Market research is a powerful tool for advocacy
In an internet age, not-for-profit organizations should understand how important it is to adopt market research as advocacy to help inform their public interest initiatives.
Because not-for-profits are vital to the local communities they serve, it is their shared responsibility to encourage policy and...
Saskatchewan residents are concerned about the Canada/U.S. trade dispute.
FOR IMMEDIATE RELEASE: JULY 20, 2018
In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing...
Episode 5 – Careers in Market Research concerns just that – the stories straight from market research. In this episode, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like...
Gauge citizen engagement - check in with the people who matter most
Imagine you are a manager within a municipal department and/or provincial ministry. Now, imagine you are asked if citizens are aware of and satisfied with your department’s services, or perhaps if they have seen and can recall your department’s...
You could be doing research for your small business
Getting the chance to ask research questions for your business is often thought to be beyond the ability of most small and medium-sized businesses (SMB).
Market research, while desperately needed for SMB, can be considered a lower priority when determining what an SMB...
Trended data specific to Saskatchewan
Since 2016, Insightrix has been tracking the use of social media by Saskatchewan residents and their social lives online to understand how they engage with one another and with brands and businesses, and to find out their preferences and the ways they use the platforms themselves.
When...
Corrin will be presenting a recent study by Insightrix that profiled the non-profit sector in Saskatchewan on behalf of the Saskatchewan Nonprofit Partnership – the first ever of its kind.
The study that will be discussed provided a richly detailed profile of the non-profit sector, identified top challenges in the sector...
Seven in ten social media users in Saskatchewan have witnessed racial/ethnic bigotry on social media.
In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked how social media has impacted their lives.
Sixty percent (60%) of Saskatchewan social media users indicated it had both a positive and negative...
Customer experience programs are not a new concept
It has been pretty much established that in any line of business, while your product or service may be what gets them in the door, what keeps your customers coming back again and again is the experience.
The customer experience landscape has shifted the...
Winter in Winnipeg is no joke.
You don’t earn the nickname, Winterpeg, for nothing after all.
Around this time of year, it’s not uncommon to hear friends and family complain about the winter taking a toll both physically and mentally.
To combat these winter blahs, many cities and their residents work hard to...