Opt-in communities help businesses target niche markets
If you are trying to get to know your target market, market research is often your first stop to find out more. And surveys are an excellent way to achieve relevant information about your brand.
Although survey engines are readily available, your target audience may...
Insightrix recently ran an OnTopic survey to determine the state of philanthropy in Saskatchewan.
Saskatchewan residents are a pretty charitable bunch, with 95% of Saskatchewan residents reporting they have donated money to a charitable organization at one point or another.
Those charitable contributions add up – and the organizations Sask. residents are...
Multi-channel ad campaigns have their own challenges
It doesn’t take a genius to know today’s customer is always connected and that audiences consistently have their finger on the social pulse through social media and the internet. And, let’s face it, getting honest feedback about your company, your product or your advertising can...
Market research is a powerful tool for advocacy
In an internet age, not-for-profit organizations should understand how important it is to adopt market research as advocacy to help inform their public interest initiatives.
Because not-for-profits are vital to the local communities they serve, it is their shared responsibility to encourage policy and...
Saskatchewan residents are concerned about the Canada/U.S. trade dispute.
FOR IMMEDIATE RELEASE: JULY 20, 2018
In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing...
Episode 5 – Careers in Market Research concerns just that – the stories straight from market research. In this episode, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like...
Gauge citizen engagement - check in with the people who matter most
Imagine you are a manager within a municipal department and/or provincial ministry. Now, imagine you are asked if citizens are aware of and satisfied with your department’s services, or perhaps if they have seen and can recall your department’s...
You could be doing research for your small business
Getting the chance to ask research questions for your business is often thought to be beyond the ability of most small and medium-sized businesses (SMB).
Market research, while desperately needed for SMB, can be considered a lower priority when determining what an SMB...
Trended data specific to Saskatchewan
Since 2016, Insightrix has been tracking the use of social media by Saskatchewan residents and their social lives online to understand how they engage with one another and with brands and businesses, and to find out their preferences and the ways they use the platforms themselves.
When...
Corrin will be presenting a recent study by Insightrix that profiled the non-profit sector in Saskatchewan on behalf of the Saskatchewan Nonprofit Partnership – the first ever of its kind.
The study that will be discussed provided a richly detailed profile of the non-profit sector, identified top challenges in the sector...