Customer feedback is important How a company obtains feedback and suggestions on its products sounds like a simple problem. However, the amount of dissatisfaction with what appears to be simple, easy to fix problems, would appear to challenge that assumption. Last week I had the pleasure of going out for coffee and catching up with a friend I hadn’t seen in some time. We met at Tim Horton’s and caught up on the usual topics, family, hobbies, and work. My friend works for a large mining company in Northern Canada. He was asking me about work, and I mentioned to him about my researching and writing on market research online community software. Click here to read full blog.  ...
 

Insight communities and modes of thought In a recent article on Marketresearch.com’s blog Anne Beall examines the two different modes of thinking, one which is conscious and deliberate and the other more unconscious and automatic. These distinct types of thinking are not new, but in terms of market research insight, the treatment of the two as being separate is new and could be of incredible importance. Before we get into further details – let’s stop and understand the difference in the decision making process of a consumer, based on the two types of behavior: The two type of thinking modes are called systematic and heuristic. Click here to read full blog....
 

Jhumur Choudhury, BSC. Honors, MSC., CMRP, joins Insightrix Research as Senior Research Executive. Insightrix welcomes a new addition to our Research staff! Jhumur Choudhury joins Insightrix as a Senior Research Executive. FOR IMMEDIATE RELEASE Thursday, June 9th, 2016 Saskatoon, SK —Insightrix welcomes Jhumur Choudhury as Senior Research Executive. Jhumur, an experienced market research professional, has worked on research projects across multiple sectors including packaged goods, banking, technology, telecommunications, not‐for‐profit, food & beverage, entertainment, educational institutions, and financial services. Jhumur has worked on both the supplier and client side of research.  She has worked in senior marketing research roles with a number of large firms including IMRB International, Leger Marketing, ECO Canada, and ATB Financial. Jhumur is a well-rounded, flexible, market research professional, and is skilled in both qualitative and quantitative research methodologies. Her expertise includes advanced statistical analysis, predictive analytics, as well as a variety of qualitative techniques. Jhumur is a lifelong learner and loves to fully investigate and evaluate new methods of market research. “I am always innovative and thinking outside of the box. I thrive on challenge and truly love research,” says Jhumur. “I can be regularly found in a webinar, class or event learning about newest techniques.” Jhumur has experience working with national and international companies in a variety of sectors conducting projects focused on pricing research, market segmentation, product optimization, labour market forecasting, employee engagement and customer advocacy surveys, brand health tracking, attitude and usage studies, and simulated testing marketing research. “We are pleased to welcome Jhumur to our Insightrix team," says Corrin Harper, President of Insightrix Research. “Hiring Jhumur will infuse Insightrix with a new set of research ideas and techniques.  Her passion for research is obvious. We are very excited to have Jhumur as part of team and know she will be a true innovator,” says Corrin. About Insightrix: Insightrix is a dynamic full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries.  Insightrix Research has developed a number of proprietary research tools and techniques over the past decade including our Corporate Reputation Index®, digital marketing measurements, sports brand indices, and outside-the-box testing approaches. Insightrix hosts a variety of research platforms including online community software, SMS survey software, and custom dashboards, fit for any and all research needs. Insightrix is based in Saskatoon, Saskatchewan, Canada. For further information, please contact: Corrin Harper President, Insightrix Research Inc. Tel: +1-306-657-5645 corrin.harper@insightrix.com...
 

Do you plan to engage millennials to gather their opinions and product innovation? In a recent article by Fast Company entitled, These Millennials Have Become The Top Decision Makers At IBM, the author Cale Guthrie Weissman looks at how IBM has created a panel of millennial employees whom they can survey concerning key ideas and gather insights on how to stay relevant.  Why is this so revolutionary you might ask? Read more >>  ...
 

Insightrix SaskWatch Research® panel donates $15,447 to the Fort McMurray Fire relief effort Panel members come through in the month of May, with many donating their panel points to help the Fort McMurray people.   FOR IMMEDIATE RELEASE Saskatoon, SK, Can – Insightrix® Research Inc. is a leading provider of market research in Canada and owner of the SaskWatch Research® panel.  The panel is comprised of more than 15,000 Saskatchewan residents.  SaskWatch Research® operates using a panel point system, where panel members are rewarded points for each survey they complete. These points can be cashed out and panel members can either receive a cheque, or donate their money to a charity. In early May, panel members were given the opportunity to donate their panel points to Red Cross Canada for the Fort McMurray fires.  Panel members were informed that with federal government matching, their donations would be doubled.  SaskWatch panel members heard our call! In just three hours of sending an email asking SaskWatch panelists to willingly donate any amount of points they had collected, donations quickly began to pour in - so much so - the SaskWatch panel manager, Marcia Da Costa, was flooded all day with emails. “Thanks to our SaskWatch panelists who reacted so quickly,” Marcia Da Costa said. “Insightrix offered to match the first $2,500 in donations. Our panelists matched our donations in just under three hours – and we had given the entire month to let them reach $2,500.” During the month of May, panelists donated $12,947 to the relief efforts.  “We have staff who have friends and family members evacuated due to the Fort McMurray fires,” Corrin Harper, CEO says. “In Saskatchewan, this hits closer to home than we could have ever imagined.” “We are happy to announce that $12,947 was donated by our panelists and Insightrix is happy to contribute another $2,500 to Red Cross Canada for a total of $15,447.  With federal government matching, this means that Insightrix and SaskWatch Research® contributions resulted in more than $30,000 towards the relief efforts” Corrin Harper said. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches Census information based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Corrin Harper President Insightrix Research Tel: (306) 657-5645 corrin.harper@insightrix.com...
 

PRESS RELEASE: April 18th, 2016 Voter intentions remain unchanged in the final weekend before the Manitoba provincial election. A new independent online poll conducted by Insightrix Research finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives in the Manitoba provincial election, unchanged from a similar telephone poll done for CJOB and Global Winnipeg one and a half weeks ago. The provincial NDP (22%) and Liberals (19%) remain in a statistical tie among decided voters.  Fully 9% plan to vote for the Green Party while 1% say they will vote for a different party.  The number of undecided voters is at 14%, down from (30%) in the CJOB / Global Winnipeg poll. Regionally, the race remains tighter in Winnipeg where the decided voter counts are 40% for the PCs, 27% for the NDP, and 22% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (62% vs. 15% for the NDP and 14% for the Liberals). Research Details A total of 600 randomly selected Manitoba Watch™ panel members participated in the online research study from April 14th to 18th, 2016. Quotas were set by age, gender, and region to match the general population of the province and data are weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

PRESS RELEASE: April 13th, 2016 Progressive Conservatives maintain their lead in the final week of the Manitoba provincial election. A new telephone poll conducted by Insightrix Research on behalf of CJOB and Global Winnipeg finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives. The provincial NDP (24%) and Liberals (22%) appear to be in a statistical tie among decided voters.  Fully, 5% plan to vote for the Green Party while 1% say they will vote for a different party.  Three in ten (30%) Manitobans who plan to vote next week say they are undecided as to which party they will support. Regionally, the race is a bit tighter in Winnipeg where the decided voter proportions are 43% for the PCs, 28% for the NDP, and 24% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (66% vs. 16% for the Liberals and 13% for the NDP). Among younger voters (ages 18-34), the largest proportion intend to vote Liberal (36%); 32% plan to cast their ballot for the NDP, and only 27% for the PCs. Research Details A total of 800 randomly selected Manitoba residents participated in the telephone survey from March 28th to April 7th, 2016. Quotas were set by age, gender, and region to match the general population of the province and the results are weighted.  The margin of error is ±3.5 percentage points, 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com   [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

PRESS RELEASE: April 5th, 2016 Insightrix Accurately Predicts Saskatchewan Provincial Election Outcome Insightrix Research was the first polling company to accurately predict the popular vote outcome as far back as early March. Insightrix is proud to report that its independent polls conducted throughout March provided consistent and highly accurate assessments of actual popular voting results of the April 4th Saskatchewan Provincial Election.  Specifically, our most recent poll was within three percentage points of the actual popular vote outcomes for the SaskParty, exactly on for the NDP and one point off for the Liberals. We are pleased to report that similar accuracies in our polling were realized within the battlegrounds of Saskatoon and Regina. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For complete details on our recent polls, please refer to: Insightrix News & Blogs For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com Photo Credit: Martin Cathrae Photo...
 

PRESS RELEASE: March 31, 2016 Voter Intentions Hold Steady in the Final Week of the Campaign A new independent Insightrix Research online poll finds voter intentions remain unchanged in the final week of the election campaign. Among those intending to vote in Monday’s election, nearly one half say they plan to vote for the SaskParty (48%). Two in ten (22%) say they intend to vote for the NDP, 3% for the Liberals, and the Progressive Conservatives and the Green Party each garner 2% of the vote. At this point, one in ten voters (10%) say they are uncertain as to whom they intend to vote for, and another 12% prefer not to say. Among decided voters[1], 60% state they plan to cast their ballot for the SaskParty, while 30% intend to vote for the provincial NDP and 5% for the Liberals. Equal proportions (3%) plan to vote Green Party or Progressive Conservative. These findings are virtually unchanged from an Insightrix poll conducted two weeks ago. [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards. No differences are noted by age or gender for the two leading parties. While greater support for the SaskParty remains in the rural areas, voter intentions in Regina appear to have shifted slightly. While the two major parties were in a statistical tie in the Queen City as recently as two weeks ago, our latest poll suggests that the SaskParty has pulled ahead since Easter. One half (50%) of decided Regina voters plan on casting their ballot for the SaskParty, up from 44% in mid-March, with the NDP now trailing at 38%. The SaskParty maintains its lead in Saskatoon. Research Details A total of 1,500 randomly selected SaskWatch Research® panel members participated in the online research study from March 28th to 30th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.   For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

To all my friends, HAPPY NATIONAL PUPPY DAY!!!!!!! Like all of my other puppy associates, I am absolutely (but patiently) waiting on spring to SPRUNG! Why are we STILL getting all this snow? This white stuff is NOT FUN to trot around in, I mean, it feels like it NEVER leaves. What happened to the warm wind and the prairie sunshine? Where are all the good smells at? Wait… Wait.. sorry. Off track. I asked one of my besties at Insightrix to help me write up a big ole puppy thank you to the Insightrix team for another amazing year. My days are filled with faces happy to see me (oh, and only me). My favourite activities these days are bringing my latest toy to my favourite employees, I know who eats cheese strings every morning, and I get SUPER excited when Ros, my office manager, orders pizza. I still don’t like the smell of that pizza guy though….. I shake him down every time he comes. *grrr..* BUT…… Being an office pup is a HIGH honour, and I hope more of my fellow furry friends get the same opportunity I do. Being at the office, I can tell how many people light up when they see me. It’s a big responsibility, but I am happy to be the Chief Morale Officer. I believe I am very lucky to jump in the car with Corrin every morning and head to my favourite place in the world, surrounded by people who love me. How lucky it is to be me, Presley! Happy National Puppy Day! Signing off, ...