Insightrix Research ran an independent study using online panels to gather feedback from individuals in British Columbia, Alberta, Manitoba, Ontario, and the Maritimes regarding the perceptions of Saskatchewan. Top of Mind Impressions of Saskatchewan When asked what first comes to mind when thinking about Saskatchewan, those surveyed commonly cite the usual items...

“I love it when a plan comes together.” This oft quoted line made popular from the 80s television series, The A-Team, mirrors my thoughts exactly regarding Insightrix’s What’s New in Advertising Research Luncheon. When we first started developing the idea of having a luncheon to educate people in new methods of...

A new independent Insightrix Research online poll finds voter intentions remain relatively consistent. Presently 58% of decided Saskatchewan voters state they would cast their ballot for the SaskParty, while 31% would vote for the provincial NDP if a provincial election were held today. Another 6% would vote for the provincial Liberals...

A new independent Insightrix Research poll asked Saskatchewan residents about what they think it means to be from Saskatchewan. Questions asked range from topics about slang to what they liked best about the province. Personality Traits of Saskatchewan Residents The survey asked respondents what personality traits describe the people of Saskatchewan....