Halloween in Saskatchewan

Insightrix Halloween Market-Research Saskatchewan SK SaskWho celebrated Halloween this year?

It looks like it was a spooky one this year – roughly two thirds (66%) of the province planned on celebrating Halloween in 2017.

That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76% in Regina) also planned on celebrating much more than Saskatchewan residents living in the north (58%) and those who live in the south of the province (61%). People with one or more children (87%) planned on celebrating more than residents without kids (53%), and people of Indigenous ancestry (78%) planned on celebrating more than those who are not (65%).

How did they celebrate Halloween?

insightrix-halloween-saskatchewan-saskatoonThis year, the most popular ways people planned to celebrate Halloween were handing out candy (74%), taking the kids or grandkids trick or treating (49%) and decorating (45%). Some of the other popular ways people planned on spending the holidays were dressing up in a costume (36%), watching a scary movie or TV show (19%), dressing up their pets in costumes (13%) or going to a haunted house (13%).

When it comes to costumes, men are spoil sports – only 30% saying they planned on wearing one at all. Forty percent of women, on the other hand, said they planned on wearing a costume for Halloween this year.

Trick or treating – How old is too old for Halloween?

There has been a lot of discussion about trick or treaters’ ages and whether there is an appropriate age for kids to hang up their masks for keeps. We thought we’d get an idea of how old is too old to be trick or treating.

Most respondents (34%) agreed that 11-13 years old was the right time to retire the pillowcase. Others said that 14 years old (22%) is the correct age to stop, while 7% said 10 years or younger is just right. Another 7% said 15 is when kids should stop trick or treating, and 6% said that kids as old as 16 should be allowed to join in on the fun.

Of note, the second most common response to this question (23%) was that people are never too old to trick or treat – so hang on to those old costumes!


Since the season is a spooky one, we thought we ask a lighthearted question to break up the mood – little did we guess that the resulting responses would be so spine chilling.

We asked Saskatchewan residents whether they had ever personally seen a ghost. As it turns out, 73% have not and 17% say they are unsure. Eerily, another 17% of the people of Saskatchewan have at one time or another, personally seen a ghost.

Remember that next time someone asks you to grab something from the basement!

Join in on the fun!

Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!

Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch!

If you’re already a member, there are ways for you to win, too!

Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!