This Bot Can Track Emotions  In a recent article entitled We Made a Facebook Messenger Bot to Track People’s Feelings about the Election looks at how The Washington Post created a bot to track emotions of a sample group leading up to the election. The bot named Feels was created to monitor and compile data regarding shifts in the news cycles during election times and how they were impacting this group. How the study took place was...

How Black Friday & Cyber Monday Have Changed  In a recent article on Digiday.com entitled 5 Charts Showing Why Cyber Monday is Doomed the author, Shareen Pathak, looks at the changing trends both with the relatively new consumer holiday Cyber Monday and it’s distinction from Black Friday. For many shoppers, the online sales are a new edition of Black Friday. Black Friday has been around since the 50’s and the term was first coined in Philadelphia...

Developing UX and UI can be tricky In a recent article Arita Roy shares his experience in an article entitled What 2 Years of Android Development Have Taught Me the Hard Way. In the article he looks at the key things he learned in helping develop a solid product that was both easy to use as well as provided a good user experience (UX). Arita writes how the interface should have key elements in the design. He...

In a recent article relating to Democratization of Information and Trust Levels, entitled 2016 Edelman Trust Barometer Finds Global Trust Inequality is Growing, Michael Bush shares with PR Newswire about this year’s findings of the annual Edelman Trust Barometer study. In this year’s 2016 report he shares how there has been a widening trust gap between the informed public and the mass population citing income inequality and divergent expectations as driving the gap. The report also shows...

Customer research is crucial In a recent article entitled, How to Prioritize Customer Research when Everything is a Priority, author Michael Margolis looks at the common challenges that he hears when meeting with startups. Each week he meets with startup CEO’s and the common question that he hears again and again is in regards to what role research should play? He states that the resounding question sounds like this: We have a small design team, and a long...

Insightrix’s Final Online Panel Survey Accurately Predicts Saskatoon Civic Election Outcome Much has been discussed about the Clark surge in the 2016 Saskatoon Civic Election. When a swing in votes happens over a matter of hours and days prior to Election Day, it can make polling very interesting.  But it is important to keep in mind that a poll is a reflection of opinion at the time the poll was conducted. In the case of Saskatoon,...

User research is targeted research In a recent article entitled User Research at Instacart the author Dave Hora looks at the power of targeted research. For those who don’t know, Instacart is an Internet-based grocery delivery service that promises to deliver your groceries within an hour. They deliver from Costco, Whole Foods, Target and more. The company is valued at close to 2 billion dollars and in 2015 Forbes magazine named it The Most Promising Company in...

PRESS RELEASE: October 24rd, 2016 Final sprint to the finish in the Saskatoon Civic Election 2016   A new 650 CKOM / Insightrix Research online poll finds that there is a tight race between the three front-running mayoral candidates in the Saskatoon Civic Election for 2016. Presently, 28% of those who intend to vote in the upcoming Civic Election on October 26th, 2016 say they will cast their ballot in favour of incumbent Don Atchison. Newcomer Kelley Moore and long-time...

PRESS RELEASE: September 23rd, 2016 Saskatchewan Residents Overwhelmingly in Favour of Increasing Regulations for Pet Businesses The Animal Protection Act Awareness and Specific Provisions Two-thirds (68%) of Saskatchewan residents are aware that Saskatchewan has an Animal Protection Act.  Residents were asked if they support or oppose increasing specific regulations within the Act and overall, a strong majority support increasing regulations. Specifically, 88% of Saskatchewan residents support the idea that the definition of “distressed” in the Act should be expanded to...

Get CX like Starbucks Have you ever wondered how a company like Starbucks got to be so good at customer experience (CX)? We have found that a key to great customer experience comes through active and engaged brand communities that are able to provide dialogue between the customer and business, which fuels innovation and change. This innovation can come in the form of a new product or service that was needed but perhaps overlooked by management....