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07 May

Posted at 14:45h in Business
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Stay connected & informed with Employee Engagement surveys [/vc_column_text][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="2/3"][vc_column_text] In today’s times, because of business problems brought about by the coronavirus pandemic, uncertainty has pushed millions to work from home. It is because of these concerns leaders in many organizations are...

02 Apr

Posted at 08:40h in Business, Innovation
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Market research and data science are related entities; combining the insights from both disciplines leads to a deeper understanding of marketing issues. In general, there seems to be confusion about what “data science” is, and how it relates to traditional market research....

01 Apr

Posted at 14:18h in Podcast
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Have you been wanting to start listening to Stories of Market Research: The Insightrix Podcast, but don't know which episode to start with? Check out our handy episode guide to get descriptions and information about each podcast episode we've published so far....

01 Apr

Posted at 08:31h in Business, Innovation
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Three of the Biggest Market Research Trends Since 2010 The world of market research has changed, meaning the role of a research supplier has been forced to change. With the evolution of technology, pressure building on clients to solve critical business problems and the need for more agile research solutions, the role...

06 Mar

Posted at 15:10h in Innovation, Research
2 Likes

What's the difference? The terms data visualization and data representation can be easy to confuse. They sound pretty similar, and at first glance, one may find it's tricky to keep the two straight. And since data is ubiquitous these days, we are seeing more examples of both almost everywhere from our watches...

27 Feb

Posted at 11:28h in Business, Research
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Insightrix infographics are a memorable, engaging and flexible way to communicate research data These days, data is everywhere. We get it from our televisions, our computers, our phones, our smartwatches and fitness bands – data is ubiquitous. All that data has one thing in common – it must be communicated in a...

24 Jan

Posted at 12:27h in Corporate, Innovation
2 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text] Using qualitative approaches is nothing new in research. It is often applied to help strengthen quantitative approaches to give answers to questions that cannot always be obtained by measurements alone. Qualitative research – as a broad approach – often employs in-person focus groups,...

19 Dec

Posted at 15:40h in Corporate, Research
1 Like

Insightrix Holiday Spending 2019 has arrived! What is the Saskatchewan holiday shopping scene looking like for 2019? Did you know that this year, 93% of Saskatchewan residents plan to buy holiday gifts? And what’s more, 78% of those holiday shoppers expect to make at least some of their purchases online. The holiday shopping...