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There are things in life you must experience to understand. Your first love. A first child. Your once-in-a-lifetime pet. How does a pet get this title? It's not just their unique personalities that set these guys apart. It's also the fact that they accompany us through periods in our lives that are also "once in a lifetime," like childhood, young and single, a pandemic, just getting married, etc. These times can be heavily laden with emotions, ranging from exhilarating happiness to debilitating sadness, stress and worry. But, for better or worse, our constant companion is there with us and for us. The Insightrix 10 A few years ago, Insightrix donated money to cover the costs for the adoption of 10 cats at the Saskatoon SPCA. These ten cats were unique in that they were the hardest to find a home for, and as a result, many had been at the shelter for an extended period of time. The paid adoption fees were hopefully an extra incentive to get them adopted and find their forever home. We called these kitties "The Insightrix Ten." Insightrix kept in close contact with the SPCA on their adoption status throughout the promotion. The last kitty, who was facing some health issues at the time, was Darlene. But then, on Tuesday, January 30, 2018, we got the most delightful news! Darlene was headed to her new happy home that afternoon with a lovely couple who promised to give her the life she deserves. Little did we know at the time, or did Leigha, the adopter of Darlene, that a true love story was blossoming.   Darlene Now Darlene was special! She was a quirky cat with lots of love and drooled when she was content. Leigha and her family gave her the full name of Darlene "Sweetie" Buscemi since she was a sweetheart and because of her wonky eyes. Leigha adopted Darlene, who had no teeth and digestive and gluten issues and had already been returned twice to the SPCA, perhaps heading to the "unsuitable for adoption" list. Toothless, Darlene loved to smile when she was happy. Leigha loved to see her funny gummy smile. Darlene was a cuddle bug who constantly snuggled on Leigha's chest daily. Sure, Darlene would throw up daily after eating, but that didn't bother Leigha and her family. She was simply the sweetest, gentlest, and cuddliest cat their family had ever known. Recently, Insightrix was notified by the owner of Darlene that she had passed away in her sleep on July 13, 2022. Even though it didn't seem like a long time for Leigha, it was longer than their family, and their veterinarian thought, and they cherished every moment they had with Darlene. Has Darlene earned the title of the once-in-lifetime cat? It sure sounds like it! This once hard-to-place cat became a great love for one family – showing that love can come from the most unsuspecting places. Leigha and her family are now celebrating the life of Darlene, reflecting on the unconditional love she provided the family. A family that can open their arms to Darlene and care for her these past few years is bound to be deemed by the Cat Gods as worthy of another once in lifetime cat – and that will be one lucky kitty! In appreciation for Leigha sharing the story of Darlene with Insightrix and in memory of Darlene, Insightrix is proud to start another "Insightrix Ten" pet adoption drive to match kitties needing a bit of help with families looking to care for them. Meet the New Insightrix 10! Look at these handsome bois and girls. You have Veronica, Strawberry, Steve-O, Oslo, Suri, Tinky, Elvis, Tyrek, Holland and Morris! All looking for their forever home!  Update: July 26, 2022 - Elvis has LEFT the building! We have 9 more kitties who would love to have their forever home.  Adopt one of these amazing cats! If you are interested in adopting one of these beautiful cats to provide them with their new forever home, please visit the Saskatoon SPCA website or visit their location and ask about the Insightrix Ten. Who knows, maybe you will find your next forever love, someone like Darlene who deserves to enjoy the comfort of a warm blanket and a loving family. Corrin Harper President, Insightrix Research ...
 

A new independent poll conducted by Insightrix Research, Inc. shows a sizeable majority of Saskatchewan residents (77%) oppose the United States Supreme Court decision to overturn Roe v. Wade and no longer provide a federal constitutional right to an abortion....
 

April 19, 2022 - A recent survey was done with 802 Saskatchewan residents that touched on top-of-mind key issues and hopes for 2022. The survey was conducted by Insightrix Research in April 2022 using SaskWatch Research, its online research panel. The following are six key takeaways from the survey:   Additionally, we asked residents to look back to March 2020 and share perspectives on how things have changed since the beginning of the pandemic.    As a province, we: Are more selfish and concerned about our individual needs (56%) Are more aware of others' needs and/or those less fortunate around us (40%) Haven't learned anything from the pandemic (39%) Have come together for the greater good (30%) State of Saskatchewan: April Streeter  To get a qualitative sense of how Saskatchewan residents are feeling, Insightrix hit the streets of Saskatoon about critical issues and their hope for the province for 2022. Want to learn more?  For more information on our recent April OnTopic release, email info@insightrix.com. Want to learn more about our omnibus service? Visit: https://insightrix.com/omnibus-surveys/  We regularly post new data and analyses on Saskatchewan's perceptions. Visit our website for more information.  ...
 

At Insightrix Research, we believe it is vital to support our local business and not-for-profit organizations during these times. But all of us play a unique role in ensuring independent organizations remain at the heart of Saskatchewan. As an effort to highlight some of our local community champions, Insightrix, in partnership with our online research panel, SaskWatch, produced a short multimedia video to highlight why it is vital to support our neighbours. It takes communities of all shapes and sizes to support local, independent Saskatchewan businesses.  With local, independent organizations as the fabric of our community - we all play a role in ensuring they remain a part of our neighbourhoods for years to come. A recent Saskatchewan COVID-19 Business Impact Survey (September 2020) revealed more than 3 in 4 Saskatchewan businesses said they were stressed due to the pandemic. And it was discovered that those businesses most vulnerable to COVID-19 impacts are essential to our community's culture. As Saskatchewan businesses continue to navigate the impacts of COVID-19, it's important for us to support one another. The spirit of entrepreneurship in Saskatchewan should be rewarded, as our business community plays an essential part in recovering economically. A Saskatchewan Business For 20 Years    Insightrix is a proud Saskatchewan business for more than 20 years. We have had the pleasure of supporting local Saskatchewan businesses and non-profits through our research activities. SaskWatch Research, an online market research community, powered by Insightrix, comprises more than 18,000 Saskatchewan residents who offer their opinions and feedback to help local businesses and non-profits! Many donate their earnings to local charities or spend it at local businesses in their region. We believe that a healthy presence of local, independent businesses is the very fabric of our community – where enterprises, associations, non-profits, and local governments work collectively to foster proactive communities - both big and small, urban or rural. *** To learn more about the Saskatchewan Business Impact Survey, visit https://insightrix.com/saskatchewan-covid-19-research-resource-centre/. For more information about Insightrix Research or SaskWatch Research and its Corporate Responsibility efforts in Saskatchewan, please visit https://insightrix.com/giving-back/. For more information about SaskWatch Research®, visit https://info.saskwatch.ca. A special thanks to Golden Media House, Little Manitou Art Gallery, Escape Sports, Adoption Support Centre of Saskatchewan, and SCAT Street Cat Rescue - Saskatoon for their contributions.    ...
 

In late December, Insightrix conducted an independent poll with Saskatchewan residents to understand how 2020 has impacted our lives. We asked residents how their work-life balance has changed, how productive they feel working from home, how 2020 has affected their overall health and the lasting perceived effect of 2020 on us. Insightrix surveyed 801 Saskatchewan residents on our consumer panel, SaskWatch Research®. Quotas were set by age, gender and region to match the general population. Data were collected from November 16 to 20, 2020. The Good. The Bad. The Ugly.  Just over half (51%) of Saskatchewan residents say that 2020 was a bad year. No surprises there. Those who say that COVID-19 contributed to their year badly, nearly all (95%) say it has contributed "a little/a lot". While a majority of residents say 2020 was not the best year, some residents shared why they believe the year was either good or bad for them. Is working from home here to stay? When asked if Saskatchewan residents had to move to a remote working arrangement, more than half (58%) say yes, while 38% say they did not. Many Saskatchewan residents say they worked from home. And while many adjusted to their "new normal," others explain why the adjustment has been difficult. When asked about working from home, Saskatchewan residents are split on how productive they say they are. A similar portion of people (37%) says they are a lot less/little less productive than those (35%) who say they are a lot more/a bit more productive. How is the Overall Perception of our Health in Saskatchewan?  Since the beginning of 2020, Saskatchewan residents report that their health broadly (62%) remains the same. 24% say that their health is a lot/a little worse. Another 11% say that their health is a little bit better. While most residents report that their health stayed relatively the same, some commented on how COVID-19 changed their lifestyle, whether focusing on more exercise or spending more time outdoors. Has Our Outlook Changed on Society? When asked if attitudes have changed about society and how it functions since the beginning of 2020, a significant portion agreed that it has, with 37% agreeing that their attitudes have changed a lot. Similarly, 46% say their attitude has changed a little about society and the way it functions. Looking at the events of 2020 – Insightrix surveyed residents to see they believe the events of 2020 will have a positive or negative lasting impact on the world. 63% reported that they think there will be a lasting negative impact, while another 21% say that it could have a positive lasting impact. All Doom and Gloom? Further, 42% of residents believe that the events of 2020 will leave a lasting negative impact on society. How optimistic are Saskatchewan residents for 2021? As the year unfolds, 6 in 10 residents say they are optimistic about the year! Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between November 16-20, 2020. Quotas were set by age, gender and region to match the general population. Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.   About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007 using high-quality techniques, including telephone recruitment and referrals from existing panel members. Presently, more than 18,500 active panel members represent all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit https://info.saskwatch.ca.   About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across various industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. ...
 

Living in the shoes of your research participants is a good way to learn about them. At least, that is the general thinking around the research methodology of ethnography. In its roots in the social sciences, this was very much how ethnographic research was performed – by living with and observing a person or a group to get a deeper qualitative understanding of who they are and what they are all about. Ethnography is performed a little differently in a market research context – though it can still involve a great deal of direct observation, as well as interviews and discussions, often through one-on-one interviews, video or written diaries and other forms of qualitative research. What makes this type of research ethnographic is that the research takes place in context with the research problem – such as where the participant buys or tries a product, or where an issue may arise for example. Ethnographic research, in most cases, will produce research findings that cut to the core of the “why” or “how” of a thing, perception, process, etc. by providing deep and complex behavioral data based on participants’ actions and behaviours that can be used for all manner of applications in a business sense. Ultimately, there is a business case for ethnographic research any time an organization wants to know more about consumers in terms of lifestyle factors, attitudes, cultural trends and how context affects selection, usage, perceptions or attitudes. How Could an Organization Use Ethnographic Research Effectively? One case for ethnography is to learn how a person or group will respond to a new product or system and actually employ it in their real, daily lives. Let's say your organization is a large department store, for example, and you want to test a new system that would allow your customers to perform their own price checks without the assistance of store staff. You could ask a great number of existing customers what they would like to get out of your price-check system and how they would like to use it. However, since very few if any will have given the question a great deal of thought in their daily lives, the answers they provide may not result in the best system being prototyped and released for mass distribution to your stores. Rather, in this case, it may be better to develop a few prototypes and put them into your stores to observe how your customers are actually engaging with them. Combined with short intercept interviews about their experiences, ethnography research on how your customers negotiate your new system can answer some very important questions: Can your customers use the system without any training? Where were they showing signs of frustration? When were they succeeding? How did the system work best or worst from the customers’ perspective? Armed with this data, you can feel secure that the system your store ends up developing based on the behaviour of your actual customers will meet your customers’ needs best. This is just one example of where an ethnographic study could successfully produce actionable data. However, developing prototypes is only one application of ethnography in market research – it can also be used in almost any situation in which one wishes to know the “how” and “why” a person or a group of individuals does what they do. If you have a great qualitative understanding of these things, the business applications for that data are almost limitless. Ethnographic Research at Insightrix In the summer of 2020, Insightrix wanted to provide select members of our SaskWatch Research® online market research community the opportunity to engage on how they were adjusting to life during the COVID-19 pandemic. We recruited residents to participate in a two-week diary using the FocusVision Revelation platform that included discussion boards, posting videos and images and more, using an ethnography methodology. Participants were asked to engage in a number of activities relating to different subject areas of their daily lives in the study. These subjects included media consumption habits, adjusting to a new elements of daily life interaction like social distancing and experiences with homeschooling and more. The results of this study can be found in our report, Adjusting to the New Normal: A Two-Week Ethnography Study of Saskatchewan Residents. Would you like to know more? Adjusting to the New Normal: A Two-Week Ethnography Study of Saskatchewan Residents answers questions around how residents of Saskatchewan were coping during the early months of the pandemic. It explores their fears and their hopes for the future, how they have worked to adapt and change in their new environment, why they have made the changes they have made and more. Please contact us for more information if you would like to know more about this insightful ethnographic report. ...
 

In late January, Insightrix conducted an independent poll regarding Saskatchewan resident perceptions of Canada-U.S. relations, performance of Trump as president and opinions on other recent events. Here are the findings. We surveyed 801 Saskatchewan residents on our consumer panel, SaskWatch Research®. Quotas are set by age, gender and region to match the distribution of the adult population of the province. Data were collected between January 22-26, 2021. Seven in ten Saskatchewan residents disapprove of the way Donald Trump handled his job as president. Women and those living in Regina and Saskatoon are more likely to disapprove of his performance. q2: Do you approve or disapprove of the way Donald Trump handled his job as president? Base: All respondents, n=801 Similarly, only seven in ten Saskatchewan residents trust the results of the U.S. election. Women and those in Regina and Saskatoon are more likely to trust the outcome. q3: Do you trust that the results of the 2020 American federal election are accurate? Base: All respondents, n=801 A similar proportion feel Donald Trump bears a lot of responsibility for the violence and destruction committed in the U.S. Capitol on January 6, 2021. Fully 16% believe he does not bear any responsibility. Males and rural residents are more likely to hold this belief. q4: How much responsibility, if any, does Donald Trump bear for the violence and destruction committed by some of his supporters after they broke into the United States Capitol (January 6, 2021)? Base: All respondents, n=801 Despite President Biden’s executive order regarding Keystone XL, more than half of Saskatchewan residents believe Canada-U.S. relations will improve under a Biden-Harris administration. Those living in Regina and Saskatoon are more likely to believe it will get better. q1: Under Biden-Harris, do you expect Canada-U.S. relations to… Base: All respondents, n=801 Intent to be vaccinated On a different topic, seven in ten Saskatchewan residents say they will choose to be vaccinated when a vaccine becomes available to them.  q6: If a vaccine for the coronavirus is made available to you, will you choose to be vaccinated? Base: All respondents, n=801 *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between January 22 to 26, 2021. Quotas were set by age, gender and region to match the general population. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007 using high-quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are more than 18,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://info.saskwatch.ca/. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.com/market-research-industry-blog/. *** For more information, please contact: Insightrix Research Inc.Tel: 306.657.5640Email: info@insightrix.com Web: insightrix.com ...
 

A new independent poll conducted by Insightrix Research, Inc., shows the SaskParty maintains a sizable lead in the upcoming election.  Among decided voters, 54% plan to cast their ballot for the incumbent while 35% plan to vote for the Saskatchewan NDP....
 

Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking legal action against the federal government in regard to the federal Greenhouse Gas Pollution Pricing Act (i.e., the carbon tax). Results from this independent survey indicate that one half (51%) of residents strongly support this stance and another 16% somewhat support it. A majority of residents within all age ranges support the provincial government although support rises with age (18-34: 60% support, 35-54: 69% support and 55+: 72% support).  Support is lower in Regina (53%) and Saskatoon (57%) than in the remainder of the province (76%). Most of those who support the legal action most commonly believe the Act will result in price increases, have minimal benefit to reducing pollution, be harmful to the provincial economy and simply be one more tax.  One half say they do not support the Act because they believe the federal government does not have the right or jurisdiction to impose such a tax.  Findings are uniform across demographic variables. Among the 22% who oppose the provincial government stance, most feel the Act will limit environmental impacts caused by industry, while one half feel it would limit impacts caused by consumers, it would be beneficial to the provincial economy or simply feel the federal government has the right to impose such a tax. *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between March 5 and 7, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.com/market-research-industry-blog/.   For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated with their adoption, and 10 animals get to find a forever home for the holidays. This year, we’ve sponsored 6 cats and 4 dogs from the Battlefords Humane Society. We’ve covered the adoption fees, spaying and neutering, microchipping and registration, your pet’s first vaccinations, a free vet check, 30 days of free pet insurance and a complimentary year’s registration with the Human Society. All these animals need now is a new friend to give them ride to their new, caring and lasting forever homes. Remember, pets are a big responsibility. Be sure you can provide a lasting and loving home before adopting. Meet the Insightrix 10 Blue is a 2-year-old blue heeler mix who has been at the shelter since October 10. He loves playing outside and going for walks, belly rubs and spending time with people. Blue will do best in a home without other cats or dogs, as he doesn’t share or play well with other animals. *Update - Blue was adopted on January 7! Congrats Blue! Hope is a 3-year-old Boston terrier/bulldog mix who was with the shelter since September 19. *Update - Hope was adopted earlier this week and is now happy at her new forever home. Dainty Daisy is a domestic shorthair mix who is just over a year old. She has been at the shelter for over a year now. She is a very unique and quiet cat who likes snuggles almost as much as she likes to show off and play – depending on her mood. She gets on well with other cats and enjoys the company of people. *Update - We are delighted to tell that Dainty Daisy found her forever home on December 31. Way to go Daisy! Noodle is a domestic shorthair mix who is almost one year old. Noodle came to the shelter last January so badly frozen that her ears were bent over and frozen solid. She has recovered well and now is a super sweet little cat who loves to play with her toys and her cat friends, and is always down for a good snuggle. Nova is a malamute/shepherd cross who was born at the Battlefords Humane Society shelter at the end of April this year. She is a super sweet and gentle dog with lots and lots of energy. Nova prefers being outside and loves playing in the snow. She comes complete with the famous malamute howl (which makes her popular at sing-a-longs) and likes to talk and express herself. *Update - We're happy to say that Nova found a new family and was adopted on December 14. Congrats Nova!  Skye is a husky mix who is 1 and a half years old. Skye came to the shelter in early October and has been there now for 2 months. She absolutely loves people, especially kids, and gets along well with other dogs – she's even good at making friends with cats! *Update - Skye was adopted on December 19 and she is happy she'll be spending the holidays with her new family. Congratulations Skye! Shiver is a 3-year-old domestic shorthair mix who has been at the shelter since November of 2017. When Shiver got to the shelter, he was badly injured and needed surgery to repair his pelvic bones, which were broken. Shiver has since recovered fully and is now a healthy, hearty and happy cat who just needs a home and a family. Elantra is a tortoise shell mix who is almost 2 years old. She has been at the shelter since March 2, 2018. When Elantra got to the shelter, she was badly frozen, especially her ears which she later lost. Having no ears has never stopped Elantra from being a super friendly and loving cat, who is happy to be anywhere there are people. *Update - Elantra was adopted to a new and happy home on December 27. Congratulations Elantra! Simon is a domestic shorthair has been at the shelter since mid-October of last year. He’s one and a half years old and is super friendly, loving cuddles, snuggles and chin scratches. Simon is a really loving and sweet cat.   Solar is a male shorthair mix who is just about 1 and a half years old. Solar has been at the shelter since September of 2017 – a little over a year at this point. He loves attention almost as much as he loves food – soft cat food is his favourite. He is a super relaxed cat, who can usually be found napping in the nearest sunbeam. *Update - Solar was adopted! He found a happy new home on January 9. Congrats Solar! Bring home the Insightrix 10! If you’d like more information on how you can help bring home one of the Insightrix 10, please contact the Battlefords Humane Society. We’ll be giving regular updates on the adoptions as they come. Follow our social networks and get all the latest news about the Insightrix 10. Insightrix Facebook Twitter Insightrix Instagram SaskWatch Research Facebook SaskWatch Research Instagram...