The latest in market research insights

20 Feb Oscar’s Adventures: Snowboarding at Sunshine Village

Posted at 21:17h in Corporate, News

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Oscar recently took a trip to Alberta and spent some time at Sunshine Village, which is about 15 minutes away from Banff. While he was there, Oscar enjoyed the views of the mountains, took several gondola rides, and went snowboarding, taking on the...

13 Feb Valentine’s Day Survey: Poll With Saskatchewan Residents

Posted at 20:49h in Corporate, News Release, OnTopic

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According to a new independent poll conducted by Insightrix Research Inc., chances of having sex on Valentine’s Day are “lookin’ pretty good” for 32% of Saskatchewan residents who are currently in a romantic relationship. An additional 27.8% do not want to jump the gun and say that “the jury’s still...

12 Feb Valentine’s Day 2014: Tales of the Heart

Posted at 18:41h in Corporate, News

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In this fun video, Insightrix employees share their Valentine's Day plans and hopes for romance. Watch the video to see what staff members think about Valentine's Day. ...

11 Feb Manitoba Poll: Federal Tories Lose Ground to Liberals in Winnipeg

Posted at 18:50h in Manitoba, News Release, Polls

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A recent poll conducted by Insightrix Research in collaboration with CJOB News/Global News shows that support for Stephen Harper and the federal Conservative Party is high in Manitoba. However, Justin Trudeau and the Liberals are gaining ground, particularly in Winnipeg. The poll found that 44% of Manitobans support the Conservatives,...

10 Feb Winnipeg Poll: Judy Wasylycia-Leis Would Win a Mayoral Election

Posted at 16:05h in Manitoba, News Release, Polls

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In collaboration with 680 CJOB News and Global News, Insightrix recently conducted a poll with Winnipeg residents and asked who they would vote for if a mayoral election were held that day. The poll found that 42% of decided voters would support Judy Wasylycia-Leis, 17% would support Gord Steeves, and...

07 Feb Manitoba Views on Provincial Politics: Poll Shows Decreasing Support for NDP

Posted at 21:07h in Manitoba, News Release, Polls

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In partnership with 680 CJOB News and Global News, Insightrix recently conducted a public opinion poll with 800 Manitoba residents regarding their views on provincial politics. In the poll, respondents were asked who they would vote for if an election were held today: Greg Selinger (NDP); Brian Pallister (Progressive Conservative...

05 Feb 10 LinkedIn Groups Every Market Researcher Should Join

Posted at 23:54h in Business, Insights

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LinkedIn is one of the best ways to broaden your professional network, and it also provides the opportunity to participate in discussions with peers in your field. To this end, joining groups in LinkedIn can be a great way to share best practices and perspectives, gain new insights, and take...

30 Jan 20 Best Survey Software Features

Posted at 22:49h in Business, Technology

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Surveys are one of the most important market research tools available, as they provide a great way to gather feedback and capture data. In this article, we present you with the 20 best survey software features that you should look for in a...

09 Jan Beer: Consumption, Trends, and Brands

Posted at 08:10h in Business, Insights

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Insightrix recently carried out a series of studies focusing on beer consumption and trends in Saskatchewan, as well as perceptions of various brands. The study included two phases: vox pops with Saskatoon residents and an online survey through our monthly omnibus (OnTopic). The vox pops and survey asked residents about...

24 Dec 12 Days of Christmas at Insightrix

Posted at 18:48h in Corporate, News

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Like the last two years, Insightrix celebrated the 2013 holiday season by participating in the 12 Days of Christmas. We shared treats, made donations, and volunteered to help brighten the season for others. Donuts for the Neighbours: We delivered donuts to our neighbours at HyPower, Windsor Plywood, and Northern Strands. Cookies for...