Conservatives Continue to Lead in Saskatchewan among Decided Voters in Upcoming Federal Election October 14th, 2015 A new independent Insightrix Research online poll finds some shifts in Saskatchewan “decided voter” intentions between August, 2015 and mid-October. Presently, 44% of decided Saskatchewan voters state they intend to cast their ballot for the Conservative Party of Canada, up from 39% in a similar Insightrix poll conducted in August, while plans of voting for Canada’s NDP has fallen from 35% to...

A new independent Insightrix Research online poll finds Saskatchewan voters are presently split at the early stages of the Federal Election campaign. Presently, 39% of decided Saskatchewan voters state they would cast their ballot for the Conservative Party of Canada, while a similar proportion (35%) would vote for Canada’s NDP, if the federal election were held today. Another 21% would vote for the Liberal Party of Canada and 5% for the Green Party of Canada. Demographically, males...

Saskatoon, Sask. (July 08, 2015) – According to an independent poll conducted by Insightrix Research among 2,700 sports fans across Canada to determine Canada's top sports brands, the Habs top all other Canadian professional sports teams in regards to brand strength; the Leafs and Riders come second and third. For the second year in a row, Insightrix calculated a Sports Brand Equity Index based on five key metrics: first team that comes to mind, respect for...

A new independent Insightrix Research poll reveals what residents think about the size of The Battlefords Union Hospital parking lot, the development of a safe path between Battleford and North Battleford, and whether the River Valley should undergo recreational development. Too cramped? According to the Insightrix Research survey, 81% of residents would like to see the Battlefords Union Hospital parking lot expanded to accommodate more parking. Of those surveyed, women (86%) are more interested than men (74%)...

A new independent Insightrix Research poll reveals what Swift Current residents like most about their city, the most important issues facing their city, and resident shopping habits. Life in Swift Current According to the Insightrix Research survey, two out of five Swift Current residents rank the size of the city as the aspect they like most about living there. The proportion is highest among young adults between the ages of 18 and 34, with roughly half...

Insightrix Research ran an independent study using online panels to gather feedback from individuals in British Columbia, Alberta, Manitoba, Ontario, and the Maritimes regarding the perceptions of Saskatchewan. Top of Mind Impressions of Saskatchewan When asked what first comes to mind when thinking about Saskatchewan, those surveyed commonly cite the usual items we as Saskatchewan people have  come to hear others say about our province, including descriptors such as “farming”, “flat”, “agriculture”, “potash” and “oil”.  However, references...

Insightrix Research Inc. President & CEO, Corrin Harper, has been recognized by the 17th annual W100 ranking of Canada’s Top Female Entrepreneurs produced by PROFIT and Chatelaine for the second year in a row. Now in its 17th year, the PROFIT/Chatelaine W100 ranking and awards program is Canada's largest celebration of entrepreneurial achievement by women. The PROFIT/ChatelaineW100 ranks female entrepreneurs by a composite score that considers the size, growth rate, and profitability of the companies they...

The Hermes Creative Awards announced the winners for the 2015 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards was introduced as a way to recognize outstanding work within the industry. This year, there were over 6,000 entries throughout 66 countries. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. Hermes Creative Awards is administered and...

Ten years ago, the world was introduced to YouTube. Ever since, the media has been ripe with stories of viral videos. The videos are often seen as an overnight success, where uploaders will post something that they found funny, interesting, or absurd to show their friends.   At Insightrix Research, we set out to make a fun video that showed a little about who we are. Before we knew it, our “SaskatcheWHAT?!" slang-based video had a quarter...

“I love it when a plan comes together.” This oft quoted line made popular from the 80s television series, The A-Team, mirrors my thoughts exactly regarding Insightrix’s What’s New in Advertising Research Luncheon. When we first started developing the idea of having a luncheon to educate people in new methods of advertising research, it began with a question, “How do we get people to come?” It isn’t uncommon to plan a great and informative event and...