Did you celebrate Thanksgiving this year? As it turns out, most Saskatchewan residents did enjoy Thanksgiving this year. In a recent Insightrix OnTopic poll, we found out 87% of Saskatchewan residents celebrated Thanksgiving. Kids enjoyed their share of the festivities. In fact, more people with children (92%) celebrated the holiday than people without kids (84%).     How did you celebrate Thanksgiving? People sure like to eat with their loved ones around these parts. When we asked Saskatchewan residents how they spent their...

Have you ever asked yourself… How do successful companies build customer experience (CX) or user experience (UX) that keeps their customers coming back? What touch points are hooking these people?   Is it their advertising? It isn’t advertising – when was the last ad you remember for Facebook or Google? Is it their Website? In this case it can’t be their website – when is the last time you heard of a customer rave about a website as the reason they were...

Customer Experience (CX) programs are constantly evolving past solely obtaining data to score or measure a persona or journey-type. To best create a customer journey map, your organization needs to Dive Deep into the different channels you use, all while learning to incorporate new-found insights into the program. Easier said than done, right!? Well… sort of. You must take the first step to capturing their customer experience – both the consumer and your client-facing employees – to make...

PRESS RELEASE: SEPTEMBER 20, 2017 With the recently announced planned retirement of the Saskatchewan Premier, Brad Wall, from provincial politics, Insightrix was curious to learn how the public feels about his upcoming departure. Between September 12 and 14, we conducted our own independent poll with 800 randomly selected Saskatchewan residents from our SaskWatch Research® online community. Here is what they told us. Perceived reasons for retirement When asked why Brad Wall is retiring from provincial politics, a mix of sentiments is...

There are several Saskatchewan device usage trends marketers need to know about.  It used to be that only the richest and most influential had access to a mobile phone – we called them car phones. Eventually mobile phone became small enough to be portable – we carried them around in dedicated briefcases and thought we were cool doing it. By the 70s, we got our first look at a real handheld device - the first handheld cellular...

Digital marketing through social media is quickly changing the landscape of advertising in Saskatchewan. It is especially changing how marketers handle their overall marketing mix in influencing consumers to engage with their brand online. We marketers can no longer expect a marketing campaign to succeed without understanding our target audience, their demographics and their buyer journey. In order to figure out our audience segments, we have to cognize their motives - an apt way to do...

There is a new leading-edge tracking technology making big waves – recognition software. Global recognition (e.g., biometric recognition like infrared, odour, face recognition, fingerprint, retina, iris, palm print, voice, signature, DNA, etc.), and geolocation are emerging technologies used for examining people and their experiences - in an attempt to collect personalized information - while avoiding the disturbance of their privacy. In terms of the emerging technology itself, recognition tools are able to track your identity and...

Ever stroll through a retail mall and realize businesses are direct targeting someone far off from your demographic? As if you were too old, too young or too hip for the crowd they are targeting? Landing pages are often designed the same way. Landing pages are meant to appeal to everyone but really cater to a select few. A landing page is like an outlet store – it is waiting to sell you discounted items at a reduced...

FOR IMMEDIATE RELEASE: July 20, 2017 In a recent independent poll conducted by Insightrix Research Inc., 39.8% of Saskatchewan residents state they have little or no understanding of the provincial and federal fire codes and regulations. Another 54% state they hold a basic understanding of fire codes while only 6.2% claim to fully understand fire codes and regulations. Higher proportions of women (44.9%), compared to men (34.5%), state they have little or no understanding of the...

In an era where every Internet user has a journey to share and is the storyteller of their own immediate world – the question is – how often does your brand take into consideration that it needs to do the same?  In business, we often interpret the act of purchasing products as a purely transactional experience – one that is solely between a business and its consumer. It is rare that a brand superimposes its ability...