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For Immediate Release: February 9, 2024 For complete basic disclosure details, download the full report, click here. About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across various industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. For more information, please contact: Lang McGilpResearch DirectorInsightrix Research Inc.Tel: 306-290-9599Email: lang.mcgilp@insightrix.comWeb: www.insightrix.com ...
 

The 2023 Saskatchewan Holiday Outlook Report is here, packed with all the latest insights into the holiday retail landscape in Saskatchewan. We've gone above and beyond, incorporating the power of DisplayR, our cutting-edge reporting tool, to bring you an interactive dashboard that takes your understanding to new heights. We explore the shopper segmentation, diving into local 'Sask' and online-savvy shoppers. Find out how they see themselves during the holiday season and what phrases describe their shopping behaviour. Powered by DisplayR Powered by DisplayR, this tool allows you to analyze the data yourself, giving you the power to uncover trends, make insightful observations, and ultimately make data-driven decisions. With a few clicks, you can filter the data by age, region, and even the presence of children in the household. This level of segmentation allows you to understand your target audience better and tailor your strategies accordingly. As you navigate the Insightrix Holiday Report interactive dashboard, you'll realize the potential it holds for your own projects and reports. DisplayR seamlessly connects survey data, analysis, and visualizations, making report automation a breeze. Uncover data stories, gain better and faster insights, and take your analysis to new heights. .responsive-iframe-container { position: relative; padding-bottom: calc(350% + 24px); /* Adjust the value to control the aspect ratio for mobile */ height: 0; overflow: hidden; } .responsive-iframe-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } @media (min-width: 768px) { .responsive-iframe-container { padding-bottom: 35%; /* Adjust the value to control the aspect ratio for tablet */ } } @media (min-width: 1024px) { .responsive-iframe-container { padding-bottom: calc(350% + 62px); /* Adjust the value to control the aspect ratio for larger screens */ } } For Basic Disclosure Elements, click here.  ***Research DetailsA total of 802 randomly selected SaskWatch Research® participants were surveyed in the online research study between October 10 and October 25, 2023. Quotas were set by age, gender and region to match the general population of the province, and as such, the data did not need to be weighted. Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated at ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents. About SaskWatch Research®Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix®Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/marketresearch-industry-blog/. ...
 

For complete basic disclosure details, download the PDF report here.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. For more information, please contact: Lang McGilpResearch DirectorInsightrix Research Inc.Tel: 306-657-5640 ext. 229Email: lang.mcgilp@insightrix.comWeb: www.insightrix.com ...
 

For Immediate Release: September 29, 2023, 10:00 AM (-6GMT) A new independent poll conducted by Insightrix Research highlights one half (53%) of Saskatchewan residents say the National Day of Truth and Reconciliation is important to them personally. This is consistent with a similar poll we conducted in October 2022. Those of indigenous ancestry, females, younger and middle-aged residents and those living in Regina and Saskatoon are more likely to hold the Day in high importance.   Participation in The National Day of Truth and Reconciliation Four in ten residents say they plan to wear orange in recognition of The National Day of Truth and Reconciliation this week, up from 36% who said they wore orange last year. Few (16%) plan to participate in or attend an event related to the Day. Planned employer participation in the Day is modest. Support for making The National Day of Truth and Reconciliation a Statutory Holiday Residents are largely supportive (71%) of making The National Day of Truth and Reconciliation a statutory holiday, consistent with our 2022 poll (70%). Support largely aligns demographically with the importance residents place on the Day. For complete basic disclosure details, download the full report Insightrix Info Release - Truth & Reconciliation 2023 About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. For more information, please contact: Lang McGilpResearch DirectorInsightrix Research Inc.Tel: 306-657-5640 ext. 229Email: lang.mcgilp@insightrix.comWeb: www.insightrix.com ...
 

Shopping Local Top of Mind For Saskatchewan Residents This Year The 2022 Saskatchewan Holiday Outlook Report has all the up-to-date facts about the holiday retail experience in Saskatchewan. What’s more, it is deep in context, containing Saskatchewan holiday shopping intelligence important for local Saskatchewan businesses. Learn how much each demographic will spend during the 2022 holiday shopping season and how many Saskatchewan residents expect to buy gifts.  Learn which proportions of residents expect to do their holiday shopping online in 2022. More than that, you can discover how much residents expect to spend this year, what means of payment they will be using and how that compares to their holiday spending in previous years. Understand how discounts affect expected holiday shopping behaviour… and much more! Read on! *** Research Details 802 randomly selected SaskWatch Research® panel members participated in the online research study between November 8 and 13, 2022. Quotas were set by age, gender and region to match the general population of the province, and as such, the data did not need to be weighted. Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents. About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca.   About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across various industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/.   For more information, please contact: Lang McGilp Research Director Insightrix Research Inc. Tel: 306-657-5640 ext. 229 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com Insightrix Research Inc. (Insightrix) is a member of the Canadian Research Insights Council (CRIC) and confirms that this research fully complies with all CRIC Standards, including the CRIC Public Opinion Research Standards and Disclosure Requirements (https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2019/09/CRIC-Public-Opinion-Research-Standards-and-Disclosure-Requirements-1.pdf) For more information on survey questions and basic disclosure, click here....
 

The Saskatchewan Social Media Usage and Local Business Report continues to provide trended data and actionable insights that help brands interested in the Saskatchewan marketplace make better-informed decisions with their paid, earned, and owned media strategy. To give some insight into what you can expect in the report, we compiled a list of five critical statistics to help you better understand the Saskatchewan consumer in 2023. If you like these, don't forget to get the full report today. The 2022 Saskatchewan Social Media and Local Business Report  To understand online consumer behaviours in Saskatchewan, Insightrix Research® conducted its annual Saskatchewan Social Media Usage Study. The study was conducted with Saskatchewan residents to understand their online behaviours, focusing on their social media habits, preferred communication channels, and shopping trends. More than 1,200 Saskatchewan residents participated in the study (August 2022) using SaskWatch Research®, our proprietary online market research panel. Comprehensive results from this syndicated report are available in the 2022 Saskatchewan Social Media & Local Business Report. Facebook is no longer the most popular social media channel in Saskatchewan but is still the most frequently used on a daily basis. Facebook has primarily saturated itself with users pre-pandemic and has since become a social media monopoly. With the purchase of Instagram and WhatsApp in recent years, Facebook remains competitive even with new social media platforms emerging. According to the 2022 Saskatchewan Social Media Usage report, Facebook has been dethroned as the most popular social media platform but still ranks the highest in daily use among Saskatchewan Millennials, Gen Xers, and Baby Boomers. While Facebook continues to plateau, its sheer dominance on the social media landscape is hard to ignore. Why is this important for Saskatchewan marketers to know? Though audience saturation is happening in Saskatchewan among those who use Facebook, it's essential to understand that Meta is still an effective platform for marketers trying to reach target audiences online. While the frequency of using Facebook is shifting toward the older generations, the platform is still the most consumed daily, meaning your digital advertising budget should continue leveraging Facebook. Since 2020, more trended daily users have been logging on to TikTok (in Saskatchewan) than ever before. It's no question that TikTok has become a worldwide phenomenon in the last few years, and in Saskatchewan, it's no different. Between the rich lifehacks and endless viral TikTok dances, the uber-visual platform has risen in popularity, quickly becoming one of the most frequently utilized in Saskatchewan. Our survey data shows that 1 in 5 social media users in Saskatchewan uses TikTok daily (21%) 😱. That is a continuous rise from 2020, when roughly 1 in 10 Saskatchewan social media users said they used the app daily (8%).* Why is this important for Saskatchewan marketers to know? The influence of TikTok is nothing to ignore! The utter virality of the platform, combined with the ability to collaborate with different people, breathes life into an application that prides itself on incredible brand engagement, especially in the B2C environment. TikTok is significantly changing how younger online consumers search for brands. As Gen Z continues to experience the internet through social or entertainment apps, the era of the consumer-driven search will shift from traditional search engines to in-app experiences, and Gen Z is leading the way. So, if your brand is B2C and is interested in engaging with a younger audience, it's time to consider learning a dance number or two 😉. Subscription services are becoming more popular in Saskatchewan, with 16% of the population saying it pays for a subscription to avoid advertisements. Everything from premium music to workout packages to add-on features of your favourite games – subscriptions boomed during the pandemic by offering shoppers ways to keep their cupboards stocked and their beer fridges full. In Saskatchewan, subscription services continue to climb, mainly when the value exchange includes no direct advertising to the consumer. Our survey data suggest that 16% of Saskatchewan residents pay for a monthly subscription to avoid advertisements. Even more interesting, 31% of Millennials are most likely to pay subscriptions to avoid advertisements. Why is this important for Saskatchewan marketers to know? Since video advertising has become an essential marketing tool, the ability to skip video advertising has become significantly more popular among consumers. And while Saskatchewan residents value their ability to control advertisements, it is essential to continue to provide equal (or even more) value to the consumer to keep them subscribed. Take into consideration what has happened recently with Netflix – they are in an ongoing dispute with their subscribers over the value of their services vs the service they provide. Netflix is now introducing a standard service, which includes advertisements, to keep the subscription affordable. This is a bold adjustment as Netflix built their entire empire from the ad-free experience. Quite the full circle, isn’t it?2 The customer experience and value of your offering will become more important as users become more fatigued with choice. Intentions to shop online more have drastically dropped in Saskatchewan residents since 2020. Online shopping intentions have seemingly plateaued as post-pandemic shopping trends emerge. According to our survey data, a growing proportion of Saskatchewan shoppers plan to 'do less online shopping this year (from 5% to 17% since 2020). Further, Saskatchewan consumers say their intention to shop 'more online this year has dropped since 2020. In 2020, consumers seemed much more optimistic about their newfound shopping habits. Now, the intention to shop 'more' slumped from 50% in 2020 to 15% in 2022, emphasizing that while Saskatchewan residents do not plan to spend more than they did in 2020, they do plan to spend the same. Why is this important for Saskatchewan marketers to know? A renewed focus on online shopping will continue to be in high demand in the province. Still, it is unclear how pre-pandemic levels affect the rebound as brands adjust to online and in-person consumer needs. Retail sales are starting to rebound globally, and consumers are now divided by how eager they are to shop in person. In addition, Gen Z will likely increase their purchasing habits as they become mainstream consumers in the upcoming years. While most Saskatchewan consumers prefer in-person communications with local businesses, 1 in 4 say social media is their preferred information source. Customer service today is no longer driven by a single traditional touchpoint. Quickly, social media has become important for organizations to be present and responsive to their customers. That is no different in Saskatchewan, as 1 in 4 residents surveyed say they prefer to communicate with local businesses using social media. Why is this important for Saskatchewan marketers to know? As customer expectations continue to shift with the presence of social media, businesses must leverage social media platforms for the purpose of consumer engagement, as consumer expectations will continue to increase. The need for fast response times, unpredictable expectations, and the shift towards a full-service consumer service channel will significantly impact brand perception moving forward. You Can't Dance Your Way Around This Report From the growth of new platforms to the ongoing rise of short-form video, a lot is happening in the ever-evolving world of social media in Saskatchewan. The report focuses on the following: Notable demographic differences in social media choices The rise and decline of dominant social media platforms Frequently used social media channels What social media users expect when following brands online Influencer marketing and its appeal to teens and beyond Subscription service consumer trends for ad-free viewing and why it matters Online shopping trends since 2020 Please do not hesitate to reply if you are interested – we can happily send you the report and invoice your business directly. 1 Media Usage in Western Canada 2020 Report, November 2020, Insightrix Research 2 5 Figures To Know About Netflix’s Newly Launched Ad-Supported Tier...
 

We are so excited to introduce the Insightrix 10 SPCA Cat Adoption Drive again for 2022! There are things in life you must experience to understand. Your first love. A first child. Your once-in-a-lifetime pet. How does a pet get this title? It's not just their unique personalities that set these guys apart. It's also the fact that they accompany us through periods in our lives that are also "once in a lifetime," like childhood, young and single, a pandemic, just getting married, etc. These times can be heavily laden with emotions, ranging from exhilarating happiness to debilitating sadness, stress and worry. But, for better or worse, our constant companion is there with us and for us. The Insightrix 10 A few years ago, Insightrix donated money to cover the costs for the adoption of 10 cats at the Saskatoon SPCA. These ten cats were unique in that they were the hardest to find a home for, and as a result, many had been at the shelter for an extended period of time. The paid adoption fees were hopefully an extra incentive to get them adopted and find their forever home. We called these kitties "The Insightrix Ten." Insightrix kept in close contact with the SPCA on their adoption status throughout the promotion. The last kitty, who was facing some health issues at the time, was Darlene. But then, on Tuesday, January 30, 2018, we got the most delightful news! Darlene was headed to her new happy home that afternoon with a lovely couple who promised to give her the life she deserves. Little did we know at the time, or did Leigha, the adopter of Darlene, that a true love story was blossoming.   Darlene Now Darlene was special! She was a quirky cat with lots of love and drooled when she was content. Leigha and her family gave her the full name of Darlene "Sweetie" Buscemi since she was a sweetheart and because of her wonky eyes. Leigha adopted Darlene, who had no teeth and digestive and gluten issues and had already been returned twice to the SPCA, perhaps heading to the "unsuitable for adoption" list. Toothless, Darlene loved to smile when she was happy. Leigha loved to see her funny gummy smile. Darlene was a cuddle bug who constantly snuggled on Leigha's chest daily. Sure, Darlene would throw up daily after eating, but that didn't bother Leigha and her family. She was simply the sweetest, gentlest, and cuddliest cat their family had ever known. Recently, Insightrix was notified by the owner of Darlene that she had passed away in her sleep on July 13, 2022. Even though it didn't seem like a long time for Leigha, it was longer than their family, and their veterinarian thought, and they cherished every moment they had with Darlene. Has Darlene earned the title of the once-in-lifetime cat? It sure sounds like it! This once hard-to-place cat became a great love for one family – showing that love can come from the most unsuspecting places. Leigha and her family are now celebrating the life of Darlene, reflecting on the unconditional love she provided the family. A family that can open their arms to Darlene and care for her these past few years is bound to be deemed by the Cat Gods as worthy of another once in lifetime cat – and that will be one lucky kitty! In appreciation for Leigha sharing the story of Darlene with Insightrix and in memory of Darlene, Insightrix is proud to start another "Insightrix Ten" pet adoption drive to match kitties needing a bit of help with families looking to care for them. Meet the New Insightrix 10! Look at these handsome bois and girls. You have Veronica, Strawberry, Steve-O, Oslo, Suri, Tinky, Elvis, Tyrek, Holland and Morris! All looking for their forever home!  Update: September 1, 2022 - all kitties have been adopted! ...
 

A new independent poll conducted by Insightrix Research, Inc. shows a sizeable majority of Saskatchewan residents (77%) oppose the United States Supreme Court decision to overturn Roe v. Wade and no longer provide a federal constitutional right to an abortion....
 

April 19, 2022 - A recent survey was done with 802 Saskatchewan residents that touched on top-of-mind key issues and hopes for 2022. The survey was conducted by Insightrix Research in April 2022 using SaskWatch Research, its online research panel. The following are six key takeaways from the survey:   Additionally, we asked residents to look back to March 2020 and share perspectives on how things have changed since the beginning of the pandemic.    As a province, top-of-mind key issues include: Are more selfish and concerned about our individual needs (56%) Are more aware of others' needs or those less fortunate around us (40%) Haven't learned anything from the pandemic (39%) Have come together for the greater good (30%) State of Saskatchewan: Saskatchewan residents' Top-of-Mind Key Issues To get a qualitative sense of what Saskatchewan residents' top-of-mind key issues are, Insightrix hit the streets of Saskatoon about critical issues and their hope for the province for 2022. Want to learn more about critical issues in Saskatchewan?  For more information on our recent April OnTopic release, email info@insightrix.com. Want to learn more about our omnibus service? Visit: https://insightrix.com/omnibus-surveys/  We regularly post new data and analyses on Saskatchewan's perceptions. Visit our website for more information.  ...
 

At Insightrix Research, we believe it is vital to support our local business and not-for-profit organizations during these times. But all of us play a unique role in ensuring independent organizations remain at the heart of Saskatchewan. As an effort to highlight some of our local community champions, Insightrix, in partnership with our online research panel, SaskWatch, produced a short multimedia video to highlight why it is vital to support our neighbours. It takes communities of all shapes and sizes to support local, independent Saskatchewan businesses.  With local, independent organizations as the fabric of our community - we all play a role in ensuring they remain a part of our neighbourhoods for years to come. A recent Saskatchewan COVID-19 Business Impact Survey (September 2020) revealed more than 3 in 4 Saskatchewan businesses said they were stressed due to the pandemic. And it was discovered that those businesses most vulnerable to COVID-19 impacts are essential to our community's culture. As Saskatchewan businesses continue to navigate the impacts of COVID-19, it's important for us to support one another. The spirit of entrepreneurship in Saskatchewan should be rewarded, as our business community plays an essential part in recovering economically. A Saskatchewan Business For 20 Years    Insightrix is a proud Saskatchewan business for more than 20 years. We have had the pleasure of supporting local Saskatchewan businesses and non-profits through our research activities. SaskWatch Research, an online market research community, powered by Insightrix, comprises more than 18,000 Saskatchewan residents who offer their opinions and feedback to help local businesses and non-profits! Many donate their earnings to local charities or spend it at local businesses in their region. We believe that a healthy presence of local, independent businesses is the very fabric of our community – where enterprises, associations, non-profits, and local governments work collectively to foster proactive communities - both big and small, urban or rural. *** To learn more about the Saskatchewan Business Impact Survey, visit https://insightrix.com/saskatchewan-covid-19-research-resource-centre/. For more information about Insightrix Research or SaskWatch Research and its Corporate Responsibility efforts in Saskatchewan, please visit https://insightrix.com/giving-back/. For more information about SaskWatch Research®, visit https://info.saskwatch.ca. A special thanks to Golden Media House, Little Manitou Art Gallery, Escape Sports, Adoption Support Centre of Saskatchewan, and SCAT Street Cat Rescue - Saskatoon for their contributions.    ...