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In late January, Insightrix conducted an independent poll regarding Saskatchewan resident perceptions of Canada-U.S. relations, performance of Trump as president and opinions on other recent events. Here are the findings. We surveyed 801 Saskatchewan residents on our consumer panel, SaskWatch Research®. Quotas are set by age, gender and region to match...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Talking Advertising Testing with Majid Khoury [/vc_column_text][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="2/3"][vc_column_text] In Episode 7 of Stories of Market Research: The Insightrix Podcast, we sat down to speak with Majid Khoury, an advertising research expert with more than 31 years experience in advertising testing and...

A new independent poll conducted by Insightrix Research, Inc., shows the SaskParty maintains a sizable lead in the upcoming election.  Among decided voters, 54% plan to cast their ballot for the incumbent while 35% plan to vote for the Saskatchewan NDP....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Testing UX with insights professionals prioritizes user experience to help guide and improve your design at all stages of development. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_separator type="transparent"][vc_column_text] UX research goes beyond the feedback survey – if you want user research to help...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Who knew passive data collection could make research so convenient? [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="5/6"][vc_separator type="transparent"][vc_separator type="transparent"][vc_column_text] Passive data collection, sometimes called passive data metering, is a valuable addition to the research toolkit, especially in cases where your research requires segment-specific,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] For our clients, having access to their research results in a convenient and centralized repository where they can view and assess data in real time, as it comes in, is crucial. That's why at Insightrix, we are proud to incorporate TIBCO Spotfire technology to...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] "The whole is greater than the sum of its parts." - Aristotle [/vc_column_text][vc_separator type="transparent"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Customer experience (CX) and Voice of the Customer (VoC) programs are an essential element of business intelligence because they inform stakeholders about how customers...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] If you have ever wondered - then you can learn a lot from your competitors using web data extraction. [/vc_column_text][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="3/4"][vc_separator type="transparent"][vc_column_text] Web data is accessible in many public domains - corporate websites, news forums and even social media like Twitter...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Stay connected & informed with Employee Engagement surveys [/vc_column_text][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="2/3"][vc_column_text] In today’s times, because of business problems brought about by the coronavirus pandemic, uncertainty has pushed millions to work from home. It is because of these concerns leaders in many organizations are...

Market research and data science are related entities; combining the insights from both disciplines leads to a deeper understanding of marketing issues. In general, there seems to be confusion about what “data science” is, and how it relates to traditional market research....