Marketers foresee personalized CX The Path to 2020: Marketers Seize the Customer Experience was an Economist Intelligence Unit report, sponsored by Marketo. The report looked at a global survey of 499 CMOs and senior marketing executives from around the world, as well as in-depth interviews. The research examined which technologies and customer trends are expected to change the marketing industry the most in the coming years. The report found that 86% of marketers identified the end-to-end...

An insight community requires some preparation In a recent report Keys to Community Readiness and Growth: How Brands Prepare for an Online Community Vanessa DiMauro and Jessica Fish conducts research with 400 plus individuals who have an online community or are thinking of getting an online community. They share insight regarding the initial reasons why organizations decide to get an online community and how that reasoning can shift. The research goes on to look at how...

Customer feedback is important How a company obtains feedback and suggestions on its products sounds like a simple problem. However, the amount of dissatisfaction with what appears to be simple, easy to fix problems, would appear to challenge that assumption. Last week I had the pleasure of going out for coffee and catching up with a friend I hadn’t seen in some time. We met at Tim Horton’s and caught up on the usual topics, family, hobbies,...

Insight communities and modes of thought In a recent article on Marketresearch.com’s blog Anne Beall examines the two different modes of thinking, one which is conscious and deliberate and the other more unconscious and automatic. These distinct types of thinking are not new, but in terms of market research insight, the treatment of the two as being separate is new and could be of incredible importance. Before we get into further details – let’s stop and...

Jhumur Choudhury, BSC. Honors, MSC., CMRP, joins Insightrix Research as Senior Research Executive. Insightrix welcomes a new addition to our Research staff! Jhumur Choudhury joins Insightrix as a Senior Research Executive. FOR IMMEDIATE RELEASE Thursday, June 9th, 2016 Saskatoon, SK —Insightrix welcomes Jhumur Choudhury as Senior Research Executive. Jhumur, an experienced market research professional, has worked on research projects across multiple sectors including packaged goods, banking, technology, telecommunications, not‐for‐profit, food & beverage, entertainment, educational institutions, and financial services. Jhumur has worked...

Do you plan to engage millennials to gather their opinions and product innovation? In a recent article by Fast Company entitled, These Millennials Have Become The Top Decision Makers At IBM, the author Cale Guthrie Weissman looks at how IBM has created a panel of millennial employees whom they can survey concerning key ideas and gather insights on how to stay relevant.  Why is this so revolutionary you might ask? Read more >>  ...

Insightrix SaskWatch Research® panel donates $15,447 to the Fort McMurray Fire relief effort Panel members come through in the month of May, with many donating their panel points to help the Fort McMurray people.   FOR IMMEDIATE RELEASE Saskatoon, SK, Can – Insightrix® Research Inc. is a leading provider of market research in Canada and owner of the SaskWatch Research® panel.  The panel is comprised of more than 15,000 Saskatchewan residents.  SaskWatch Research® operates using a panel point...

PRESS RELEASE: April 18th, 2016 Voter intentions remain unchanged in the final weekend before the Manitoba provincial election. A new independent online poll conducted by Insightrix Research finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives in the Manitoba provincial election, unchanged from a similar telephone poll done for CJOB and Global Winnipeg one and a half weeks ago. The provincial NDP (22%) and Liberals (19%) remain in a statistical tie among decided...

PRESS RELEASE: April 13th, 2016 Progressive Conservatives maintain their lead in the final week of the Manitoba provincial election. A new telephone poll conducted by Insightrix Research on behalf of CJOB and Global Winnipeg finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives. The provincial NDP (24%) and Liberals (22%) appear to be in a statistical tie among decided voters.  Fully, 5% plan to vote for the Green Party while 1% say...

PRESS RELEASE: April 5th, 2016 Insightrix Accurately Predicts Saskatchewan Provincial Election Outcome Insightrix Research was the first polling company to accurately predict the popular vote outcome as far back as early March. Insightrix is proud to report that its independent polls conducted throughout March provided consistent and highly accurate assessments of actual popular voting results of the April 4th Saskatchewan Provincial Election.  Specifically, our most recent poll was within three percentage points of the actual popular vote outcomes for the...