Avril Hogan, General Manager of Insightrix Research Australia office, has been named 2014 State of Victoria runner-up for the Rural Industries Research & Development Corporation (RIRDC) national award.
The National Awards were held at Parliament House Canberra on September 24, 2014 in the presence of the Hon. Barnaby Joyce MP, Minister...
Cell phones: they can be used as video cameras, for shopping lists, as gaming platforms, to keep up with friends, as a news source, in place of a weather station…and…Oh right, they can also be used as telephones. Mobile devices are already ubiquitous. Many of us sleep with them beside...
Insightrix Research is proud to announce that it has been chosen as one of three preferred market research suppliers for the Northern Alberta Institute of Technology (NAIT). The decision comes after an extensive review process.
Since opening its doors in 2001, Insightrix Research has been at the forefront of research in...
Corrin Harper, CEO and President of Insightrix Research Inc., has been named as one of Canada's Top Female Entrepreneurs as part of the 2014 W100 ranking, produced by PROFIT and Chatelaine. Ranking Canada’s Top Female Entrepreneurs on a composite score based on the size, growth rate and profitability of their...
A new telephone poll conducted by Insightrix Research in partnership with CJOB Radio and Global TV shows Judy Wasylycia-Leis currently leads the mayoralty race in Winnipeg.
Fully 38% of decided voters say they would cast their ballot for Judy Wasylycia-Leis, well ahead of Brian Bowman (24%) and Gord Steeves (20%). The...
With the ubiquity of mobile devices and smartphones, many researchers are asking how mobiles and smartphones can be successfully incorporated in a research setting. Whether your aim is to improve existing research projects or you’re looking to try completely new research methodologies, these devices can augment other research methods and...
Saskatoon, Sask. (Aug. 6, 2014) – Montreal Canadiens of the National Hockey League (NHL) have the strongest brand among professional sports teams in the country, concludes an opinion survey with Canadian sports fans released today by Insightrix Research Inc.
Toronto Maple Leafs, also of the NHL, ranked second, Saskatchewan Roughriders of...
Dashboards are a great way to present information, especially when the data needs to be shown at a high level. Digital dashboards are collections of key reports, metrics, KPIs, and other data that provide relevant context and highlight the essential elements of a research study. They are a great tool...
By Briana Brownell
Does a Yellow Checkbox Give You Better Brand Equity?
The meaning of colours in branding and marketing is a popular topic: blue means you’re trustworthy and yellow means fun, but do yellow checkboxes mean that respondents will give you better scores in brand aspects like approachability or likeability?...
#1. Understanding online community research methodologies: Community research can be quite different from ad hoc research. Research goals may range from answering only one question over a few days to pursuing many questions and topics. The key here is to understand the goals of the research in order to moderate...