Market Research Case Studies
Revolutionizing Brand Campaigns: A Leading Telecommunications Provider Boosts Effectiveness with Insightrix AdCheck
In 2021, Insightrix was contracted by a leading telecommunications provider in the province to test its brand campaign using Insightrix AdCheck. The client wanted to evaluate three animatic advertisements and two radio ads focused on business solutions, targeting business decision-makers. The goal was to compare the performance of the ads against industry norms.
Saskatchewan New Democrats Virtual Nomination Elections 2020
In March of 2020, the Saskatchewan New Democrats (SaskNDP) announced the implementation of a social distancing policy in response to the declaration of the COVID-19 pandemic. This included all SaskNDP public gatherings, including nomination contests. With the 2020 Saskatchewan Legislative Election quickly approaching (October 26, 2020), the Saskatchewan NDP needed to complete the nomination process in five constituencies.
Customer Experience Research Reporting through Interactive Portals
Insightrix was contracted by a financial services provider to develop and administer a satisfaction survey with their members who have recently experienced an in-person, scheduled interaction with an account manager at one of their branches. The financial services provider desired access to up-to-date results from the satisfaction survey and also desired a means by which to filter the survey results using various factors, such as the name of account manager, branch, the type of service and the age and gender of the members.
Usability Testing for Website Development
An advertising agency, on behalf of their client, commissioned Insightrix Research to test the user experience of their new crop science website, which had previously been introduced for a mobile and desktop/laptop user experience.
CRI Dashboard Software
The Insightrix Corporate Reputation index (CRi) measures and tracks key drivers of corporate reputation for businesses and brands interested in reputation tracking. Data is collected weekly and the results are available through an online dashboard service our clients can access any time.
Navigation and usability testing with personas
A Canadian provincial government ministry contracted Insightrix to develop, test and execute a professional service website to service the labour market information for a regional municipality.
Pawsitively Making Changes: Saskatoon SPCA
Throughout 2018, Insightrix worked with the Saskatoon SPCA on several projects to help them better serve their community.
Affinity Credit Union brand video testing
In late 2017, Affinity Credit Union contracted Insightrix Research to conduct creative pre-testing for its branding campaign, using Insightrix AdCheck.
SaskCanola online elections with 26,000+ members
SaskCanola (Saskatchewan Canola Development Commission), a producer-led organization, successfully conducts online elections by using Insightrix Online Voting software among its 26,000 members.
SGI Connect online community
In early 2014, Saskatchewan Government Insurance (SGI) and SGI Canada wanted a solution to bring themselves closer to their brokers and customers.
Neuroscientific market research
In April of 2017, a leading insurance firm contracted Insightrix Research Inc. to conduct neuroscientific market research testing on distracted and impaired driving television advertisements among Saskatchewan residents.
Brand perception among younger fans
In late 2016, the Saskatchewan Roughriders contracted Insightrix to conduct a survey with Saskatchewan residents to understand how the team is perceived by Saskatchewan residents, especially among younger demographics.
Market segmentation study
The Department of Environment, Land, Water & Planning (DELWP) wanted to explore the perceptions of farmers in the region, to gain insights and to develop recommendations to feed into a communications campaign about the initiative.
Increasing ridership and improving satisfaction levels among current riders
Insightrix worked with Saskatoon Transit to help them in their goal of increasing ridership and improving satisfaction among current transit riders.
Ad testing using facial expression analysis
The Real Estate Institute of Western Australia (REIWA) challenged Insightrix to help them determine the level of engagement, attention and emotional connection TV audiences had with REIWA’s recent “Take a Stickybeak” advertising campaign.
Developing an anti-bullying policy using an online community approach
As part of its investigation into the need for a provincial anti-bullying strategy, the Saskatchewan Government challenged Insightrix to develop and deliver the most effective public consultation process.
Building a brand strategy using mobile ethnography
SaskTel needed to determine current perceptions of its brand, and understand how customers are using their telecommunication services in their daily lives.