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PRESS RELEASE: SEPTEMBER 20, 2017 With the recently announced planned retirement of the Saskatchewan Premier, Brad Wall, from provincial politics, Insightrix was curious to learn how the public feels about his upcoming departure. Between September 12 and 14, we conducted our own independent poll with 800 randomly selected Saskatchewan residents from our SaskWatch...
 

Digital marketing through social media is quickly changing the landscape of advertising in Saskatchewan. It is especially changing how marketers handle their overall marketing mix in influencing consumers to engage with their brand online. We marketers can no longer expect a marketing campaign to succeed without understanding our target audience,...
 

There is a new leading-edge tracking technology making big waves – recognition software. Global recognition (e.g., biometric recognition like infrared, odour, face recognition, fingerprint, retina, iris, palm print, voice, signature, DNA, etc.), and geolocation are emerging technologies used for examining people and their experiences - in an attempt to collect...
 

FOR IMMEDIATE RELEASE: July 20, 2017 In a recent independent poll conducted by Insightrix Research Inc., 39.8% of Saskatchewan residents state they have little or no understanding of the provincial and federal fire codes and regulations. Another 54% state they hold a basic understanding of fire codes while only 6.2% claim...
 

In an era where every Internet user has a journey to share and is the storyteller of their own immediate world – the question is – how often does your brand take into consideration that it needs to do the same?  In business, we often interpret the act of purchasing products...
 

In a recent Insightrix article on neuroscience, we discussed the trend of neuromarketing, or as preferred for our purposes, using neuroscience tools and methodologies in the field of market research. Aside from leaving many wracked with existential dread, the article on neuroscience raises a few questions about how the processes described...
 

Trying to figure out millennials and how to market to them effectively has been quite the topic of discussion of late. Actually, every time we are on the cusp of a new generation set to become the primary purchasers in Canada, we flock to their archetype and often attempt to...
 

 A person is able to articulate their wants and desires through conscious, reflective deliberation, through weighing facts and arguments and through making rational decisions, right?   Right? Actually - probably not. While most of us think we are consciously creating all of our thoughts and decisions through rational processes, research in the field of...