User research is targeted research In a recent article entitled User Research at Instacart the author Dave Hora looks at the power of targeted research. For those who don’t know, Instacart is an Internet-based grocery delivery service that promises to deliver your groceries within an hour. They deliver from Costco, Whole Foods,...

PRESS RELEASE: September 23rd, 2016 Saskatchewan Residents Overwhelmingly in Favour of Increasing Regulations for Pet Businesses The Animal Protection Act Awareness and Specific Provisions Two-thirds (68%) of Saskatchewan residents are aware that Saskatchewan has an Animal Protection Act.  Residents were asked if they support or oppose increasing specific regulations within the Act and overall,...

When a luxury car company experiments with a technology like online communities to help gather market research and continues to expand year after year with that technology, you must conclude it is paying off. That is what happened with Mercedes-Benz who first began using online communities in 2008 with Generation Benz....

Customer Experience Matters in Online Communities While researching and writing this article, I decided to Google “Customer Experience and Communities.” What I found is that while companies and corporations are using buzzwords like customer experience (CX) or user experience (UX), that many companies still don’t walk the talk. While clicking through...

Rebranding can be a necessary step in changing the trajectory of a company. However, it does come with some measure of risk. Rebranding when done right seeks to take the successful aspects of a company’s service or product and carry those forward into the future, while shrugging off the failures of...