10 Apr 10 Reasons to Attend the MRIA Conference in Saskatoon
The Marketing Research Intelligence Agency (MRIA) is holding its annual conference in Saskatoon from June 8 to 10, 2014. If you haven’t registered already (or have registered and are looking for even more reasons to look forward to the conference), here are ten great reasons to attend. #1. Great Speakers There are...07 Apr The Journey to Canada: Reflections on a Citizenship Ceremony
by Marcia Da Costa March 12th, 2014: Fourteen Hundred Hours Western Development Museum, Saskatoon, SK It was icy out. It was typical Saskatchewan mid-March weather that I have come to know well during my last eight years living in the province. Stumbling though the parking lot, I managed to remain vertical until I...04 Apr Fuze Conference 2014: Inspiring Action & The Power of Community
by Bonnie Hughes I recently attended the Fuze Conference 2014 in Saskatoon. The conference, which was organized by the Saskatchewan Professional Marketing Association and the Saskatoon chapter of the International Association of Business Communicators, was a sold-out event that, as promised, both informed and entertained. The conference was organized around the theme...04 Apr Oscar’s Visit to the Magic Kingdom
Oscar had a great time visiting the Magic Kingdom in Los Angeles! He was able to visit both Disney parks (Disneyland and Disney California Adventure), and he also headed over to Universal Studios for a day, where he went on almost every ride. For a Saskatchewan resident to be able...26 Mar Stat Testing for the Stat Scared
This white paper provides an introduction to statistical and significance testing in market research and answers the following questions: What does statistical testing mean, how is it shown, and how should it be interpreted? Why are there multiple statistical tests, and how are they different? What do terms like “margin of error” and...
14 Mar Oscar Visits Yosemite
Oscar recently took a day trip to Yosemite National Park in California. He was accompanied by a few Insightrix staff and a wonderful local resident who showed him many sights including waterfalls, deep valleys, grand meadows, and ancient giant sequoias. He did get a bit car sick on the winding...
11 Mar Manitoba Poll: Manitobans Favour Changes to Marijuana Laws
According to a telephone poll conducted by Insightrix for CJOB News and Global News, the majority of Manitoba residents believe that marijuana should either be legalized and taxed or decriminalized. The poll surveyed 800 Manitobans and only 40% of respondents say that the current marijuana laws should remain unchanged. For more...