Lang will be giving a presentation relating to specific research done for Saskatchewan Polytechnic in regard to enhancing the experience of international and permanent resident students. In his presentation at the 2018 CIRPA Conference, Effective Integration of International and Permanent Resident Students, Lang will describe some of the insight gained from...
 

Opt-in communities help businesses target niche markets If you are trying to get to know your target market, market research is often your first stop to find out more. And surveys are an excellent way to achieve relevant information about your brand. Although survey engines are readily available, your target audience may...
 

Insightrix recently ran an OnTopic survey to determine the state of philanthropy in Saskatchewan. Saskatchewan residents are a pretty charitable bunch, with 95% of Saskatchewan residents reporting they have donated money to a charitable organization at one point or another. Those charitable contributions add up – and the organizations Sask. residents are...
 

Multi-channel ad campaigns have their own challenges It doesn’t take a genius to know today’s customer is always connected and that audiences consistently have their finger on the social pulse through social media and the internet. And, let’s face it, getting honest feedback about your company, your product or your advertising can...
 

Market research is a powerful tool for advocacy In an internet age, not-for-profit organizations should understand how important it is to adopt market research as advocacy to help inform their public interest initiatives. Because not-for-profits are vital to the local communities they serve, it is their shared responsibility to encourage policy and...
 

Saskatchewan residents are concerned about the Canada/U.S. trade dispute. FOR IMMEDIATE RELEASE: JULY 20, 2018   In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing...
 

Episode 5 – Careers in Market Research concerns just that – the stories straight from market research. In this episode, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like...
 

Gauge citizen engagement - check in with the people who matter most Imagine you are a manager within a municipal department and/or provincial ministry. Now, imagine you are asked if citizens are aware of and satisfied with your department’s services, or perhaps if they have seen and can recall your department’s...