We recently used our online community software to complete a small-scale, three-day Bulletin Board online discussion with 20 participants we recruited from our 15,000-member online panel, SaskWatch®. The purpose of the online discussion board was to look at how effective a three-day online research project could be. In the first two days, we asked participants about their favourite sports teams and their preferred way of watching television and movies while on the third day, we...

PRESS RELEASE: April 20, 2017 Voter intent shows, if an election were held today, SaskParty is at the lowest approval level since Insightrix began tracking in 2009. For the first time since being tracked, support for the SaskParty has fallen below 50% in Saskatchewan. Presently, 44% of decided Saskatchewan voters’* state they would cast their ballot for the SaskParty while 40% would vote for the provincial NDP, and 5% for the Liberals if a provincial election were held today....

Market research is imperative in advertising messaging. In a recent article on marketingweek.com the author Thomas Hobbs looks at Pepsi’s recent blunder with a Kendall Jenner advertisement and discusses market research in ad messaging. The author writes, that it all began last year at the Cannes film festival when PepsiCo’s president Brad Jakeman criticized the outdated state of ad agencies. His criticism was based on the idea that a company like Pepsi needs to be producing...

When it comes to knowing her clients, Sally gets it. Sally understands that in today’s business world, you have to know who your clients are if you want to be successful. Sally knows no matter the quality or appeal of your product or service (even if it is the highest quality accordion wax!) a thorough knowledge of your client base, their habits and their needs is crucial. That’s where SaskWatch Research® comes in. SaskWatch is a Saskatchewan-based online research...

We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research. These events will take place in the afternoons of April 25, 2017, in Regina, and April 26, 2017, in Winnipeg, and will give you the opportunity to connect with other marketing professionals and large brands in your area, and discover the right way...

Research can be conducted for a number of reasons, one of which is to shape policy. Advocacy research’s main purpose is to influence formal and informal policies created by policymakers. Therefore, it is important to gather solid data so that your research clearly shows the needs or problems you want addressed. In February 2013 the federal government of Saskatchewan hired Insightrix Research to investigate the need for a provincial anti-bullying strategy, the Saskatchewan Government challenged...

If you have ever had to make the case for conducting more market research in your business you need look no further than the happiness survey conducted last year. Everyone wonders how they can be more happy, and many of the answers that people come up with are rather predictable, and often times incorrect. Many people think that making more money will grant them greater levels of happiness, yet in the study they found that...

PRESS RELEASE: February 14th, 2017  Words used by Saskatchewan Residents to Describe President Trump In a recent independent poll conducted by Insightrix Research Inc., opinions of Trump are largely negative. When asked what words or phrases first enter one’s mind, common responses include racist, bully, sexist, arrogant and egotist.  Concern In addition, concerns about the Trump Administration are high. Specifically, 66% of Saskatchewan residents report they are either somewhat (30%) or very (36%) concerned about the Trump Administration.     It...

In a recent article entitled 3 Risks of Social Media-only for Building a Branded Community found on Stacy Jackson’s blog the author writes about the place of social media platforms and the importance of an online branded community. Social media platforms are changing and maturing, and this has great significance for companies. In the early days, companies were able to reach audiences of thousands for free, but those days are over now. Jackson writes that now...

[caption id="attachment_20228" align="alignleft" width="300"] Corrin Harper, CEO of Insightrix Research testing Neuroscience technology with Dan Weber, CEO of Itracks at Qual Day in Canada.[/caption] Qual Day in Canada Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye tracking technology along with apps and cameras....