A person is able to articulate their wants and desires through conscious, reflective deliberation, through weighing facts and arguments and through making rational decisions, right?   Right? Actually - probably not. While most of us think we are consciously creating all of our thoughts and decisions through rational processes, research in the field of neuroscience has actually told us something else might be going on. Making decisions or forming opinions like this may not actually be the reality when it...

Recently, Insightrix Research® conducted a quantitative study with Saskatchewan residents about their habits on social media usage. Measuring social media usage was the main topic of the research, including determining the ways people in Saskatchewan connect and their preference of social media platforms like Facebook, Snapchat, Twitter or Instagram. This study is the latest installment in our continuing Social Media Habits Syndicated Report series, a series reporting on Saskatchewan social media usage and habits exclusively. We employed the...

Saskatchewan residents are more likely to support the legalization of marijuana than oppose it. INFORMATION RELEASE: May 26, 2017 In a recent independent poll conducted by Insightrix Research, 58.6% of Saskatchewan residents express support (either strongly or somewhat) for the legalization of cannabis while 39.7% oppose (either somewhat or strongly) it. The remaining 1.7% prefer not to say. Overall, 27.1% strongly support cannabis legalization. This support is strongest among younger residents and tends to decline with age. Specifically, 37.7%...

As part of its Data Insider series, Insightrix Research recently conducted an independent survey, using its SaskWatch® Research online panel, to learn Saskatchewan residents’ opinions and thoughts on the question of illegal migration between the U.S. and Canada. In the survey, respondents were asked their opinions regarding the measures put in place to stop asylum seekers crossing the border. Survey respondents were also asked their opinions regarding the allocation of further support resources to aid asylum seekers...

We recently used our online community software to complete a small-scale, three-day Bulletin Board online discussion with 20 participants we recruited from our 15,000-member online panel, SaskWatch®. The purpose of the online discussion board was to look at how effective a three-day online research project could be. In the first two days, we asked participants about their favourite sports teams and their preferred way of watching television and movies while on the third day, we...

PRESS RELEASE: April 20, 2017 Voter intent shows, if an election were held today, SaskParty is at the lowest approval level since Insightrix began tracking in 2009. For the first time since being tracked, support for the SaskParty has fallen below 50% in Saskatchewan. Presently, 44% of decided Saskatchewan voters’* state they would cast their ballot for the SaskParty while 40% would vote for the provincial NDP, and 5% for the Liberals if a provincial election were held today....

Market research is imperative in advertising messaging. In a recent article on marketingweek.com the author Thomas Hobbs looks at Pepsi’s recent blunder with a Kendall Jenner advertisement and discusses market research in ad messaging. The author writes, that it all began last year at the Cannes film festival when PepsiCo’s president Brad Jakeman criticized the outdated state of ad agencies. His criticism was based on the idea that a company like Pepsi needs to be producing...

When it comes to knowing her clients, Sally gets it. Sally understands that in today’s business world, you have to know who your clients are if you want to be successful. Sally knows no matter the quality or appeal of your product or service (even if it is the highest quality accordion wax!) a thorough knowledge of your client base, their habits and their needs is crucial. That’s where SaskWatch Research® comes in. SaskWatch is a Saskatchewan-based online research...

We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research. These events will take place in the afternoons of April 25, 2017, in Regina, and April 26, 2017, in Winnipeg, and will give you the opportunity to connect with other marketing professionals and large brands in your area, and discover the right way...