Market Research Case Studies
In the wake of the pandemic in 2020, Insightrix embarked on a media monitoring campaign for their clients. With the proliferation of social media in everyday life, clients now drop feedback and opinions for brands on different social media platforms.
Our client needed to conduct a follow-up survey of program participants to measure key metrics and gauge the success and effectiveness of the program. The challenge was to analyze and visualize data collected from multiple sources, such as telephone and online surveys while ensuring the responses and completion rates were in one central location for analysis.
A leading insurance provider contracted our services to track the experience of their customers and brokers. Our goal was to assess their service performance and identify opportunities for improvement to provide a better overall experience for their key customers.
In 2021, Insightrix was contracted by a leading telecommunications provider in the province to test its brand campaign using Insightrix AdCheck. The client wanted to evaluate three animatic advertisements and two radio ads focused on business solutions, targeting business decision-makers. The goal was to compare the performance of the ads against industry norms.
In March of 2020, the Saskatchewan New Democrats (SaskNDP) announced the implementation of a social distancing policy in response to the declaration of the COVID-19 pandemic. This included all SaskNDP public gatherings, including nomination contests. With the 2020 Saskatchewan Legislative Election quickly approaching (October 26, 2020), the Saskatchewan NDP needed to complete the nomination process in five constituencies.
A financial services provider contracted Insightrix to develop and administer a satisfaction survey with members who have recently experienced an in-person, scheduled interaction with an account manager at one of their branches. The financial services provider desired access to up-to-date results from the satisfaction survey and also desired a means by which to filter the survey results using various factors, such as the name of the account manager, branch, the type of service and the age and gender of the members.
The Insightrix Corporate Reputation index (CRi) measures and tracks key drivers of corporate reputation for businesses and brands interested in reputation tracking. Data is collected weekly, and the results are available through an online dashboard service our clients can access anytime.