In November, Insightrix and SaskWatch partnered on a campaign for SaskWatch members – giving residents of Saskatchewan the chance to win free groceries up to $1,000 to use at the grocery store of their choice while at the same time having a donation of $1,000 made to their local food bank. Through...
PRESS RELEASE: DECEMBER 14, 2017 With the one-year anniversary of the Honourable Charlie Clark’s election as the Mayor of Saskatoon, and the one-year anniversary of the re-election of the Honourable Michael Fougere as the Mayor of Regina having both occurred recently, Insightrix® asked residents to weigh in on how both mayors have performed...
Throughout the month of November, Insightrix Research and SaskWatch Research ran a promotion to support and promote SaskWatch® – Saskatchewan’s favourite and largest market research community – as a way, not only to reward our new and existing community members, but as a way to give back to those who...
Black Friday is here again - and Saskatchewan is ready for some sales. It used to be that Black Friday was an Americans-only event, with Canadians only able to get in on the deals by crossing the border and shopping in the United States. In the last decade or so, the...
Presentation of Market Research data remains a popular topic In February of 2015, we published an article called 6 Creative Ways to Present Your Market Research Data that, before we knew it, became one of the most read and shared articles we’ve ever published. Fast-forward two and a half years, and that article is...
Who celebrated Halloween this year? It looks like it was a spooky one this year - roughly two thirds (66%) of the province planned on celebrating Halloween in 2017. That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76%...
Did you celebrate Thanksgiving this year? As it turns out, most Saskatchewan residents did enjoy Thanksgiving this year. In a recent Insightrix OnTopic poll, we found out 87% of Saskatchewan residents celebrated Thanksgiving. Kids enjoyed their share of the festivities. In fact, more people with children (92%) celebrated the holiday than people without...
Have you ever asked yourself… How do successful companies build customer experience (CX) or user experience (UX) that keeps their customers coming back? What touch points are hooking these people? Is it their advertising? It isn’t advertising – when was the last ad you remember for Facebook or Google? Is it their Website? In this case...
Customer Experience (CX) programs are constantly evolving past solely obtaining data to score or measure a persona or journey-type. To best create a customer journey map, your organization needs to Dive Deep into the different channels you use, all while learning to incorporate new-found insights into the program. Easier said than done,...
PRESS RELEASE: SEPTEMBER 20, 2017 With the recently announced planned retirement of the Saskatchewan Premier, Brad Wall, from provincial politics, Insightrix was curious to learn how the public feels about his upcoming departure. Between September 12 and 14, we conducted our own independent poll with 800 randomly selected Saskatchewan residents from our SaskWatch...