At Insightrix, we work in partnership with our clients to ensure the analysis we provide enables our clients to make better business decisions.   Our expert and diverse team of researchers and data analysts have expertise in both quantitative and qualitative projects. We bring your research to life through creative approaches, data design and integrating videos in our reports.

Smart Solutions For Your Business

Concept Testing

We offer a full range of solutions to evaluate consumer responses to an idea before introducing a product or service to market.

Brand Research

All brands are different, and we offer a range of tools to help uncover your business and marketing issues, avoiding a 'one-size-fits-all' solution.

Education Research

Our research solutions are tailored to support institutions with practical research involving student recruitment, student retention, branding, reputation, service and alumni engagement.

Pricing Research

We understand the right pricing strategy goes far beyond maximizing profits and revenues. Pricing strategy is also about positioning a product according to a brand’s image to reach a specific demographic.

Customer Experience

Customer experience is no longer about analyzing the data set – it’s about the understanding human experience and learning to capture why they are satisfied with your brand.

Citizen Engagement

Today, customers have relationships with brands across many different channels (in the store, online and through apps). It’s more important than ever that the various pieces of the overall brand puzzle fit together and provide a consistent narrative.

Attitude & Usage Research

Our research will provide you with valuable insight into your potential sales volume or revenue of a product or brand to allow you to make more informed decisions about your marketing activities.

Advanced Analytics

We are experts who blend the science of statistics with the art of storytelling, with the use of advanced analytics, to illuminate complex questions and unlock hidden insights.

Speak with our experts and start your free consultation today.

Experience the Expertise

At Insightrix, we offer a solid mix of skills and creativity to handle projects of any scale. Our quantitative unit consists of our data processing and analytics team and dedicated quantitative researchers.   Our qualitative team works on a range of projects in many sectors. We combine classic methods with innovative approaches to get comprehensive, clear answers.


15,000+ Strong Saskatchewan Online Panel

In Canada, we own and manage the largest Saskatchewan-based online research panel, SaskWatch Research™, consisting of over 15,000 active Saskatchewan residents.

SaskWatch Research™ is an online panel of Saskatchewan residents who have agreed to participate in studies focused on Saskatchewan issues. When members sign up, they are assured they will only be contacted for market research purposes.

We also own and manage ManitobaWatch™, a panel comprised of 4,000+ Manitoba residents.  These online panels are utilized to conduct monthly omnibus surveys for our clients.