Insightrix has chosen to prove its commitment to privacy by pursuing and achieving ISO/IEC 27001:2013 certification. The discourse around information security has changed and will continue to change how business is done. The future is in increased regulation and ever-improving standards management. Insightrix understands the importance of this business reality – that is why we invested 18 months of senior management time and significant investment in capital purchases and expert consultation to achieve the ISO/IEC 27001:2013 certification. “Implementing...

Over the past year, we've introduced new business programs, launched eCommerce accessible reports and worked for our ISO 27001 certification. We've also made several upgrades to our physical space and got up to all kinds of initiatives and events that made the year really fly by. We figured we would share a synopsis of 2018 as we saw it - feel free to scan through the Insightrix 2018 Year in Review. ISO Certification Throughout 2018, Insightrix Research invested...

Insightrix works with non-profits like the Saskatoon SPCA Insightrix works with non-profits in much the same way it does with for-profit businesses. That’s because non-profits have the same need for market research that any other business or organization has. These needs include brand studies, donor experience surveys, awareness surveys or any number of other forms of research.     Throughout late 2018, Insightrix worked with the Saskatoon SPCA on several projects to help them better serve their community. We are...

Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated with their adoption, and 10 animals get to find a forever home for the holidays. This year, we’ve sponsored 6 cats and 4 dogs from the...

  It looks like it’s going to be spooky in Saskatchewan for Halloween 2018. We ran an OnTopic survey with 800 people from all over Saskatchewan on our online panel, SaskWatch Research®, earlier this month to find out how Saskatchewan residents plan to spend their Halloween in 2018 – and we found out that more than half of Saskatchewan residents (59%) plan to celebrate the spookiest holiday this year. This is less than the 66% who...

Lang will be giving a presentation relating to specific research done for Saskatchewan Polytechnic in regard to enhancing the experience of international and permanent resident students. In his presentation at the 2018 CIRPA Conference, Effective Integration of International and Permanent Resident Students, Lang will describe some of the insight gained from a recent project with Saskatchewan Polytechnic aimed at enhancing the experience of international and permanent resident students. During the project, Insightrix conducted in-person in-depth interviews with...

How will Saskatchewan residents be celebrating Thanksgiving this year?   For the most part, most of Saskatchewan will be celebrating Thanksgiving 2018! We ran an OnTopic® survey between September 17 – 20, 2018, with members of our SaskWatch Research® online panel in all parts of Saskatchewan to find out how residents of the province plan on spending their Thanksgiving 2018. We found out that most residents of the province (87%) plan to celebrate Thanksgiving in some way. We...

Episode 6 – Market Research Online Communities Stories of Market Research: The Insightrix Podcast is back with a new episode – Market Research Online Communities. What’s it about? The latest episode of Stories of Market Research: The Insightrix Podcast is all about market research online communities - one of the most powerful tools currently available to corporate and market researchers. They are powerful because they allow for faster research timelines, smaller budgets and greater accessibility for both researchers...

Insightrix recently ran an OnTopic survey to determine the state of philanthropy in Saskatchewan. Saskatchewan residents are a pretty charitable bunch, with 95% of Saskatchewan residents reporting they have donated money to a charitable organization at one point or another. Those charitable contributions add up – and the organizations Sask. residents are donating to and the amounts they are donating haven’t changed much over the last year. Where are they donating? When comes to the percentage of their charitable...

Saskatchewan residents are concerned about the Canada/U.S. trade dispute. FOR IMMEDIATE RELEASE: JULY 20, 2018   In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing regarding world affairs.   Trade Dispute Perceptions Saskatchewan residents were asked which of the following statements reflect how they feel about the Canada-U.S. trade dispute. They could...