Research shouldn't be a race If there is general agreement that obtaining customer input on your business is critical, why do so many companies have trouble with the execution of obtaining that research information? I was reminded of this after reading a recent article entitled, You only get one chance to...
 

Microsurveys In a recent article by Tom Lancaster entitled Six Reasons Why Microsurveys Are a GRIT  2016 Trend to Watch, the CTO for InCrowd discusses how micro surveys have gone from being a talked about approach in research to being real and present today. Like most trends in technology, the emphasis...
 

An insight community requires some preparation In a recent report Keys to Community Readiness and Growth: How Brands Prepare for an Online Community Vanessa DiMauro and Jessica Fish conducts research with 400 plus individuals who have an online community or are thinking of getting an online community. They share insight regarding...
 

Customer feedback is important How a company obtains feedback and suggestions on its products sounds like a simple problem. However, the amount of dissatisfaction with what appears to be simple, easy to fix problems, would appear to challenge that assumption. Last week I had the pleasure of going out for coffee and...
 

Insight communities and modes of thought In a recent article on Marketresearch.com’s blog Anne Beall examines the two different modes of thinking, one which is conscious and deliberate and the other more unconscious and automatic. These distinct types of thinking are not new, but in terms of market research insight, the...
 

Jhumur Choudhury, BSC. Honors, MSC., CMRP, joins Insightrix Research as Senior Research Executive. Insightrix welcomes a new addition to our Research staff! Jhumur Choudhury joins Insightrix as a Senior Research Executive. FOR IMMEDIATE RELEASE Thursday, June 9th, 2016 Saskatoon, SK —Insightrix welcomes Jhumur Choudhury as Senior Research Executive. Jhumur, an experienced market research professional, has worked...
 

Do you plan to engage millennials to gather their opinions and product innovation? In a recent article by Fast Company entitled, These Millennials Have Become The Top Decision Makers At IBM, the author Cale Guthrie Weissman looks at how IBM has created a panel of millennial employees whom they can survey concerning...