Using qualitative approaches is nothing new in research. It is often applied to help strengthen quantitative approaches to give answers to questions that cannot always be obtained by measurements alone.
Qualitative research – as a broad approach – often employs in-person focus groups, in-person interviews or online survey open-end text boxes...
Insightrix Holiday Spending 2019 has arrived!
What is the Saskatchewan holiday shopping scene looking like for 2019?
Did you know that this year, 93% of Saskatchewan residents plan to buy holiday gifts? And what’s more, 78% of those holiday shoppers expect to make at least some of their purchases online.
The holiday shopping...
Adding video responses to your research project can build on your insights story
One of the qualitative tools our clients have recently requested more of lately has been the adoption of online video research (video surveys) to tap into consumer behaviours.
Video surveys are a powerful tool to evoke customer feedback in...
The spookiest time of the year is back in Saskatchewan!
Halloween in Saskatchewan 2019 is almost here, and we wanted to know how the folks in the province would be celebrating this hair-raising holiday.
So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel,...
Media monitoring services have always been an integral way of providing the most important news about brands and their competitors.
Though, since the newspaper clipping services of the last century, things have gotten a whole lot more sophisticated. Today’s media monitoring services scour internet blogs and reviews, social media platforms...
Insightrix has chosen to prove its commitment to privacy by pursuing and achieving ISO/IEC 27001:2013 certification.
The discourse around information security has changed and will continue to change how business is done. The future is in increased regulation and ever-improving standards management.
Insightrix understands the importance of this business reality – that...
What’s the difference?
How your company is being mentioned in the media can have a big impact on the business it does. But what is the best media monitoring service for you? Free? Paid? Subscription? In-house?
Let’s work through it!
Let’s face it. Today, brand reputation is everything.
These days, we are...
You’ve got the data insight – now how do you present it?
Market research is often regarded as a valuable tool packed with useful insights that businesses and organizations can use to maximize their potential. But what happens when you have deep, rich insights with no idea how to paint a...
Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax.
For Immediate Release: March 28, 2019
In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking...
Stories of Market Research: The Insightrix Podcast is back with a brand-new episode of a brand-new season.
Season 2 of Stories of Market Research opens with Episode 9 – Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur, author and communications consultant,...