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Holiday Shopping in Manitoba 2017

Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.

FOR IMMEDIATE RELEASE: December 21, 2017


In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season.

During this holiday season, 90% of women polled state they intend to purchase gifts, as do 87% of men.

Ninety-seven percent (97%) of Manitobans with one or more children stated they intend to purchase gifts this holiday season, as do 82% of those polled with no children.


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When will Manitobans be doing most of their holiday shopping?


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When it comes to when Manitobans intend to do most of their holiday shopping, almost half (47%) of those polled stated they had already completed their shopping. Almost 2 in 10 (19%) state they plan on doing their shopping between December 16-20, while 13% plan on getting it done by the middle of the month (December 1-15).

More than one in ten (11%) of those polled plan on putting it off until the last minute, doing their shopping in the last week before Christmas, and 7% state they plan on doing their holiday shopping after Christmas, during Boxing Week.

Another 4% said they were unsure when they’d do their holiday shopping.

How much will Manitobans spend over the holidays?

When asked how much they plan on spending over the holiday season compared to last year, almost half (49%) of those polled report they plan on spending about the same amount as last year.

One quarter (25%) state they plan on spending less than last year, and more than one quarter (27%) state they plan on spending more.

How will they pay for it all?


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How Manitobans plan on paying for their holiday purchases was another question we asked.

A larger proportion of those polled (50%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping.

Two in ten (20%) of those we polled state they plan on using discretionary income to shop over the holidays, while 16% report they will dip into their savings.

Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and another 8% plan on using gift cards.

Seven percent (7%) of polled residents state they intend to use a store credit card, and 4% will be relying on other means to make their holiday purchases.

*Note that respondents could have provided more than one response which is why the following numbers add to more than 100%.

Research Details

A total of 603 randomly selected Manitoba Watch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please visit our website.

For more information, please contact:
Duncan McGregor, Marketing & Communications Coordinator
Insightrix Research Inc.
Tel: 306.657.5640 ext. 240