Ad testing isn’t a thing of the past It seems like every time forward-thinking marketers bring up ad testing these days, they are dismissed by their older, set-in-their-ways colleagues.  Concerns of cost and timeliness, as well as the idea that ad testing (in nebulously described ways) diminishes the creativity of your advertising...
 

***UPDATE*** The final three members of the Insightrix 10 have found forever homes! As of February 1, the final member of the group, Darlene, was adopted - meaning that all of the kitties Insightrix sponsored over the holidays have found homes. We at Insightrix would like to thank not only those...
 

Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.   FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season. During this holiday season, 90% of women polled state they...
 

Who celebrated Halloween this year? It looks like it was a spooky one this year - roughly two thirds (66%) of the province planned on celebrating Halloween in 2017. That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76%...