Saskatoon, Sask. (Aug. 6, 2014) – Montreal Canadiens of the National Hockey League (NHL) have the strongest brand among professional sports teams in the country, concludes an opinion survey with Canadian sports fans released today by Insightrix Research Inc. Toronto Maple Leafs, also of the NHL, ranked second, Saskatchewan Roughriders of...
 

By Briana Brownell Does a Yellow Checkbox Give You Better Brand Equity? The meaning of colours in branding and marketing is a popular topic: blue means you’re trustworthy and yellow means fun, but do yellow checkboxes mean that respondents will give you better scores in brand aspects like approachability or likeability?...
 

#1. Understanding online community research methodologies: Community research can be quite different from ad hoc research. Research goals may range from answering only one question over a few days to pursuing many questions and topics. The key here is to understand the goals of the research in order to moderate...
 

To celebrate the beginning of summer, Insightrix held its annual staff and family summer barbeque last weekend at the Saskatoon Forestry Farm Park and Zoo. There was a bouncy castle, an inflatable slide, cotton candy, and, of course, more than enough food. Happy summer from everyone at Insightrix! ...
 

by Briana Brownell I always find conferences inspiring, and the recent MRIA conference in Saskatoon was especially motivating. It was packed with great concurrent sessions, provocative panel discussions, motivating keynote presentations, beautiful views of Saskatoon, and great times talking with the many industry leaders in attendance. Now that I’m back in the...