23 Nov 6 Creative Ways to Present Your Market Research Data – The Reboot!
Presentation of Market Research data remains a popular topic In February of 2015, we published an article called 6 Creative Ways to Present Your Market Research Data that, before we knew it, became one of the most read and shared articles we’ve ever published. Fast-forward two and a half years, and that article is...
07 Nov Halloween in Saskatchewan
Who celebrated Halloween this year? It looks like it was a spooky one this year - roughly two thirds (66%) of the province planned on celebrating Halloween in 2017. That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76%...
02 Nov How Did Saskatchewan Celebrate Thanksgiving?
Did you celebrate Thanksgiving this year? As it turns out, most Saskatchewan residents did enjoy Thanksgiving this year. In a recent Insightrix OnTopic poll, we found out 87% of Saskatchewan residents celebrated Thanksgiving. Kids enjoyed their share of the festivities. In fact, more people with children (92%) celebrated the holiday than people without...
03 Oct 5 Questions You Can Ask to Build a Habitual CXP
Have you ever asked yourself… How do successful companies build customer experience (CX) or user experience (UX) that keeps their customers coming back? What touch points are hooking these people? Is it their advertising? It isn’t advertising – when was the last ad you remember for Facebook or Google? Is it their Website? In this case...
03 Oct Create a Customer-Centric Journey Map with Qualitative Research
Customer Experience (CX) programs are constantly evolving past solely obtaining data to score or measure a persona or journey-type. To best create a customer journey map, your organization needs to Dive Deep into the different channels you use, all while learning to incorporate new-found insights into the program. Easier said than done,...
20 Sep Saskatchewan Residents’ Thoughts on Brad Wall’s Retirement
PRESS RELEASE: SEPTEMBER 20, 2017 With the recently announced planned retirement of the Saskatchewan Premier, Brad Wall, from provincial politics, Insightrix was curious to learn how the public feels about his upcoming departure. Between September 12 and 14, we conducted our own independent poll with 800 randomly selected Saskatchewan residents from our SaskWatch...
08 Sep Saskatchewan Consumer Trends Marketers Need to Know about Device Usage
There are several Saskatchewan device usage trends marketers need to know about. It used to be that only the richest and most influential had access to a mobile phone – we called them car phones. Eventually mobile phone became small enough to be portable – we carried them around in dedicated briefcases...
16 Aug Study on How Saskatchewan Teens, Millennials, Gen-Xers and Baby Boomers use Social Media – and What They Expect from Brands
Digital marketing through social media is quickly changing the landscape of advertising in Saskatchewan. It is especially changing how marketers handle their overall marketing mix in influencing consumers to engage with their brand online. We marketers can no longer expect a marketing campaign to succeed without understanding our target audience,...