Seven in ten social media users in Saskatchewan have witnessed racial/ethnic bigotry on social media.
In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked how social media has impacted their lives.
Sixty percent (60%) of Saskatchewan social media users indicated it had both a positive and negative...
Customer experience programs are not a new concept
It has been pretty much established that in any line of business, while your product or service may be what gets them in the door, what keeps your customers coming back again and again is the experience.
The customer experience landscape has shifted the...
Winter in Winnipeg is no joke.
You don’t earn the nickname, Winterpeg, for nothing after all.
Around this time of year, it’s not uncommon to hear friends and family complain about the winter taking a toll both physically and mentally.
To combat these winter blahs, many cities and their residents work hard to...
It's Valentine's Day in Saskatchewan and Insightrix wants to know how Saskatchewan residents will be celebrating their Valentine’s Day.
So, between February 5–8, we asked 805 Saskatchewan residents from all over the province how they feel about the holiday and how they plan to spend it.
Commercial...
NEWS RELEASE: JANUARY 22, 2018
A new independent poll conducted by Insightrix Research® in partnership with CJME and CKOM highlights a tight race for the top chair in the Saskatchewan Party, and the new premier of Saskatchewan.
Between January 9 and 17, 2018, we conducted an online poll with 1,004 randomly selected Saskatchewan...
Ad testing isn’t a thing of the past
It seems like every time forward-thinking marketers bring up ad testing these days, they are dismissed by their older, set-in-their-ways colleagues.
Concerns of cost and timeliness, as well as the idea that ad testing (in nebulously described ways) diminishes the creativity of your advertising...
***UPDATE***
The final three members of the Insightrix 10 have found forever homes! As of February 1, the final member of the group, Darlene, was adopted - meaning that all of the kitties Insightrix sponsored over the holidays have found homes. We at Insightrix would like to thank not only those...
Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.
FOR IMMEDIATE RELEASE: December 21, 2017
In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season.
During this holiday season, 90% of women polled state they...
Most Saskatchewan residents (93%) intend to buy gifts during the 2017 holiday shopping season.
FOR IMMEDIATE RELEASE: December 21, 2017
In a recent independent poll by Insightrix Research Inc., 93% of Saskatchewan residents reported they intend to purchase gifts this holiday season.
During this holiday season, 95% of women polled state they...
In November, Insightrix and SaskWatch partnered on a campaign for SaskWatch members – giving residents of Saskatchewan the chance to win free groceries up to $1,000 to use at the grocery store of their choice while at the same time having a donation of $1,000 made to their local food bank.
Through...