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A new independent Insightrix Research poll reveals what Prince Albert residents think about the state of the local economy, the development of the area north of the North Saskatchewan River, the addition of a new bridge and hospital, and where they most often buy their groceries. Economic Satisfaction According to the Insightrix Research survey, 69% of residents are satisfied with the economic development in Prince Albert over the past few years, with 56% being somewhat satisfied and 13% very satisfied. Almost one-third (31%) say they are dissatisfied, with 19% saying they are somewhat dissatisfied and 12% saying they are very dissatisfied. When asked who needs to take the lead in creating the best environment and conditions for economic development in Prince Albert, 58% respondents say everyone needs to work together to grow the economy. Another 18% of residents indicated city administration should be in charge, 9% say provincial administration, 7% indicate private enterprise, and 2% of residents provided other responses. The remaining 6% were not sure who should take the lead. Northern Development When it comes to the development of the land north of the North Saskatchewan River, 81% of residents say it is important, with 38% indicating it is extremely important and 43% indicating it is somewhat important. Less than one in five (19%) say developing the area is not important, with 14% saying it is not very important, and 5% saying it is not at all important. Residents who think development is important were asked what kind of development they would like to see in the area directly north of the river. They were able to indicate more than one response. Of those who think development is important, 56% indicate the land should be used for recreational development, 55% say it should be turned into industrial land, and 47% indicate the land should be developed for residential usage. Ten percent (10%) of respondents indicated other purposes and 7% were not sure what the land should be used for. A Second Bridge Insightrix asked residents how they would rate the importance of Prince Albert having a second bridge. Overall, 97% of residents say it is important, with 86% of respondents indicating it is extremely important, and 11% saying it is somewhat important. Only 2% indicate a second bridge is not very important, and 1% say it is not at all important. Paging All Doctors Over three-quarters (79%) of residents agree Prince Albert needs a new hospital, with 46% indicating they strongly agree and 33% indicating they somewhat agree. Just over one-fifth of residents (21%) disagree, with 15% indicating they somewhat disagree, and 6% indicating they strongly disagree. Out of those who say Prince Albert is in need of a new hospital, the top two reasons cited for needing a new hospital are additional bed space needed (30%), and to cut down on long wait times (25%). Clean-up on Aisle Nine! Finally, Insightrix asked respondents where they buy their groceries most often. Almost half (44%) indicate they most often shop at Superstore, while 21% say they shop at Safeway. Less than one in ten (8%) residents shop at Walmart for their groceries and 14% get their groceries from Co-op. Another 3% of those surveyed say they shop at Independent, and 10% selected ‘Other’. Research Details A total of 350 randomly selected Prince Albert residents participated in the research study, which was conducted over the telephone (including both landlines and mobile phones) from July 22nd to July 31st, 2015. Quotas were set by age and gender to match the city’s population. The results for this study are considered accurate within ± 5.21 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 16,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...
 

Insightrix Successfully Predicts Popular Federal Election Vote in Saskatchewan October 20th, 2015 A comparison of the popular vote in Saskatchewan, from the Federal Election held yesterday, closely matches Insightrix Research’s predictions based on an independent online poll conducted October 6 to 8, 2015. Nearly two weeks before the Federal Election, Insightrix predicted that the Conservatives would bring in 44% of the popular vote while the NDP would achieve 27%, the Liberals 24%, and the Green Party 4% of the vote. Based on popular vote figures published by Elections Canada this morning, the actual popular vote numbers line up very closely with the Insightrix Research poll predictions. The Insightrix poll also aligns very closely with the popular vote from the Federal Election in Saskatoon with a maximum of a three point variance for any one party. Direct comparisons between the poll and Election Day results in Regina cannot be made because the Regina – Qu’Appelle riding comprises a large rural area. We at Insightrix are very pleased with the predictive nature of the poll. We credit the high accuracy of the results to the strength of our online panel, SaskWatch Research™. Of note, our panel has also predicted the 2011 General Provincial Election with a very high level of accuracy, aligned closely with results from the Regina P3 referendum regarding the wastewater treatment plant. Our panel also predicted the winners of the most recent mayoralty races in both Regina and Saskatoon. Research Details A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from October 6 to 8, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit register.saskwatch.ca/. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Conservatives Continue to Lead in Saskatchewan among Decided Voters in Upcoming Federal Election October 14th, 2015 A new independent Insightrix Research online poll finds some shifts in Saskatchewan “decided voter” intentions between August, 2015 and mid-October. Presently, 44% of decided Saskatchewan voters state they intend to cast their ballot for the Conservative Party of Canada, up from 39% in a similar Insightrix poll conducted in August, while plans of voting for Canada’s NDP has fallen from 35% to 27% over the same time period. The Liberals have picked up support by three points since August, presently sitting at 24% while the Green Party of Canada holds relatively steady at 4%. The remaining 1% indicate they will vote for a different party. Regionally, the Liberals have taken a commanding lead in Regina over the past two months, emerging as the frontrunner, when in August, they and the Conservatives were tied. In contrast, the Conservatives now lead in Saskatoon by a modest margin (36%, up from 32%), but are closely followed by the NDP which have sustained some losses in voter intentions since August (32%, down from 39%). Despite trailing the other two major parties, the Liberals have also made a small gain in Saskatoon since August (up four points to 27%). Intentions of voting for the Conservatives have surged in the remaining regions of the province (presently 54% of decided voters, up from 43%), with the greatest gains noted in the southern and central parts of Saskatchewan, with a corresponding loss for the NDP. By age, Conservative voting intentions have risen most among middle aged Saskatchewan voters (ages 35-54 years, presently 50%, up from 40% in August). Similarly, the Conservatives have gained ground among females these past two months with a current 41% intending to vote for the party, up from 34% in August. For the NDP, greatest losses in voter support are among younger voters aged 18 to 34 (presently 28%, down from 40%) who have largely turned to support the Liberals. Fully 93% of Saskatchewan residents say they intend to vote in the upcoming Federal Election on October 19th, 2015. Only 6% of those who intend to vote are currently unsure of the party for which they will vote. In the August poll, 10% were undecided. Research Details A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from October 6th to 8th, 2015. The August poll included a random sample of 801 SaskWatch Research™ panel members who were surveyed from August 11th to 13th, 2015. In both studies, quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Telephone: 306-657-5640 ext. 229 Cell: 306-290-9599 Email: lang.mcgilp@insightrix.com...