For Immediate Release: December 7, 2018 In an independent poll conducted by Insightrix Research Inc., more than 2,400 Saskatchewan residents were asked over a period of three months (September, October, November 2018) about their plans to shop in the upcoming holiday season. Procrastination changes our perceptions! Our perceptions of when to do holiday shopping shift as the holiday season grows closer A majority of residents believe holiday shopping before Thanksgiving is too early, although this opinion decreases as the...

How will Saskatchewan residents be celebrating Thanksgiving this year?   For the most part, most of Saskatchewan will be celebrating Thanksgiving 2018! We ran an OnTopic® survey between September 17 – 20, 2018, with members of our SaskWatch Research® online panel in all parts of Saskatchewan to find out how residents of the province plan on spending their Thanksgiving 2018. We found out that most residents of the province (87%) plan to celebrate Thanksgiving in some way. We...

Multi-channel ad campaigns have their own challenges It doesn’t take a genius to know today’s customer is always connected and that audiences consistently have their finger on the social pulse through social media and the internet. And, let’s face it, getting honest feedback about your company, your product or your advertising can be especially difficult. This is the reality most advertisers are working in today, especially those working in multi-channel campaigns. With the desire to get messages out to...

Saskatchewan residents are concerned about the Canada/U.S. trade dispute. FOR IMMEDIATE RELEASE: JULY 20, 2018   In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing regarding world affairs.   Trade Dispute Perceptions Saskatchewan residents were asked which of the following statements reflect how they feel about the Canada-U.S. trade dispute. They could...

Episode 5 – Careers in Market Research concerns just that – the stories straight from market research. In this episode, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in the field of market research. These young research professionals offer up some of their unique experiences and perspectives...

Gauge citizen engagement - check in with the people who matter most Imagine you are a manager within a municipal department and/or provincial ministry. Now, imagine you are asked if citizens are aware of and satisfied with your department’s services, or perhaps if they have seen and can recall your department’s ad campaign.   Yikes!  How are you going to do this? How can you measure your success and get data to help in planning your next...

It's Valentine's Day in Saskatchewan and Insightrix wants to know how Saskatchewan residents will be celebrating their Valentine’s Day. So, between February 5–8, we asked 805 Saskatchewan residents from all over the province how they feel about the holiday and how they plan to spend it. Commercial...

NEWS RELEASE: JANUARY 22, 2018 A new independent poll conducted by Insightrix Research® in partnership with CJME and CKOM highlights a tight race for the top chair in the Saskatchewan Party, and the new premier of Saskatchewan. Between January 9 and 17, 2018, we conducted an online poll with 1,004 randomly selected Saskatchewan residents from our SaskWatch Research® online panel. Out of these 1,004 respondents, 72 report being a Saskatchewan Party member. To increase the accuracy of our...

PRESS RELEASE: DECEMBER 14, 2017 With the one-year anniversary of the Honourable Charlie Clark’s election as the Mayor of Saskatoon, and the one-year anniversary of the re-election of the Honourable Michael Fougere as the Mayor of Regina having both occurred recently, Insightrix® asked residents to weigh in on how both mayors have performed through the past year. From December 5 through December 7, 2017, we conducted our own independent poll with 405 randomly selected Regina residents and 405 randomly...

Throughout the month of November, Insightrix Research and SaskWatch Research ran a promotion to support and promote SaskWatch® – Saskatchewan’s favourite and largest market research community – as a way, not only to reward our new and existing community members, but as a way to give back to those who need it at a time when they need it most. The promotion saw unprecedented participation, with people from all over Saskatchewan getting in on the action,...