinity Credit Union contracted Insightrix Research to conduct creative pre-testing for its branding campaign, using Insightrix AdCheck.


SaskCanola online elections with 26,000+ members

SaskCanola (Saskatchewan Canola Development Commission), a producer-led organization, successfully conducts online elections by using Insightrix Online Voting software among its 26,000 members.


SGI Connect online community

In early 2014, Saskatchewan Government Insurance (SGI) and SGI Canada wanted a solution to bring themselves closer to their brokers and customers.


Neuroscientific market research

In April of 2017, a leading insurance firm contracted Insightrix Research Inc. to conduct neuroscientific market research testing on distracted and impaired driving television advertisements among Saskatchewan residents.

Brand perception among younger fans

In late 2016, the Saskatchewan Roughriders contracted Insightrix to conduct a survey with Saskatchewan residents to understand how the team is perceived by Saskatchewan residents, especially among younger demographics.

Market segmentation study

The Department of Environment, Land, Water & Planning (DELWP) wanted to explore the perceptions of farmers in the region, to gain insights and to develop recommendations to feed into a communications campaign about the initiative.

Increasing ridership and improving satisfaction levels among current riders

Insightrix worked with Saskatoon Transit to help them in their goal of increasing ridership and improving satisfaction among current transit riders.


Ad testing using facial expression analysis

The Real Estate Institute of Western Australia (REIWA) challenged Insightrix to help them determine the level of engagement, attention and emotional connection TV audiences had with REIWA’s recent “Take a Stickybeak” advertising campaign.


Developing an anti-bullying policy using an online community approach

As part of its investigation into the need for a provincial anti-bullying strategy, the Saskatchewan Government challenged Insightrix to develop and deliver the most effective public consultation process.


Building a brand strategy using mobile ethnography

SaskTel needed to determine current perceptions of its brand, and understand how customers are using their telecommunication services in their daily lives.

Youth engagement strategy through digital media

To collaborate on issues impacting urban youth in Saskatoon, Insightrix Digital worked with the City of Saskatoon to create a social media strategy.