16 Sep Mercedes-Benz Online Communities
When a luxury car company experiments with a technology like online communities to help gather market research and continues to expand year after year with that technology, you must conclude it is paying off.
That is what happened with Mercedes-Benz who first began using online communities in 2008 with Generation Benz. Generation Benz was created to engage Generation Y customers.
The community was created as an invite-only forum and allowed members to gather around their love for the brand. Generation Benz also collected insight into the thoughts, and lifestyle of this particular demographic allowing the brand to help position the company to market more effectively to this age group. The luxury car brand has since began implementing online communities around the world.
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