New Episode of Stories of Market Research: The Insightrix Podcast Is Up!

Episode 6 – Market Research Online Communities

Stories of Market Research: The Insightrix Podcast is back with a new episode – Market Research Online Communities.

What’s it about?

The latest episode of Stories of Market Research: The Insightrix Podcast is all about market research online communities – one of the most powerful tools currently available to corporate and market researchers. They are powerful because they allow for faster research timelines, smaller budgets and greater accessibility for both researchers and research participants alike.

As this technology is still relatively new, many still have questions. How do market research online communities work? What kinds of research work best with the technology? What are they in the first place?

We answer those questions and delve into the details with guest co-host, Insightrix Communities Account Manager Megan McDowell. Megan gives us the insider’s scoop on many of the best research applications for online communities. She also describes how they are used, what features online communities commonly possess and much more.

The episode is also joined by Affinity Credit Union Member Insights Manager, Adam Thome, and Dylan Cody from the same organization. They share their experience and understanding of online communities in relation to a recent Affinity Credit Union brand video testing project that employed one. Their perspective on the benefits of online communities and how they were used is especially insightful.

If you have questions about market research online communities, or want to know how you could employ one, this podcast episode will give you a great grounding in this powerful and exciting research technology.

Bonus video content!

Episode 6 of the Insightrix Podcast is accompanied by a bonus special bonus video. Megan McDowell provides an inside view of what an online community looks like. She also shows some of the features that are common to almost all online communities and points out some of the features that make the Insightrix Communities market research online community platform really stand out.

You can check out that video, or videos from other Insightrix podcasts, on the Insightrix YouTube channel.

Where can you find Stories of Market Research: The Insightrix Podcast?

You can find this episode of Stories of Market Research: The Insightrix Podcast on the Insightrix Podcast Archive. You’ll find previous episodes there as well. You can access and stream episodes of the podcast, or download them to listen to later (they are great way to pass the time on long flights or your commute).

If you prefer listening on a podcast listening app, you can access Stories of Market Research: The Insightrix Podcast on most podcast players. These include iTunes, Stitcher, Google Music and many others.  

 Insightrix Communities can deliver powerful insights

Insightrix Research, Insightrix Communities, SaskatchewanInsightrix Communities™ can provide you the research insights you need with relevant, easy-to-access participants at an affordable price. By applying Insightrix Communities software, your team can benefit from on-hand market research experts who will help see your project through from concept to completion. Or you can employ and brand your own DIY community!

Insightrix provides the know-how to take organizations through each step of the community-building journey, from recruiting your first community member to engaging with them and promoting participation in your research activities, to developing insights as the research is completed.