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PRESS RELEASE: Holiday Shopping in Saskatchewan 2017

Most Saskatchewan residents (93%) intend to buy gifts during the 2017 holiday shopping season.

FOR IMMEDIATE RELEASE: December 21, 2017


In a recent independent poll by Insightrix Research Inc., 93% of Saskatchewan residents reported they intend to purchase gifts this holiday season.

During this holiday season, 95% of women polled state they intend to purchase gifts, as do 90% of men.

Ninety-five percent (95%) of residents between the age of 35-54 years state they intend to buy gifts, while a lower number (89%) of those over the age of 55 years report the same.

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When will Sask. residents be doing most of their holiday shopping?


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When it comes to when residents of Saskatchewan intend to do most of their holiday shopping, half the respondents (50%) had already purchased most of their gifts, and other 14% planned to do by middle of December (1st to the 15th).

Almost a quarter (22%) plan to purchase most of their gifts in the latter half of December (16th to 20th) and 10% plan to do so in the last few days before Christmas (21st to 24th).

Another 2% of residents plan to purchase most of their gifts during boxing week and 2% were not sure when they would get most of their gifts.  

How much will residents spend over the holidays?

When asked how much they plan on spending over the holiday season compared to last year, more than half (56%) of those polled report they plan on spending about the same amount as last year. Almost one quarter (24%) state they plan on spending less than last year, and two in ten (20%) state they plan on spending more.

How will they pay for it all?


holiday-shopping press-release insightrix insightrix-researchHow Saskatchewan residents plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (46%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping.

Nearly one quarter (24%) of those we polled state they plan on using discretionary income to shop over the holidays, while 17% report they will dip into their savings.

Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and 4% plan on using gift cards.

Three percent (3%) of polled residents state they intend to use a store credit card, and 7% will be relying on other means to make their holiday purchases.

*Note that respondents could have provided more than one response which is why the following numbers add to more than 100%.

Research Details

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample: therefore, margins of error are not applicable. 

About SaskWatch Research

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit SaskWatch.ca

About Insightrix

Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please visit our website.

For more information, please contact

Duncan McGregor, Marketing & Communications Coordinator
Insightrix Research Inc.
Tel: 306.657.5640 ext. 240